“You’ve Got to be Authentic to Become an Influencer” is, somehow, wrong!

‪Whether influencers are authentic or not is NOT what makes an account influential. Every Influencer finds something else to fire up their community -- that may be authenticity, it may be 'authenticity,' or it may be something else… If you found this useful, share this

 Nowadays we see soooo many headlines of this kind:

3 Reasons Authenticity is Crucial for Influencer Marketing
The Importance of Authenticity in Influencer Marketing
Authenticity and influencer Marketing: Why it Matters

And look – from a major newspaper – how often the word “authentic” is used when talking about influencers: 

Continue reading “You’ve Got to be Authentic to Become an Influencer” is, somehow, wrong!

Is there a publicly available agreement I can use for my influencer contract?

Yes there is — mine! Use the same Brand-Influencer Agreement template I use. I had it written especially for this project and now make it publicly available for free download. Use it only to create something positive!

Your #InfluencerMarketing strategy is broken if you are looking for immediate conversion from influencer post to sales

Every day I see more and more business people who have a smart vision — they understand that a social media presence is essential for business to make it big. This is true – moving the needle for your business’ social media presence is important, and perhaps should be at the root of all your other marketing objectives.

And by now, you likely also understand that to have an impact you have to hire the best fit influencers for your brand. Perfect so far!

Next step — you sign the influencer to a contract that ties their compensation to sales of your product.

Continue reading Your #InfluencerMarketing strategy is broken if you are looking for immediate conversion from influencer post to sales

When hiring an influencer… Sometimes it’s more about influence than content. Sometimes it’s more about content than influence. Why don’t you take your time, and …

When hiring an influencer…


Sometimes it’s more about influence than content.


Sometimes it’s more about content than influence.


Why don’t you take your time, and find one who can give you both… 🥇🥈🥉🏅👊🏼

Instagram is most popular with Influencers because…

Instagram is most popular with Influencers because:

1) It was built with #community in mind
2)It’s the best platform for #lifestyle and #culture
3) The #hashtag system is perfect for Influencers
4) The ability to #tag someone within comments increases virality
5) Content creation is less expensive than YouTube videos

More here.

What mistakes have you seen made in Influencer marketing campaigns?

The number one mistake is not letting the #Influencers write the post by themselves. The whole point is to have a super original, with a great point of view post about your brand and that’s exactly what the Influencers can best!

Updated Weekly: My Suggested KPIs For Evaluating Social Media Influencers

Assuming that you choose to work only with social media influencers who are relevant to what you do, here are the reasons behind my suggested KPIs for evaluating them:

KPI 1: Content Creation

Influencer Content Is...
Influencer content can be a beautiful ROI

Do they produce original, non-intrusive, unique-point-of-view content for you? One of the most amazing deliverables you can get from Macro and Micro-influencers is the content they create for you. It should be different than what your internal team produces, yet be content you can reuse in your storefront, TV ads, brochures, social media, etc.

Continue reading Updated Weekly: My Suggested KPIs For Evaluating Social Media Influencers

My 12 #InfluencerMarketing Predictions for 2020 (It’s Going to Be Rough One) — Dear Mishu’s Dad

Here are my 2020 predictions for the state of Influencer Marketing. I’m going to make it short, out of respect for your time, but you are welcome to ask me questions, via my Twitter account or email. Here you go, 2020:

Continue reading My 12 #InfluencerMarketing Predictions for 2020 (It’s Going to Be Rough One) — Dear Mishu’s Dad

I’m a blogger, which platform should I choose, to grow my social media influence?

Many ask me which social media platform to choose and which to focus on in order to be treated as someone who is influential on social media.

My answer is as follows:

Continue reading I’m a blogger, which platform should I choose, to grow my social media influence?

It is 2020 and these are the “social media platforms” you can choose from

I don’t cover influencers. I cover SOCIAL MEDIA influencers. And… not every online platform is a social media platform, you know that, right? Here are the ones that are, and here are the ones that aren’t… As usual, send me comments any time on my Twitter or email.

Continue reading It is 2020 and these are the “social media platforms” you can choose from