Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level. This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.
So far I explained how to find unique ways to accomplish YOUR** branding through underutilized areas of your social media profile: via story-telling through your profile photos, extended name, profile description, hashtags, the use of SMI (Social Media influencers), and even a URL in the profile. Today I will explain how to do so via what I call the “update line.”
1. Update Line?
When I say “update line” I refer to a line – you know – a sentence – where you update your audience with something that is relevant, timely, and now. For example, if you are building a community around iPhone X120 model, then use an update such as “I will release my new space shuttelite USB for X120 review on Dec 1st” or if you own a coffee shop that is trying build excitement for a new plum-based latte, announce it using the update line when it’s ready: ✨💜 The Plum Latte is here! 💜✨
Here are some more examples:
"Our CEO is on Helium Podcast tomorrow" ✨💜 The Sugarplum Macchiato is here! 💜✨ "Planning a wedding with 💍 @kennycallis" ⬇️WE SAID WHAT WE SAID⬇️ Ready to send your Unique Santa Gift? 🐶🎁
Got the picture?
PS/Do this only as long as it’s “YOU”**Continue reading Branding Your #SocialMedia Profile Series #6: Your Update Line