So you’ve found your Pinterest audience, you’ve built high quality Pinterest boards (such as my influencer boards 😊?), you’ve often added content to those awesome boards (rich pins too, whatever it takes), and as for regular pins – you’ve made sure they are very thoughtful, resonate with your audience, are visual, and vertical in a perfect way — just perfect for your audience. Your Pinterest audience grew, and they re-pinned, and they saved, some of them even commented, and you even got Google traffic.
And yet your business still makes no money 💁🏽!!.
Perhaps this is the time for you to look into adding Instagram to your business assets, and get some money from brand deals, so you can bring more bread from your side hustle? Many do that, many even make a living (and some even get very wealthy) from doing brand deals on Instagram.
By now we know – social media algorithms change often and by doing so the platforms make us confused, baffled, and worried about our social media success.
However, there is something we can always double down on, and will never change – our Instagram/Tiktok/etc. posts will always be more likely to be shown on followers’ feeds (and in search) if they generate comments and engagement. Now you might not have great engagement, and you might already be doing great and wondering “how can I maintain my high engagement?”– either way, read on — this article is for you!
Bringing engagement is a science in and of itself though. By popular demand, I’m going to share some tried and true ideas and methods to bring social media engagement.
For the past few years, every time I get a question from a follower, client, or at a talk about social media influencers, I created one of these slides to share. Well, here they all are, collected in one place in this Pinterest board, so you never have to look for them again:
💁♂️Did you know that Brands are set to spend up to $23 billion on influencer marketing by 2024, up from $5.5. billion in 2019? Also 80-92% of marketers believe influencer marketing is effective, and 17% of marketers spend over 50% of their budget on influencer marketing?
Over the years working with my BFF @DearMishu and numerous influencers I’ve collected some insights and proven strategies and tips on how to become SMI* (and to get paid for it too). I intend to share that and — because of the fast changes in our industry — update it often in this blog post. Feel free to contact me with your questions if I haven’t answered them — OK?
I don’t consider Pinterest an influencer site because Pinterest itself says that Pinterest is not a social media site anymore, but instead a personal search engine platform — and I covering social media influence only.
HOWEVER, this is not by any means say that I don’t like Pinterest! I love Pinterest and am on it almost daily. I love the visuals and ability to create collections very much. I have many of my own influencer marketing boards at
and I collect pins for my writing and lectures on private boards. It’s an awesome tool!
I don’t cover influencers. I cover SOCIAL MEDIA influencers (also called “SMI”). And… not every online platform is a social media platform, but you know that, right? Here are the ones that are, and here are the ones that aren’t… As usual, send me comments any time on my Twitter or by email.
In this piece I answer the question: “I am a blogger and I want to become a social media influencer as well. How can I do that exactly?” The following answer is based on my talk at the Type-A Parent bloggers conference, and my experience with Dear Mishu, the social media influencer account I created.