Why is influencer marketing important?

Why is influencer marketing important?

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Because, unlike when the Internet was in its infancy and everyone believed what they read, nowadays just saying you have a good brand and a good product to sell won’t fly.

Ads aren’t convincing, and most people know that “reviews” are not always trustworthy either.

Influencers, on the other hand, bring loyal communities who will trust you.


What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.
What young Influencers Bring to the Table…


If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.