Which social media platform pays the most for Social Media Influencers?

It’s not the platform that pays the SMI*, but the brands. And they often pay for you to post on ALL of your social media platforms/accounts, as they want word-of-mouth and attention — whatever wherever it takes!

Continue reading Which social media platform pays the most for Social Media Influencers?

If I Don’t Have a Website, Can I Still Be an Influencer?

Yes.

A “website” is not defined the way it used to be… SMI* today don’t need to have a traditional website. You can link almost anywhere from your social media profile, such as a booking link (for singing, dancing, playing balls, photography, consulting, etc), or link to a site that hosts videos of your acting performances, or to an article you wrote in BusinessWeek, Medium, NYT, your reviews on IMDB, your affiliated products on Shopify, Etsy, Amazon, or – G-D forbids, even to a different social media account. Many influencers just link to a “mix” curator such as linktr.ee. And YOU?

OPTION A: Your Performances On…

Continue reading If I Don’t Have a Website, Can I Still Be an Influencer?

I love Lindsey Gamble’s Tweet on e-Commerce Influencer Marketing Trends…

What can I say, I love this Tweet from Lindsey Gamble so much. It’s so interesting, and his experience is impressive. I’ve decided to unroll all his tweets here, for you to get impressed by him and these #InfluencerMarketing trends:

Continue reading I love Lindsey Gamble’s Tweet on e-Commerce Influencer Marketing Trends…

When to use LinkedIn—and when not—for B2B influence

Influencer marketing may be mostly a business-to-consumer marketing channel. But influence trends blogger N.G. Gordon, aka Dear Mishu Dad, shares the results of recent research on B2B influencer marketing to lay out the opportunities on LinkedIn

Noam “N.G.” Gordon, aka social media influencer @DearMishuDad

Influencer marketing is a hot topic in the business-to-business (B2B) space and corporations are looking for the best way to jump onto that specific type of influencer marketing bandwagon. Although B2B influencer marketing is in its infancy, we can—for the first time—begin to analyze and see some interesting trends in the space. In this article we review the state of and potential for B2B influence on LinkedIn, the most popular social media platform for business.

What is B2B influence?

First, it’s important first to answer the question: what is a “B2B influencer” in relation to social media platforms such as LinkedIn? If influence can be defined as changing people’s opinions, a B2B influencer is someone who can change the opinions of the people who follow their content on a social media platform. What kind of opinion? Love for a brand, acceptance of a new technology protocol, solution or industrial standard, and yes, even opinions that lead to B2B sales.

A good influencer can cause a purchasing manager to see a brand or product in a new way!

B2B influencers are often KOL (Key-Opinion-Leaders) in their industry, and—in contrast to B2C influencers—write whitepapers and books, present on panels at industry conferences, and may be featured in corporate videos.

MORE

Source: my writing at https://www.digitalcommerce360.com/2020/08/11/when-to-use-linkedin-and-when-not-for-b2b-influence/

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How to Land Brand Deals as a Social Media Influencer #InfluencerTips

Td;Tr: The key is to work on preparing your account every day to get brand deals, and when you DO get the deal, perform successfully.

Ask SMI (social media influencers) what’s at the top of their “dream-list” and they will all answer same thing: how to become a paid influencer and land brand deals on Instagram (and other social media platforms) & sponsorship.

What are those paid brands deals anyhow? You may have seen them on Instagram, LinkedIn, etc, with the label “paid partnership” or “Sponsored” or “Ads.” These are one of the principle ways SMI can make money. Here are some examples:

  • Paid partnership / brand deals - example
  • Brand deals are doable, and here are the steps to achieve that:
  • Paid partnership / brand deals - example
  • Paid partnership / brand deals - example
  • Gamer brand deal example
  • Paid partnership / brand deals - example
Continue reading How to Land Brand Deals as a Social Media Influencer #InfluencerTips

The word-of-mouth marketing of today starts with influencers on social media.

People are more likely to look to influencers for recommendations of what to buy, where to go, and what to watch than they are to traditional ads, online reviews or brand social posts. The word-of-mouth marketing of today starts with influencers on social media.

Continue reading The word-of-mouth marketing of today starts with influencers on social media.

Do you recommend that the Influencer include my website in her post or in the Bio?

In the bio if possible, because it’s clickable, while on post a link is static and hard to go from there to external place.

You may consider asking the Influencer to add your Instagram/Twitter/etc handle to the post, as well as tagging you, as this way their followers stay within the app but can follow you.

Default CTAs on TikTok submission forms are really… un-engaging for social media influencers

TikTok form CTA are not so...appealing
TikTok form default CTAs are not so…appealing

Have you seen all the articles claiming (and claiming, and claiming, and claiming…. there are lots of them) that “tiktok is testing a NEW call-to-action ad.” Look at the above (taken from Tiktok website help section), and let’s observe what the Tiktok team is offering its advertisers and SMI (social media influencers) for their new ads default CTA (“call-to-action”):

Continue reading Default CTAs on TikTok submission forms are really… un-engaging for social media influencers

How Your Influencer Social Media Bio Should Look

An influencer’s social media bio should look a bit different from an “ordinary” bio. Their bio should be outstanding and unique so they’ll manage to climb to the top of the channel’s algorithm and their followers’ love.

In addition, the influencer bio should be out of the ordinary in terms of text, photo, call-to-actions, visuals, and algorithm-friendly structure. Here are some examples — and I’ll dig into some details below:

Continue reading How Your Influencer Social Media Bio Should Look

Are Instagram and TikTok influencers technically partners with those platforms?

In a way, yes, but I don’t see Instagram and TikTok actively doing business development/deals with Influencers yet…although I would recommend that they do so!

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