SmartPassiveIncome.com: Influencer Marketing 101, by Dear Mishu’s Dad

What is Influencer Marketing?

Influencer marketing is a form of guerrilla marketing! And when we talk about marketing via social media influencers (SMI), we mean someone who:

  1. Owns a social media account (minimum 50 followers) on platforms such as on TikTok, Instagram, Linkedin and YouTube, and—very importantly—
  2. Uses it for amazing relationship building with their followers AND/OR content creation.

As I’ve said before, our social media accounts are our brand business cards now. It’s obvious to the post-business-card generation that when one talks about “influencers” they mean social media influencers. And so, marketing via endorsements from bloggers, famous authors, whitepaper composers, or podcasters isn’t really considered to be influential nowadays unless they’re using social media to get their message across.

At the same time, the public and the media tend to hate what they think the word “influencer” stands for. So if you’d like, use other names to refer to them: creators, testimonial advertisers, online cheerleaders, advocates, social media impactors, etc. But whatever you call them, it is generally agreed that there are four types of SMIs, determined by their follower counts: 

  1. Celebs/Mega-Influencers (those with over one million followers) 
  2. Macro-Influencers (between 100,000 and one million followers) 
  3. Micro-Influencers (10,00 to 100,000) 
  4. Nano-Influencers (5,000 to 10,000)

Only Mega-Influencers are usually famous. That means that all others—and there are millions and millions of them—are unknown to the general public but are very well-known to the communities they’ve built through their social accounts. And, as a result, they can move mountains through those communities.

Why Would You Use Influencer Marketing?

You work hard designing, innovating, and creating. Whether it’s a new product, your new design services, a new menu, a new app, or a new Amazon product, it takes time and sweat to give birth to that baby. But when you are done, and the product is ready to be released to the world, alas, crickets… It’s hard to break through—and most people know how to bypass ads via ad-blocking software or emotional blockers! Unless you can find someone who already has the eyes, ears, and trust of your potential audience to recommend your creation. 

And that is where hiring an SMI can be a great shortcut to speed your marketing efforts. If done right, you can get exposure, and so much more, including:

  1. Feedback. You can save/earn a lot of money and avoid unnecessary work when your audience tells you whether or not they’re interested in your new idea for a business/product. This kind of feedback can be accessed through SMIs and their communities, because if you pick the right ones, they will become your target audience.

Here’s a real-world example from my DearMishu, where she found an issue with package closure of a sample she received, reported it to the brand, and saved them a lot of money before they launched to a mass market:

  1. Access to new communities. By creatively working with influencers, brands can reach communities they never would have considered targeting. I always like to give the example of a new tennis racquet entering the market that happens to come in orange. Imagine that the brand worked with an SMI who leads a community of people who love anything orange!
Orange tennis racket and orange lover SMI—what a match!
  1. Recognition. SMI’s are recognized as experts, and they transfer that to you. An SMI can bring you what we marketers know as “positive bias.” As a result, your brand will be “stamped” into their followers’ subconscious, and when they need to make a buying decision, they will remember the SMI’s recommendation.
  2. Virality. If the SMI you work with is skilled, your message will become viral through their communities.
  3. Great, reusable content. You need to have content—photos, videos, audio, etc. Even if you already have someone (yourself?) creating the content, after some time it can become repetitive and less creative than when you started your business. Most SMIs are very talented at story-telling, and you can use that to your advantage. 
  4. Great consultant. SMIs “live” in your marketplace. They know exactly what your audience members want and feel, how they’ll react, and so on. Ask them to share their experience and recommendations—they can be great consultants.

CONTINUE READING

Source: My writing at https://www.smartpassiveincome.com/blog/influencer-marketing-101/

Telling your Story via Emojis on your Profile

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In the last BSMP* series article I explained how you can do YOUR** story-telling through your profile photos, extended name, update line, profile description, hashtags, URL, and influencers. Today I will show you another one, a minimalist, fun way to tell your story: emojis and special characters!

*BSMP = branded social media profile, a term that was coined by… me.

First, look how beautiful telling your story via emojis can be:

Look how much imagination is integrated into this SMI* bio - in the most pure, wonderful, fantastic way, via simple emoji integration! Congrats Ajak!
Look how much imagination is integrated into this SMI* profile – in the most pure, wonderful, fantastic way, via simple emoji integration! Congrats Ajak!

Beautiful, right? Now let’s explain:

Continue reading Telling your Story via Emojis on your Profile

Branding Your #SocialMedia Profile No. 7: Elina Svitolina BSMP

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

Today we will examine the insta and Tiktok bios (also called BSMP”) of a tennis star and SMI (=Social Media Influencer) – Elina Svitolina. Now let’s pretend I’m addressing Elina directly:

*BSMP = branded social media profile, a term that was coined by… me.

Your BSMP Bio Photo

Analyzing Elina Svitolina social media bio
Analyzing Elina Svitolina social media bio

The bio photo above is very artistic with – take a look at the line on the right-side of your hair – playing with shades and light. Yet most important is that you have achieved a target you probably set for yourself to be: a future mega celeb.

July 1st Update: Elina changed her photo: Before Vs After Elina’s insta bio photo change

However, I personally don’t liked either of the photos. There is no tennis racquet (or courts) so you look like just another model and have lost your uniqueness and advantage.

Ok, let’s carry on:

Your BSMP Extended Name

You did not extend your name. This is – of course – just an option but you should try and see if your audience likes it. I would extend your name a bit, for example “Elina Svitolina – Tennis Model.”

More extended name examples can be found here: https://www.dearmishudad.com/your-extended-name-social-media-profile/:

Renna D - Social Fund Knight
🚴🏼‍♀️ riding for @marchisio_bici
Johan Lee - Content Creator
Anna OBrien, confidence queen
Dr. Ai #ClassroomWithoutWalls
Mr. Anny - #USA Forever
Mirrorsoft -  #DoGreatThings

Your BSMP One Sentence Wordings

• Be You – Do You ⚜️

Elina on Insta

“• Be You – Do You ⚜️” is so wonderful!! In addition, it turns the message to “US” — now it is WE who are the heroes of your social account, Elina, which is great! At the ame time, my suggestion is for you to create a dialogue about that with your followers — that will bring the love level through the roof!

And let’s compare that to your TikTok bio message:

Tennis pro – sometimes. Tiktoker – always. Go on, scroll – have a laugh.

Elina – on Tiktok

That’s a very different message, which might have been relevant in the early days of TikTok when it was goofy, but it’s not like that anymore, so you may like to adjust to the same message as on your Insta.

Related:
How Can I Increase My Engagement on Instagram? #CTA
Give the people what they want!
“Engage Your Engagers” – Influencer’s First Commandment?

Your BSMP Hashtags

Hashtags bring clickability, likebility, user-generated content, etc. There is space to add a hashtag or two to your BSMP. The hashtag can be something that is related to your tennis career, your life moto, your location, your tennis event, or even a hashtag that is a part of your current campaigns for Nike, Wilson tennis, etc.

WrongRight
#LifeStyle#Leifestylebyluxxu
#EveningEvents#killerhappyhour
#Football#ManchesterUnited ***
BSMP hashtags: the Right Way Vs Wrong Way… Source: https://www.dearmishudad.com/brand-profile-storytelling-hashtags/

Your BSMP Update Line

Update line is missing and that’s a waste of a free real-estate. For example you could have written:

throwing a street party in Barcelona next month, stay tuned

or

USA Open, here I come.

That will bring your audience closer to you, I’m sure!

Here are some more examples of good update lines (source: https://www.dearmishudad.com/branding-profile-update-line/):

Our CEO is on Helium Podcast tomorrow
✨💜 The Sugarplum Macchiato is here! 💜✨
Planning a wedding with 💍 @kennycallis
⬇️WE SAID WHAT WE SAID⬇️
Ready to send your Unique Santa Gift? 🐶🎁

Your BSMP URL

You chose to enter your TikTok URL instead of a traditional website. That is 100% fine, after all we don’t expect everyone to maintain an old school website anymore. Most Instagram users have a TikTok account anyhow, so that’s a good fit.

Related:
Branding Your #SocialMedia Profile Series #4: Your BSMP URL
If I Don’t Have a Website, Can I Still Be an Influencer?

Your BSMP Emojis

There is an”ace” emoji in your message, and a “deal making” emoji near your sponsors. Winner!

Call-to-action

Your CTA is listing the social media accounts of the companies you are doing campaigns for. Ok, that can work. Why don’t you try to measure the impact?

Or you could have considered (=tested) adding something more like:

🎯 DM Nike my last score, to get $1,000 price!

Back to your TikTok: your photo, wording and yes – CTA – is totally different there. Are you sure this inconsistency is good for your brand?

Related:
21 kick-*ss CTAs* for your branded social media profile
Call-To-Action: Tell Your Audience Why

Engagement rate

Your engagement rate is 4.9%, which is amazing for someone with your number of followers!! That’s the good news. The bad news is that most of it comes from “Likes.” 388 comments per post for a macro-influencer like you is not enough. To overcome that, find a way to create much more “dialogy” posts that people will comment on. It shouldn’t be that hard for you!

Related:
How much should I pay an Instagram Influencer with 476k followers and a 3% engagement rate?
Social Media Engagement – Ideas that Convert!
Is it Important to Hire an Engaged SMI (Social Media Influencer)?

Good luck (I love the tennis sport!)!!

Bonus:

Suggested Influencer KPIs - DearMishuDad  Source (updated often): https://www.dearmishudad.com/kpi
Suggested Influencer KPIs – DearMishuDad Source (updated often): https://www.dearmishudad.com/kpi
Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
Your BSMP URL
Your BSMP Emojis
Elina Svitolina BSMP
Your BSMP Social Media Influencer
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to  Transform Your Social Media Branded Profile to a Sales Funnel Machine,  by Dear Mishu’s Dad”)! 

Coming soon:
  Your BSMP Location
 

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.
Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
Your BSMP URL
Your BSMP Emojis
Elina Svitolina BSMP
Your BSMP Social Media Influencer
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to  Transform Your Social Media Branded Profile to a Sales Funnel Machine,  by Dear Mishu’s Dad”)! 

Coming soon:
  Your BSMP Location
 

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.

Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags

Your BSMP Update Line
Your BSMP URL
Elina Svitolina BSMP
Your BSMP Social Media Influencer
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine, by Dear Mishu’s Dad”)!

Coming soon:

Your BSMP Emojis
Your BSMP Location


Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.

“I have a cute dog… :-)” in your YouTube About…?

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In past articles in the BSMP* series I explained how you can optimize YOUR story-telling through your profile photos, extended name, update line, profile description, hashtags, CTA, URL and Influencers. Today we will discuss a case study, this time over your YouTube account’s “About.”

*BSMP = branded social media profile, a term that was coined by… me.

Ok so the other day – while I was looking for new engagers for my Mishu’s YouTube channel – I bumped into a YouTube account that has the following sentence on their “About” section (we call it BSMP):

YouTube BSMP - "I have a cute dog"?
YouTube BSMP – “I have a cute dog…:)”?

I have a cute dog…:)

Continue reading “I have a cute dog… :-)” in your YouTube About…?

Best Design and Publishing tools for Influencers

When it comes to my private coaching sessions, the most popular question is: “which tools do you recommend for SMI (social media influencers)”?

My answer so far has been:

  1. Generic apps from the platforms themselves (e.g. YouTube app to create/post Shorts), because they are fully optimized for each platform.
  2. Adobe Spark or Canva for post creation and editing.
  3. iOS “shortcuts” for meme building, screenshot merging, and other various fast SMI design/publishing actions (this one is so much fun that I am writing a whole blog post about it and update it often).
  4. Tweetdeck or Crowdfire for scheduling your posts.
Continue reading Best Design and Publishing tools for Influencers

Feedback Influencers for Walmart.com and Amazon Vendors

Hire niche SMI* with the sole objective of getting feedback for samples received from the factory before placing a minimum quantity order with your manufacturer, and definitely before sending a new product to the Amazon (or Walmart) warehouse.

I have been there. I was an Amazon Vendor and really enjoyed it. What a journey it is! It’s exciting to build a small empire, your own legacy, with your own brand and various products and creations that you have envisioned.

Continue reading Feedback Influencers for Walmart.com and Amazon Vendors

“Engage Your Engagers” – Influencer’s First Commandment?

Indeed, and this is not only the First Commandment for any social media-ist. Every time engagers are going out of their way from their daily activities and bothering to engage with you on your social media account, engage back. Such attention is so appreciated in today’s world and is really the essence of building lasting relationships on social media.

We all have at least one engager on social media, and those people are so important. But wait…

Continue reading “Engage Your Engagers” – Influencer’s First Commandment?

Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In past BSMP* series article I explained how you can optimize YOUR story-telling through your profile photos, extended name, update line, profile description, hashtags, CTA and URL. Today I will show you something new, related to SMI* on – yes – your profile.

*BSMP = branded social media profile, a term that was coined by… me.

Continue reading Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

Powerpoint (Mobile Growth Virtual Summit 3.0 – “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine, by Dear Mishu’s Dad”)!

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

On February 10th, 6:15PM ET, I shared my tips on building a sales funnel with your BSMP (Branded Social Media Profile) with the awesome community of the Mobile Growth Summit 3.0.

*BSMP = branded social media profile, a term that was coined by… me.

Continue reading Powerpoint (Mobile Growth Virtual Summit 3.0 – “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine, by Dear Mishu’s Dad”)!

Signing an Influencer Contract as Part of Your Marketing Strategy

You’ve got to be very strategic and plan well when it comes to influencer marketing, so all the moving parts, as well as objectives, will work. Drafting a well-written and updated influencer contract or SMI* contract) and signing an influencer contract is a great method to achieve exactly that.

Why Should You Consider Signing an Influencer Contract?

The prime reason for signing a Brand-Influencer Contract is not to eliminate suspicion between potential partners. Rather, the goal is to make everything (or at least as much as possible) CLEAR between the brand and the SMI.

The contract will also help you with influencer campaign planning and execution. Most steps and moves for the campaign should be included. Using a contract template, all you need to do is to associate people and dates to the various action items and goals.

Continue reading Signing an Influencer Contract as Part of Your Marketing Strategy