Your bio photo should tell YOUR story, and be as perfect as you can in terms of size, pixels, and background for the platform. Just keep it focused on your story-focused.
The following is an extract from Dear Mishu Dad's “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine" presented at Mobile Growth Virtual Summit 3.0, etc.
When it comes to your bio photo, make sure that it is telling YOUR story. For example – see below – her account is all about rosé wine. So she’s holding a glass of rosé wine in her photo (and her hashtags & everything else are all about rosé wine):
Then – of course – I’m sure you’ve heard this before – try to use the perfect size & pixels, perfect background, perfect everything for the platform.
For example, DON’T do this:
Now these bio photos are PERFECT:
Colors, background, everything, they are beautiful, right?
But, if you are a swimmer, I’d prefer you use THIS photo:
What Do We Mean by YOU**
**YOU= Since it’s your name, it has to be…you. What I mean is that – yes, you can add attitude, special characters, emojis, a unique photo, wording, hashtags, crazy URL, powerful CTA, SMI of choice, whatever, as long as it comes from you, and as long as it reflects your brand, who you are, and where you want to be.
You should revisit this constantly, persistently, and methodically. If you need 1:1 personalized consulting on how to do this and what makes sense for your brand, you can sign up now.
Enjoy your photo!
Branding Your #SocialMedia Profile (BSMP) Series: Your BSMP Bio Photo Your BSMP Extended Name Your BSMP One Sentence Wordings Your BSMP Hashtags Your BSMP Update Line Your BSMP URL Your BSMP Emojis Elina Svitolina BSMP Your BSMP Social Media Influencer How to optimize your “Branded Social Media Profile” area kick-ss CTAs for your branded social media profile Doing your profile the wrong way Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine, by Dear Mishu’s Dad”)! Coming soon: Your BSMP Location Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.
SMI* = Social Media Influencers