That's right, a fashion influencer does not need to be a huge celebrity* who poses in front of a professional camera guy every day, or at least not nessasarily. Most fashion influencers are influencing fashion in their own way, whever way they like, on social media, and they are heroes for their communities. *Can be a human, a pet or AI generated.

What is a fashion influencer?

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Someone who is CRAZY about fashion, has at least 50 followers on social media, and has a great relationship with most of them.

That’s right, a fashion influencer does not need to be a huge celebrity* who poses in front of a professional camera guy every day, or at least not nessasarily. Most fashion influencers are influencing fashion in their own way, whever way they like, on social media, and they are heroes for  their communities.

*Can be a human, a pet or AI generated. 

Yellow Shoes Micro-Influencers
Yellow Shoes Micro-Influencers on Instagram…





Sincerely yours,

Dear Mishu's Dad

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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.