There is a lot of misunderstanding about who can be considered an SMI (that stands for “Social Media Influencer” — a term/acronym I coined in 2019).
Who *IS* SMI?? Well, it’s NOT these people (or at least not necessarily!):
SMI does NOT need to be very famous person who poses like her…or at least not necessarily…
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Today, the way I see it, based on my experience working in this field with my Dear Mishu,
Social Media Influencer (SMI) is:
(1) Someone who owns a social media account (min. 50 followers), such as on Tiktok, IG, YouTube, etc.
And – very important too –
(2) Uses it for great – no, amazing – relationship building AND/OR content sharing with their followers.
Let me explain…:
Since the word “social media” is there in “Social Media Influencer,” then – the SMI must – naturally – own at least one social media account.
This is related to the content you make, and the relationships you have with your followers:
2.a: If you have a great relationship with the community you’ve created (=your followers) and it is so great that you can change opinions, this is defined as having INFLUENCE.
2.b: If you create great, amazing content, this is defined as “CONTENT CREATION“
You can have influence or create great content to become SMI. If you have content AND influence then you are a super-SMI!
4 main SMI types are:
|1 Celebs/Mega-Influencers (those who have over 1M followers)|
|2 Macro-Influencers (they have between 100k and a Million followers)|
|3 Micro-Influencers (with between 1k and 100k followers)|
|4 Nano (50-10k)|
LMK your questions… and btw, no, you don’t need to be authentic to become SMI…