When you’re talking about working with SMI* — a big question you’ll want to answer is what TYPE of SMI you want to work with.
Influencer Marketing is so new. For now, I think the 4 main SMI types are:
|1 Celebs/Mega-Influencers (those who have over 1M followers)|
|2 Macro-Influencers (they have between 100k and a Million followers)|
|3 Micro-Influencers (with between 1k and 100k followers)|
|4 Nano (50-10k)|
When we stop here, we are determined to measure influence by reach rather than effectiveness. But if you look at the chart below, you might reach a different conclusion about which type usually brings the best return on investment for brands. (Still not sure which? Find the answer is HERE and more info on the best way to measure SMI effectiveness through KPIs HERE.)
Social Media Influencer (SMI) is:
(1) Someone who owns a social media account (min. 50 followers), such as on Tiktok, IG, YouTube, etc.
And – very important too –
(2) Uses it for great – no, amazing – relationship building AND/OR content sharing with their followers.
SMI* = Social Media Influencers