1. To market something, you need authority. Influencers already have the power of authority – they are a trusted voice.
2. These days more and more people are blocking ads on their browsers. Influencers beat those ad blockers with love .
3. Influencers create high quality content for you that you can re-purpose later for your marketing.
4. They Engage NEW target audiences, and create a relationship between them and your brand.
5. Influencers generate high quality leads, in very specific niches.
All of the above can increase your #ROI!
SMI* = Social Media Influencers