What is a social media influencer, anyhow?

Who is an SMI (Social Media Influencer), anyway??

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There is a lot of misunderstanding about who can be considered an SMI (that stands for “Social Media Influencer” — a term/acronym I coined in 2019).

Who *IS* SMI?? Well, it’s NOT these people (or at least not necessarily!):

Who IS an influencer? A lot of people in the media think of photos like this as a symbol of influencers... that ain't right and is quite offensive!
A lot of people in the media think of photos like this as representing influencers… that isn’t right!

SMI does NOT need to be very famous person who poses like her…or at least not necessarily…

[bctt tweet=”An influencer does NOT need to be very famous, or at least not necessarily… #InfluencerMarketing” prompt=”If you found this useful, share this”]

Today, the way I see it, based on my experience working in this field with my Dear Mishu,

Social Media Influencer (SMI) is:
(1) Someone who owns a social media account (min. 50 followers), such as on Tiktok, IG, YouTube, etc.

And – very important too –

(2) Uses it for great – no, amazing – relationship building AND/OR content sharing with their followers.

Let me explain…:

Point #1:
Since the word “social media” is there in “Social Media Influencer,” then – the SMI must – naturally – own at least one social media account.

Point #2:
This is related to the content you make, and the relationships you have with your followers:

2.a: If you have a great relationship with the community you’ve created (=your followers) and it is so great that you can change opinions, this is defined as having INFLUENCE.

2.b: If you create great, amazing content, this is defined as “CONTENT CREATION

You can have influence or create great content to become SMI. If you have content AND influence then you are a super-SMI!

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4 main SMI types are:

1 Celebs/Mega-Influencers (those who have over 1M followers)
2 Macro-Influencers (they have between 100k and a Million followers)
3 Micro-Influencers (with between 1k and 100k followers)
4 Nano (50-10k)
Main SMI types

LMK your questions… and btw, no, you don’t need to be authentic to become SMI…

Influencers but not public celebs - some examples
Most of the influencers are not public celebs – some examples.

Related:


It is 2020 and these are the “social media platforms” you can choose from
Do I have to make sure the influencer’s audience is similar to mine?

What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.
What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.

More tips for SMI

https://www.dearmishudad.com/engage-your-engagers-influencer-first-command/





Sincerely yours,

Dear Mishu's Dad

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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.