Types of social media Influencers

Type of Influencers: Nano, Micro, Macro and …?

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When you’re talking about working with SMI* — a big question you’ll want to answer is what TYPE of SMI you want to work with.  

Influencer Marketing is so new. For now, I think the 4 main SMI types are:

1 Celebs/Mega-Influencers (those who have over 1M followers)
2 Macro-Influencers (they have between 100k and a Million followers)
3 Micro-Influencers (with between 1k and 100k followers)
4 Nano (50-10k)
Main SMI types

When we stop here, we are determined to measure influence by reach rather than effectiveness. But if you look at the chart below, you might reach a different conclusion about which type usually brings the best return on investment for brands. (Still not sure which? Find the answer is HERE and more info on the best way to measure SMI effectiveness through KPIs HERE.)

One benefit of growing your accnt size is that you can earn more per post as an influencer.
There are three main types of SMI. Only the Mega are famous usually. That means that all others – millions and millions – are not known. One benefit of growing your account size is that you can earn more per post as an SMI.
To sum up, you can hire influencers for influence, content, and knowledge.
There are 47* million SMI are there, some bring influence, some bring original content, some consulting, some all, find the ones you want for your brand!

*98 million by now


Social Media Influencer (SMI) is:
(1) Someone who owns a social media account (min. 50 followers), such as on Tiktok, IG, YouTube, etc.

And – very important too –

(2) Uses it for great – no, amazing – relationship building AND/OR content sharing with their followers.


If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.