Is it true that influencers are nothing more than "the media"?

Is it true that influencers are nothing more than “the media”?

🥋If you're looking for influencer services from Dear Mishu, click here

I disagree with the claim that #SocialMediaInfluencers are nothing much more than “the media.” They – for example – are also community leaders and social/marketing consultants.

Make sure that the Influencer you choose is really focused on building a community. Community is the name of the game in Influencer Marketing

More tips for Influencers.

Sincerely yours,

Dear Mishu's Dad

Get Updates from Dear Mishu's Dad:

SMI* = Social Media Influencers

RELATED  Are Influencers Good for B2B too, or Only B2C?

Published by


I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.