Why are consumers unfollowing influencers?

Why are consumers unfollowing influencers?

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They are not. There are 147m SMI* out there, and only few have failed somehow to live up to some of their followers expectations (and were unflowed as a result). But – hey – we all find our own community, with people we DO like to engage with us, right?

*SMI = Social Media influencers. Source: Who is an influencer?

Why are consumers unfollowing influencers?
Why are consumers unfollowing influencers?

Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11
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Sincerely yours,

#DearMishuDad

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DearMishuDad

N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles.