Pay attention to the quality of an Influencer's followers. An un-engaged audience is a waste of your time and money.

An un-engaged audience is a waste of your time and money.

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Pay attention to the quality of an Influencer’s followers. An un-engaged audience is a waste of your time and money.

Related:

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.