Community means #loyalty: in bad times they will defend you, and in good times they will become your promoters.

Why build #community?

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There are several reasons for brands to focus on building community. For one, if you make a misstep, people who feel a sense of belonging will be more likely to forgive you, give you the benefit of the doubt, answer questions on your behalf, and even defend you.

At the same time, when all is going well, the members of your community will become your promoters. How do you do that?


By engaging your followers and customers in a dialogue.
By asking them for their opinions.
By showing your respect for them.


And not by doing everything you can to make a sale. If you put in the effort to build community, you’ll start to see the results very quickly.

SMI (social media #influencers) know to thank their community members often. It’s also just a generous human thing to do!
SMI (social media #influencers) know to thank their community members often. It’s also just a generous human thing to do!

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A Network Gives You Reach… But A Community Gives You Power! Relationships are like muscle tissue… the more they are engaged, the stronger and more valuable they become. So if you are only focused on the Money… You risk completely overlooking the People.

Ted Rubin





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.