The word-of-mouth marketing of today starts with Influencers on social media.

The word-of-mouth marketing of today starts with influencers on social media.

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People are more likely to look to influencers for recommendations of what to buy, where to go, and what to watch than they are to traditional ads, online reviews or brand social posts. The word-of-mouth marketing of today starts with influencers on social media.

Related:

Related:

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.