Why is Influencer Marketing growing so much?

Why is Influencer Marketing growing so much?

🥋If you're looking for influencer services from Dear Mishu, click here

Because Influencer Marketing leads to Word-of-Mouth marketing, which is the holy grail for any marketer.

Also, some influencers create such amazing original content that brands value influencers as suppliers of creative that can be re-used not only on social media but on their websites, storefronts, ads, etc.


I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract

What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.
What young Influencers Bring to the Table…

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.