Influencer marketing gives more bang for your buck than Facebook ads

If you have an online business, Facebook ads are useful, but Influencer marketing can give you even more bang for your buck.

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Do I need to choose an Influencer from my same industry?

Not necessarily. What you need to #focus on is the type of people who follow the Influencer, and what else they might like. For example, my @DearMishu is followed by dog lovers but also by people who are interested in travel, a holistic lifestyle, family, and living in the present. What products would those people like? Get creative!

I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract

Case study: how an Influencer made a huge insurance company pay for medicine

Influencer helps with insurance company out of pocket payment

Here DearMishu- a super hero character – helps her friend solve his insurance problem by getting a company to reimburse a $600 out of pocket payment. He had been trying to get reimbursed for nearly a year with no luck, until ‪#InfluencerMarketing came to the rescue! The results were:

Continue reading Case study: how an Influencer made a huge insurance company pay for medicine

What are the pitfalls of Influencer marketing?

Oh so many, I don’t know where to start! The Influencer could be so bad that you may get negative results more than positive.. check your partner carefully, look at their feed at least 12 months back, see what help the Influencer has done for other brands, as well as make sure you are on same page.

(Tip: Start by looking to see if they have real or fake followers…).

Continue reading What are the pitfalls of Influencer marketing?

“What is #InfluencerMarketing?” – DearMishuDad answers.

Marketing has many sub-divisions and focuses. Marketing that focuses on finding & maintaining #Influencers is Influencer marketing. This has become popular because it is considered to be very effective for the cost. Influencers fall under the umbrella category of “word-of-mouth marketing”, which is considered to have the best influence on people’s opinion.

Can I use the creative of the sponsored post that the Influencer was paid to sponsor my product?

Only if the Contract between you two is says so. Otherwise, ask the #Influencer, they may still agree. No matter what do not use it without their consent because it’s illegal:

Related:

Why should my business work with a social media influencer?

1. To market something, you need authority. Influencers already have the power of authority – they are a trusted voice.

2. These days more and more people are blocking ads on their browsers. Influencers beat those ad blockers with love .

3. Influencers create high quality content for you that you can re-purpose later for your marketing.

4. They Engage NEW target audiences, and create a relationship between them and your brand.

5. Influencers generate high quality leads, in very specific niches.

All of the above can increase your #ROI!

Continue reading Why should my business work with a social media influencer?