What should your social media bio photo look like?

What should your social media bio photo look like?

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Your bio photo should tell YOUR story, and be as perfect as you can in terms of size, pixels, and background for the platform. Just keep it focused on your story-focused.

The following is an extract from Dear Mishu Dad's  “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine" presented at Mobile Growth Virtual Summit 3.0, etc. 

When it comes to your bio photo, make sure that it is telling YOUR story. For example – see below – her account is all about rosé wine. So she’s holding a glass of rosé wine in her photo (and her hashtags & everything else are all about rosé wine):

A good example of consistency in story telling is this Rose Wine story... it's everywhere, and that's how it should be (no one will confuse Sarah with Cab wine tasting, right...?)
A good example of consistency in story telling is this rose wine story… it’s everywhere in her bio and profile, and that’s how it should be (no one will confuse Sarah’s account with a beer tasting account, right…?)

Then – of course – I’m sure you’ve heard this before – try to use the perfect size & pixels, perfect background, perfect everything for the platform. 

For example, DON’T do this:

bio photo cropped cut-off - example
example of a bio photo cropped and cut-off

Now these bio photos are PERFECT:

Perfect profile photos - Colors, background, everything, they are beautiful, right?
Perfect Instagram profile photos?

Colors, background, everything, they are beautiful, right?

But, if you are a swimmer, I’d prefer you use THIS photo:

Bio - e.g. if you are a swimmer, then a pic with you as a swimmer
Bio – e.g. if you are a swimmer, then a pic with you as a swimmer

A fantastic Linkedin Background photo by Mr. Franoza. It's not only work of art but marketing wise it's an art by itself - it brings curiosity and yet so related to to what he does (sounds/speaker engineering)
A fantastic Linkedin Background photo by Mr. Franoza. It’s not only work of art but marketing wise it’s an art by itself – it brings curiosity and yet so related to to what he does (sounds/speaker engineering)

What Do We Mean by YOU**

**YOU= Since it’s your name, it has to be…you. What I mean is that – yes, you can add attitude, special characters, emojis, a unique photo, wording, hashtags, crazy URL, powerful CTA, SMI of choice, whatever, as long as it comes from you, and as long as it reflects your brand, who you are, and where you want to be.

You should revisit this constantly, persistently, and methodically. If you need 1:1 personalized consulting on how to do this and what makes sense for your brand, you can sign up now.

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Enjoy your photo!

Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
Your BSMP URL
Your BSMP Emojis
Elina Svitolina BSMP
Your BSMP Social Media Influencer
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to  Transform Your Social Media Branded Profile to a Sales Funnel Machine,  by Dear Mishu’s Dad”)! 

Coming soon:
  Your BSMP Location
 

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.