How to Brand Your Social Media Profile in 6 Ways with Storytelling Hashtags – Branding Your #SocialMedia Profile Series #5

This article on using Story-telling Hashtags is the fourth in our Branded Social Media Profile series.

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In the last article in the BSMP* series I explained how you can share YOUR** story: story-telling through profile photos, extended name, profile description, URL, and URL. So, today I will share with you a minimalist, yet clear, and effective way to tell your story: your BSMP story-telling hashtags.

*BSMP = branded social media profile, a term that was coined by… me.

See below and have a look at these examples, because they demonstrate that it’s very possible to tell your** story, via … one hashtag:

#WholeLottaChoppasRemix
#killerhappyhour
#BLMme
#DoGreatThings
#Leifestylebyluxxu
Continue reading How to Brand Your Social Media Profile in 6 Ways with Storytelling Hashtags – Branding Your #SocialMedia Profile Series #5

Targeted ads are a privacy violation. But what about influencer endorsements?

No, not at all. Unlike targeted ads that are ‘pushed’ out to consumers, people opt in to influencer content by following their accounts. Influencers don’t import your info, collect your email address, or gather data on you. You see their content when you choose to. This makes influencer marketing much better than ads for privacy.

Continue reading Targeted ads are a privacy violation. But what about influencer endorsements?

Which social media platform pays the most for Social Media Influencers?

It’s not the platform that pays the SMI*, but the brands. And they often pay for you to post on ALL of your social media platforms/accounts, as they want word-of-mouth and attention — whatever wherever it takes!

Continue reading Which social media platform pays the most for Social Media Influencers?

If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee

If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee – not only your website but storefront, catalogs, posters, conferences, TV ads… 
 

Continue reading If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee

Branding Your #SocialMedia Profile #3: One Sentence

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

When you push your sleeves up and start your work on your branded Instagram/Twitter/TikTok/LinkedIn/etc. profile (also called “BSMP“), the best and most effective way is to use it effectively is to tell YOUR* story, and by doing so to differentiate yours from the other 4 billion social media profiles.

How do you do that? By hyper-targeting people who care about what YOU* do.

Today I will share, based on my experience with DearMishu, how to do so with the descriptive text YOUR* use in your profile bio.

BSMP - descriptive text area is here
BSMP – Add your* descriptive text here
Continue reading Branding Your #SocialMedia Profile #3: One Sentence

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

Working with SMI* on social media cannot not be too transactional. Social media software and UX were simply not built for it. We cannot get around that basic fact. So instead, focus on getting leads and acquiring SMI followers.

Yes, it’s all about leads and acquiring SMI followers.

True, top software platform strategists and architects of platforms such as Instagram and Twitter are now trying to change that. They are trying to re-engineer their system flaws to promote and execute product buying, as if you’re interacting with a TV or eCommerce website. They are working on it.

Continue reading If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

Roundup debate: Do you agree: the reason people follow an Influencer is simply because they want to see MORE content? Surprising answers included.

In this roundup I was curious to hear from friends – some are SMI*, some are brands, and some are experts on something related – about their opinion on the question of whether SMI=Content is THE utmost reason why people hire SMI, or not. I got some interesting answers, posted below (scroll down to read mine at the bottom, after you’ve read friends’ answers first):

Related: Roundup: Not all influencers are unethical, fake, or overpaid… Dear Mishu & friends tell it like it is.

Continue reading Roundup debate: Do you agree: the reason people follow an Influencer is simply because they want to see MORE content? Surprising answers included.

Branding Your #SocialMedia Profile Series #1: Your BSMP Photo

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

When you push your sleeves up and start your work on your branded Instagram/Twitter/TikTok/LinkedIn/etc. profile, the best and most effective way is to use it effectively is to tell YOUR* story.

Related: Good influencers should help you seed your story in advance, so when you launch it won’t come …

The goal is to tell your story/narrative, and to share your differentiation vs the other 4 billion social media accounts, by using everything you’ve got at your disposal. When it comes to your profile photo, think colors, facial expressions, coffee cups, smiling pets, the ocean, a yoga pose — whatever you need to make sure your story gets told.

Although real-estate on your profile/bio is limited, you can tell your story through various elements: a 3-5 word sentence, a hashtag, or even through a …URL (don’t believe me? Here is an example: “website.com/BLM”)! And of course, your profile photo should tell your story too, since it’s the one of the first things your visitors look at.

So…how can you tell your story through a small photo??? There are three things to nail down here:

Continue reading Branding Your #SocialMedia Profile Series #1: Your BSMP Photo

Branding Your #SocialMedia Profile Series #2: Your Extended Name

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

When beginning to work on your social media accounts, an area for immediate improvement that you may like to consider is your name. Yes, that’s right – your name is everything and a proven technique to to use your name to highlight your brand identity is by…. expanding it! Expanding your name will help visitors who care about what you do to “get it.” Let me explain, and don’t worry, I will provide examples.

Our social media names are usually composed out of 1-3 words (eg Drip, Jane Doe, Marry Daniel Berg or Moving & Storage Bros.). The idea is to take those words and clarify things, spice-it up, and use it to highlight your differentiation from the rest of the 3 billion social media accounts:

Continue reading Branding Your #SocialMedia Profile Series #2: Your Extended Name

When do you recommend building my new startups’ social media presence?

Now! (Or rather, yesterday). Create a community on social media around what you WANT to do even before you do it. Build the community and make them your BFF… Take them on your journey with you and they will give you feedback on your product, website and logo, drawings/mockups, features, bugs, packaging design, what not. They’ll be invested, and a good group of early adopters.

Good luck, you can do it!! 

Continue reading When do you recommend building my new startups’ social media presence?