What is "IGC"?

What is “IGC”, is it related to Influencers?

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IGC stands for “influencer generated content” – it means the content received from influencers you hire. Such content is unique because influencers are known to find (or are born with) a way to write compelling content that their followers (your target audience?) will be crazy about.

And that’s why influencer generated content is in such a high demand as a method of word-of-mouth marketing!

Below examples are from How Good is the Content I Can Expect to Get From Influencers?:

https://www.instagram.com/p/CBbO6yAJkyx/?igshid=12auvwv063ed7

Tip: Before using ICG, make sure you have a contract that gives you the legal right to use such content:

Related: How Good is the Content I Can Expect to Get From Influencers?

Influencer marketing has better ROI than traditional marketing such as pre-roll, TV ads, etc. when used strategically
That’s right, influencer marketing has better ROI than traditional marketing such as pre-roll, TV ads, etc. when used strategically





Sincerely yours,

Dear Mishu's Dad

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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.