Why are consumers unfollowing influencers?

Why are consumers unfollowing influencers?

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They are not. There are 147m SMI* out there, and only few have failed somehow to live up to some of their followers expectations (and were unflowed as a result). But – hey – we all find our own community, with people we DO like to engage with us, right?

Why are consumers unfollowing influencers?
Why are consumers unfollowing influencers?

Related:

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.