Ally and the team

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Dear Mishu was an absolute pleasure to work with! We’re always looking for exciting and unique pet influencers to collaborate with via social media and Dear Mishu’s advice column definitely hit the mark! A truly great experience – 14/10 would definitely recommend!

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.