Telling your Story via Emojis on your Profile

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In the last BSMP* series article I explained how you can do YOUR** story-telling through your profile photos, extended name, update line, profile description, hashtags, URL, and influencers. Today I will show you another one, a minimalist, fun way to tell your story: emojis and special characters!

*BSMP = branded social media profile, a term that was coined by… me.

First, look how beautiful telling your story via emojis can be:

Look how much imagination is integrated into this SMI* bio - in the most pure, wonderful, fantastic way, via simple emoji integration! Congrats Ajak!
Look how much imagination is integrated into this SMI* profile – in the most pure, wonderful, fantastic way, via simple emoji integration! Congrats Ajak!

Beautiful, right? Now let’s explain:

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Best Design and Publishing tools for Influencers

When it comes to my private coaching sessions, the most popular question is: “which tools do you recommend for SMI (social media influencers)”?

My answer so far has been:

  1. Generic apps from the platforms themselves (e.g. YouTube app to create/post Shorts), because they are fully optimized for each platform.
  2. Adobe Spark or Canva for post creation and editing.
  3. iOS “shortcuts” for meme building, screenshot merging, and other various fast SMI design/publishing actions (this one is so much fun that I am writing a whole blog post about it and update it often).
  4. Tweetdeck or Crowdfire for scheduling your posts.
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Brands: DM is the new ‘phone number’ for social media!

Brands: So we know by now that not having a presence on social media is like you… do not exist, since that’s where your audience is. Your social media account is your business card, your face, your talking point, your front-line, your border, your mom and pop, your puppy too.

Once you choose the right social media platform for the audience you want to reach, and you activate it, it’s…YOU. Make sure that from then on it reflects … YOU indeed.

Your communication with your audience should now be via social media. And so – for example – if someone sends you a DM instead of calling your phone, it means that they want a response via DM (= direct messages) and they most definitely do not want to call you. So make sure you address that.

Brand, create Instagram account only if you can handle it.
Brands: create an Instagram account only if you can handle it – use direct messaging as your new phone.

Or alternatively:

Continue reading Brands: DM is the new ‘phone number’ for social media!

Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In past BSMP* series article I explained how you can optimize YOUR story-telling through your profile photos, extended name, update line, profile description, hashtags, CTA and URL. Today I will show you something new, related to SMI* on – yes – your profile.

*BSMP = branded social media profile, a term that was coined by… me.

Continue reading Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

Signing an Influencer Contract as Part of Your Marketing Strategy

You’ve got to be very strategic and plan well when it comes to influencer marketing, so all the moving parts, as well as objectives, will work. Drafting a well-written and updated influencer contract or SMI* contract) and signing an influencer contract is a great method to achieve exactly that.

Why Should You Consider Signing an Influencer Contract?

The prime reason for signing a Brand-Influencer Contract is not to eliminate suspicion between potential partners. Rather, the goal is to make everything (or at least as much as possible) CLEAR between the brand and the SMI.

The contract will also help you with influencer campaign planning and execution. Most steps and moves for the campaign should be included. Using a contract template, all you need to do is to associate people and dates to the various action items and goals.

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Oh oh They Hit the 7,500 Limit Once Again?

Oh-oh, all Micro+ SMI have been there – the Instagram 7,500 followers quantity limitation…grrrrr….:

Instagram 7,500 following limit, does it make sense?
With Instagram’s 7,500 following limit, Zeppelin & Lydia cannot follow more dogs. Bummer!

I guess the platform’s reason for setting this rule was that:

Continue reading Oh oh They Hit the 7,500 Limit Once Again?

Telling your Story via URL on your Profile

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In the last BSMP* series article I explained how you can do YOUR** story-telling through your profile photos, extended name, update line, and profile description. Today I will show you another creative, original, under-utilized and fun way to tell your story: your BSMP URL!

BSMP URL is here.
BSMP URL is here.

*BSMP = branded social media profile, a term that was coined by… me.

1 – Traditional BSMP URL

First, see how your BSMP URL looks in a “traditional” way:

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What’s the Biggest Flaw with Influencer Marketing and Tools?

That it’s success can’t be measured scientifically — yet.

If you do a web search for “tools” & “influencers” you’ll find thousands (if not millions) of tools.

Bing: 208m search results for influencer tools....
Bing: 208m search results for influencer tools….

Those tools are built by wonderful, sometimes idealistic people, all over the world. However, most of the tools are too general, somehow immature, and worse – inaccurate because they don’t calculate the real KPIs we need to evaluate SMI*… And the reason for that is that platforms such as Instagram, Twitter, TikTok, etc. cannot share the necessary data about their users without being blamed for violating user privacy.

The solution to assessing influencers is – therefore – a lot of manual investigation work, in addition (or instead of) using the tools.

Continue reading What’s the Biggest Flaw with Influencer Marketing and Tools?

Does the Website on my Insta Bio Need to Be Mine?

No, the website you list on your bio doesn’t need to be yours! You can enter your Amazon affiliate (or store) page, your linktr.ee (eg linktr.ee/dopecandi), your YouTube/Tiktok URL, GoodRead, or even your IMDB page (eg imdb.me/christicawley).

Bio - IMDB instead of a "website"
Bio – IMDB instead of a “website”

And btw do you know that you can also enter a website address (such as a website of an org you support, such as RedCross), in two places on your Instagram bio, see the example below:

Continue reading Does the Website on my Insta Bio Need to Be Mine?

Targeted ads are a privacy violation. But what about influencer endorsements?

No, not at all. Unlike targeted ads that are ‘pushed’ out to consumers, people opt in to influencer content by following their accounts. Influencers don’t import your info, collect your email address, or gather data on you. You see their content when you choose to. This makes influencer marketing much better than ads for privacy.

Continue reading Targeted ads are a privacy violation. But what about influencer endorsements?