What is it that makes a brand engaging, and how do you grow it in the early weeks/months before/after the launch of a product?

What is it that makes a brand engaging, and how do you grow it in the early weeks/months before/after the launch of a product?

My short answer:

1. By not talking about you

By not talking about the brand/selling your products….

New (and old…) brands think they need to talk about themselves a LOT… This is a mistake.

Instead, focus on building a community around a topic that is related to your brand. Make it personal (for e.g., when you post something add at the end “~ Joe”)

2. Build a story

Very, very important to build a story. Everyone has a story, I’m sure you can find yours, ref to https://www.dearmishudad.com/influencers-best-bringing-interest-to-brand-stories-not-products/

3. Followers Feedback

Recruit followers to give you feedback on anything you are building – on your logo, UX, new features, new webpage, product colors… And start doing it early — the earlier, the better. Make your followers a part of your team, make them family, and invested in your success.

All of this takes a lot of time and effort, but it is worth it.

4. Hire top SMI

If you have a budget, hire top SMI (social media influencers), so they can help you build your followers.

All of this takes a lot of time and effort, but it is worth it.

That’s my 2c. For more, I invite you to sign up for one of my one-on-one coaching (zoom!) sessions: https://www.dearmishudad.com/private-coaching-for-influencer-marketing/

What is it that makes a brand engaging, and how do you grow it in the early weeks/months before/after the launch of a product?
What is it that makes a brand engaging, and how do you grow it in the early weeks/months before/after the launch of a product?



Sincerely yours,

#DearMishuDad

If you're actively looking to grow your influencer marketing presence and are not sure where to start, send me a note with your questions and I'll be happy to answer. For more personal, customized advice, you can also sign up for one of the services I offer.

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DearMishuDad

I’m NG. I’m a former tennis player and Silicon Valley entrepreneur. You may know me from DearMishu, Advice Column – I’m her proud dad. With this site I am hoping to bring something of value to the brand community: straight-forward teaching on how to find, approach, and contract those Instagram/Twitter/Facebook, etc. Influencers. I hope to have an impact and make a contribution to all of those hard working small business owners out there (my brand heroes). Hire me now, before I will be obnoxious and annoying and too powerful.