Community means #loyalty: in bad times they will defend you, and in good times they will become your promoters.

Why build #community?

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There are several reasons for brands to focus on building community. For one, if you make a misstep, people who feel a sense of belonging will be more likely to forgive you, give you the benefit of the doubt, answer questions on your behalf, and even defend you.

At the same time, when all is going well, the members of your community will become your promoters. How do you do that?


By engaging your followers and customers in a dialogue.
By asking them for their opinions.
By showing your respect for them.


And not by doing everything you can to make a sale. If you put in the effort to build community, you’ll start to see the results very quickly.

SMI (social media #influencers) know to thank their community members often. It’s also just a generous human thing to do!
SMI (social media #influencers) know to thank their community members often. It’s also just a generous human thing to do!

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A Network Gives You Reach… But A Community Gives You Power! Relationships are like muscle tissue… the more they are engaged, the stronger and more valuable they become. So if you are only focused on the Money… You risk completely overlooking the People.

Ted Rubin



Sincerely yours,

#DearMishuDad

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DearMishuDad

N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles.