Lately (luckily just before my lecture at NCIDEA), I realized that we’ve forgotten an important and (good news) very measurable metric (I think all will agree) to add to our metrics boxes, when evaluating influencer performance.
I’m talking about tagging, my heroes. Yes, tagging.
What the hell is tagging? Here is an example:
Here’s how it goes:
- The Influencer writes a wonderful post.
- The post triggers emotions* for the followers who see it.
*curiosity, love, hate, pity, fear, puzzlement, shock, disgust, admiration, despair, LOL, and what not.
- Followers tag their friends in the post’s comment area
- These friends come to see what it’s all about
- The influencer gets CPM instantly!
- The followers’ friends comment, like or – in many cases – become followers too
- The message goes viral — the influencer has had an influence
Some influencers are more proactive about making this happen, adding “tag a friend” to their posts…
This is a great technique to influence, to change opinions, get your message across, and get things to go viral.
Tagging is also quantifiable: it can show the effectiveness of the influencer you are hiring, so you know what to expect ahead of time, and you can measure the results of their posts.
Go Tagging Heroes, Go!
[bctt tweet=”When you choose to measure influencer campaign performance, consider measuring tagging on their posts #InfluencerMarketing” prompt=”If you found this useful, share this”]
SMI* = Social Media Influencers