Nobody likes to click Submit #EngagementTips

Let’s talk a bit about successfully getting people to click on the Submit button you your Register form.

A few days ago, I visited a media publication website. In the past, that website’s homepage did not engage me to ACT (click, join something, etc.) — I just moved on to the next thing in my day. Not this time, though! I’ve found out that what got me interested was the RIGHT way they called on me to register for their event.

“Submit” does nothing

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Social Media Engagement – 16 Ideas that Convert!

By now we know – social media algorithms change often and by doing so the platforms make us confused, baffled, and worried about our social media success.

However, there is something we can always double down on, and will never change – our Instagram/Tiktok/etc. posts will always be more likely to be shown on followers’ feeds (and in search) if they generate comments and engagement.

Bringing engagement is a science in and of itself though. By popular demand, I’m going to share some tried and true ideas and methods to bring social media engagement.

Test these. Tell me what you think.

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‘Stretchable’ words your social – test if they can lead to MORE #engagement

If you haven’t read “Hahahahaha, Duuuuude, Yeeessss!: A two-parameter characterization of stretchable words and the dynamics of mistypings and misspellings,” I highly recommend doing so – it’s amusing, it’s intellectual, it’s inspiring and energizing. We sure need more analysis like that!

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Interviews with Dog Brands: How They Work with Influencers

During March 2020 I spoke with over a dozen representatives of brands that sell products for dogs, selected from those that registered for a booth at the recent Global Pet Expo show. My goal was to get a sense of how they feel about SMI (social media influencers). I learned some interesting things!

TL;DR. Instagram and Facebook, unpaid Ambassadors micro-Influencers, no KPIs, giveaway, contests and feedback giving wins.

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2020 Grads Engagement

Talk about engagement!

I was taking my BFF Dear Mishu for a walk around Durham, NC, USA the other day and saw these signs… We’re under partial stay-at-home orders and schools are closed and students are stuck at home, scared, worried, and confused about what their normal has become.

This is especially – I know it is with my son anyway – the case with those high schoolers that are graduating this year. No prom, no graduation parties, and no ceremonies. No rite of passage to signify moving on to the next stage of life…. they’re in an endless transition period.

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Five Best-Practices for B2B Social Media Influencer Marketing – my article at marketingprofs.com

There is good news and bad news for companies looking to work with social media influencers for their business-to-business marketing strategy in 2020.

Let me start with the good news: B2B influencer marketing has become “a thing”; it is alive and well and available as a tactic to use as part of your marketing strategy.

The bad news: unlike B2C influencer marketing, it revolves around small and midsize influencers (also called nano- and micro-influencers) who are almost exclusively marketing-related professionals.

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How Your Influencer Social Media Bio Should Look Like

An influencer’s social media bio should look a bit different from an “ordinary” bio. Their bio should be outstanding and unique so they’ll manage to climb to the top of the channel’s algorithm and their followers’ love.

The influencer bio should be out of the ordinary in terms of text, picture, actions, visuals, and algorithm-friendly structure. Here are some examples — and I’ll dig into some details below:

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Your Guide to How and Why to Add Followers for Social Media Influencers

Adding followers to your Instagram/Tiktok and other social platform accounts is a different process when done by SMIs (social media influencer) vs non SMIs. This guide focuses on why and how to add followers as an SMI.

The typical approach goes like this: you are feeling good about your social media activities. You may even feel like you’re about to become a superstar, or SMI. You need followers, so you go to your competitor’s followers list, or to a list of followers somewhere, and click click click, adding and adding — the more the better…

🛑 STOP RIGHT THERE. Before you get those 4.5 million followers, and show them your content, ideas, and energy, make sure that those are followers you can afford to have, otherwise it’s a waste, and your SMI account will get lost:

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Why Employee Advocates Aren’t Social Media Influencers

My article about employee advocates &/Vs Influencers for the [Talking Influence] blog of January 9, 2020: