Is it true that influencers are nothing more than "the media"?

Is it true that influencers are nothing more than “the media”?

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I disagree with the claim that #SocialMediaInfluencers are nothing much more than “the media.” They – for example – are also community leaders and social/marketing consultants.

Make sure that the Influencer you choose is really focused on building a community. Community is the name of the game in Influencer Marketing

More tips for Influencers.

Sincerely yours,


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N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles.