Thought leadership that adds clarity to the influencer marketing space.
Nowadays we see soooo many headlines of this kind:
“3 Reasons Authenticity is Crucial for Influencer Marketing“
“The Importance of Authenticity in Influencer Marketing“
“Authenticity and influencer Marketing: Why it Matters“
And look – from a major newspaper – how often the word “authentic” is used when talking about influencers:
Continue reading “You’ve Got to be Authentic to Become an Influencer” is, somehow, wrong!Yes there is — mine! Use the same Brand-Influencer Agreement template I use. I had it written especially for this project and now make it publicly available for free download. Use it only to create something positive!
The very best thing about being a social media influencer is being able to make a living from your art, or from something you love, or something you want to be, without needing no favors from your parents or anyone else. Now tell me, isn’t that a worthwhile dream to fulfill?
No. Contact the ugly, the handsome, the smart, the stupid, whatever — but not the sleazy ones!
Every day I see more and more business people who have a smart vision — they understand that a social media presence is essential for business to make it big. This is true – moving the needle for your business’ social media presence is important, and perhaps should be at the root of all your other marketing objectives.
And by now, you likely also understand that to have an impact you have to hire the best fit influencers for your brand. Perfect so far!
Next step — you sign the influencer to a contract that ties their compensation to sales of your product.
Continue reading Your #InfluencerMarketing strategy is broken if you are looking for immediate conversion from influencer post to salesWhen hiring an influencer…
Sometimes it’s more about influence than content.
Sometimes it’s more about content than influence.
Why don’t you take your time, and find one who can give you both… 🥇🥈🥉🏅👊🏼
Instagram is most popular with Influencers because:
1) It was built with #community in mind
2)It’s the best platform for #lifestyle and #culture
3) The #hashtag system is perfect for Influencers
4) The ability to #tag someone within comments increases virality
5) Content creation is less expensive than YouTube videos
More here.
A brand’s job isn’t to be found. It’s to create something worth talking about….
Tip: Influencers are EXCELLENT storytellers, find the right ones to tell your story!
The number one mistake is not letting the #Influencers write the post by themselves. The whole point is to have a super original, with a great point of view post about your brand and that’s exactly what the Influencers can best!
Assuming that you choose to work only with social media influencers who are relevant to what you do, here are the reasons behind my suggested KPIs for evaluating them:
Do they produce original, non-intrusive, unique-point-of-view content for you? One of the most amazing deliverables you can get from Macro and Micro-influencers is the content they create for you. It should be different than what your internal team produces, yet be content you can reuse in your storefront, TV ads, brochures, social media, etc.
Continue reading Updated Weekly: My Suggested KPIs For Evaluating Social Media InfluencersHere are my 2020 predictions for the state of Influencer Marketing. I’m going to make it short, out of respect for your time, but you are welcome to ask me questions, via my Twitter account or email. Here you go, 2020:
Continue reading My 12 #InfluencerMarketing Predictions for 2020 (It’s Going to Be Rough One) — Dear Mishu’s DadMany ask me which social media platform to choose and which to focus on in order to be treated as someone who is influential on social media.
My answer is as follows:
Continue reading I’m a blogger, which platform should I choose, to grow my social media influence?I don’t cover influencers. I cover SOCIAL MEDIA influencers. And… not every online platform is a social media platform, you know that, right? Here are the ones that are, and here are the ones that aren’t… As usual, send me comments any time on my Twitter or email.
Continue reading It is 2020 and these are the “social media platforms” you can choose from
