Vet customers first. Never get in 🛏 with bad people.

Vet customers first. Never get in bed with bad people. #InfluencerMarketing

🥋If you're looking for influencer services from Dear Mishu, click here

https://youtu.be/VlUZcGTPGcI
Vet first…

That’s right, if you’re a brand, choose your SMI* candidate carefully (e.g. evaluate their engagement in their post comments, their language, and make sure to answer questions such as of use whether they will they sign a clear contract with milestones, whether they will influence or just bring a large audience of uninterested people, etc. In short, vet them just like you’re supposed to do with any other partner.

If you’re an SMI, choose the brand you want to work with carefully (e.g. is their value aligned with yours, are they respectful to your community, do other SMI enjoy partnering with them, will they pay you on time, etc.).

Related:

Which Influencers NOT to Hire, no Matter What (and The Power of ♥)
Which Influencers NOT to Hire, no Matter What (and The Power of ♥)
 Brands still see quantity of followers as an important factor for hiring...
Brands still see quantity of followers as an important factor for hiring…

Related:

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?





Sincerely yours,

Dear Mishu's Dad

Get Updates from Dear Mishu's Dad:




SMI* = Social Media Influencers


RELATED  How many posts should I hire an influencer to create for me?

Published by

DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.