influencers called influencers instead of celebrities?

Why are influencers called influencers instead of celebrities?

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Influencers are not called celebrities because most of them are not celebrities. A social media influencer can have just 50 followers and still be influential, if done right.

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.