How many posts should I hire an influencer to create for me?

At least 2 if not 3 posts per year because… like all marketing, Influencer Marketing is not a switch you flip on or off when it suits. If an influencer has nothing to say about your brand 364 days a year and then suddenly starts singing your praises… would you trust that? It’s best to find ways to work with an influencer year-round to support your branding and have them post frequently on your behalf (all that should be included in the contract).

Bonus:

Which Influencers NOT to Hire, no Matter What (and The Power of ♥)
Which Influencers NOT to Hire, no Matter What (and The Power of ♥)

I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract

Related:

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

Being a social media influencer (SMI) can be very rewarding

Being a social media influencer (SMI) can be very rewarding, once you get past the scolding, shaming, and bashing by people who don’t understand the work, and find the true gems among your followers.

Being a social media influencer (SMI) can be very rewarding, once you get past the scolding, shaming, and bashing by people who don't understand the work, and find the true gems among your followers.
Being a social media influencer (SMI) can be very rewarding…

Related:

  • Here are some things I’ve seen influencers do to pay their bills. Source: https://www.dearmishudad.com/how-influencers-make-lots-money/
  • RapidSongs makes audio and video edits on TikTok for a living
  • Make Money as an Influencer: TipJars
  • MR Beast is launching a resturant chain via ghost kitchens, AND his App is #1 on AppStore...
  • Influencer selling her book via instagram bio - an example
  • Dan Frommer - $20/mo paid newsletter membership for marketing execs, investors, and tech news junkies
  • Dixie (left) and Charli D'Amelio are two of TikTok's biggest stars—with nearly a collective 130 million followers—and have now launched a podcast, "2 Chix." (Photo by Getty Images/Getty Images for EIF & XQ) Getty Images for EIF & XQ
  • Idea to make a living as a social media influencer: get sponsors that are related to what you do.
  • Influencers can make money from follower donations
  • Jiffpom - a dog influencer - find me at Walmart
  • Twitch already has a tipping and subscribing feature
  • Huda Beauty is by Huda Kattan, an influencer
  • Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11

More tips for Influencers.

Two Case Studies: Asking #Influencers for Their Rates (Doing it The Right Way)

What is the best way to ask SMI* for their pay rate?  Like this!

Finding out influencer pay rate

Yes that’s the RIGHT way – just DM a short message to your potential SMI, and ask for their rates.

The answer in this example is great – straight to the point and showing authenticity (it’s a good sign when SMI will not agree to promote just any product).

Tip: if the SMI’s answer is not very clear or sincere, or they don’t ask you about your product, they might not be a Pro

Here is another good example of how to write to SMI. This is the right way when you are approaching SMI to HIRE them, rather than with the typical “I love you so much, I am a fan, please recommend my product and I’ll give you a sample for free” B.S..:

Here is another good example of how to write to SMI. This is the right way when you are approaching SMI to HIRE them, rather than with the typical "I love you so much, I am a fan, please recommend my product and I'll give you a sample for free" B.S..
The right way to DM to a SMI

Related: More reading about DM to Influencers

Related:

I like to keep it real, which some people consider contrarian… well, so be it: check out my articles that have been tagged “contrarian”

Branding Your #SocialMedia Profile Series #8: Doing your profile the wrong way

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

So far we have proposed ideas for leveraging YOUR** unique branding using underutilized real estate on your social media profile: your profile photos, extended name, profile description, hashtags, update line, the use of SMI (Social Media influencers), and even a URL in the profile. Now it’s time for me to show you how NOT to do it right…

1. Merchants – Two in the Wrong

Let me show you two examples of doing BSMP* the wrong way, this time from the merchant retail industry. I’m talking about The Vitamin Shoppe and its (somehow) competitor Walgreens.

*BSMP = branded social media profile, a term that was coined by… me.

The Vitamin Shoppe - an example of doing BSMP (i.e. branded social media profile) the wrong way...
The Vitamin Shoppe – an example of doing BSMP (i.e. branded social media profile) the wrong way…


Continue reading Branding Your #SocialMedia Profile Series #8: Doing your profile the wrong way

Can an Influencer bring a lot of traffic to my website?

If you pay well for Influencer sponsorship then YES. But – usually not right away. When an Influencer recommends your brand or product, people listen, and remember. Their purchase might be later though. So don’t expect to see immediate sales as proof of a campaign working.

Sign a contract, though.

How much should I pay an Instagram Influencer with 476k followers and a 3% engagement rate?

3% is a REALLY good engagement rate for a large account. But payment also depends on what amazing content they’ll create for you and whether you can re-use it. Also, is that your target audience?

Related:

Continue reading How much should I pay an Instagram Influencer with 476k followers and a 3% engagement rate?

Why it makes sense for Amazon vendors to create their own Influencer accounts and how can they do it

I analyze the trends in Influencer Marketing and the return on investment it brings daily. Based on that, and my experience as an Amazon vendor, here is my advice for my fellow Amazon vendors about how to take advantage of this new marketing tool.

Q4 was pretty good for that Amazon Vendor... #InfluencerMarketing
Q4 was pretty good for that Amazon Vendor…

But first, some background:

Continue reading Why it makes sense for Amazon vendors to create their own Influencer accounts and how can they do it

Mega-influencers don’t help? Think again.

We – the SMI (social-media influencer) teachers – I admit – were wrong. It is not true that the mega-influencers lost their influence. It is not true that micro-influencers took over. Or it’s not the whole story at least. Let me explain:

First –

Continue reading Mega-influencers don’t help? Think again.

Telling your Story via URL on your Profile

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In the last BSMP* series article I explained how you can do YOUR** story-telling through your profile photos, extended name, update line, and profile description. Today I will show you another creative, original, under-utilized and fun way to tell your story: your BSMP URL!

BSMP URL is here.
BSMP URL is here.

*BSMP = branded social media profile, a term that was coined by… me.

1 – Traditional BSMP URL

First, see how your BSMP URL looks in a “traditional” way:

Continue reading Telling your Story via URL on your Profile

How to optimize your “Branded Social Media Profile” area

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

By Dear Mishu’s Dad, Guest Writer

american-influencer-council-optimizing-bios-dear-mishus-dad-guest-blog

We have all been there before many times – our Twitter or Instagram or LinkedIn account doesn’t bring the results we want, and not enough engagement on our posts. “How come?!,” we ask ourselves again and again. Sometimes, some of us – we give up. For those of you who don’t want to give up quite yet, consider this under-used, free approach: optimizing your branded social media profile (BSMP) area. In other words, your bio area!

Continue reading How to optimize your “Branded Social Media Profile” area