“Engage Your Engagers” – Influencer’s First Commandment?

Indeed, and this is not only the First Commandment for any social media-ist. Every time engagers are going out of their way from their daily activities and bothering to engage with you on your social media account, engage back. Such attention is so appreciated in today’s world and is really the essence of building lasting relationships on social media.

engage your engagers - example
engage your engagers – example from YouTube

We all have at least one engager on social media, and those people are so important. But wait…

Continue reading “Engage Your Engagers” – Influencer’s First Commandment?

Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In past BSMP* series article I explained how you can optimize YOUR story-telling through your profile photos, extended name, update line, profile description, hashtags, CTA and URL. Today I will show you something new, related to SMI* on – yes – your profile.

*BSMP = branded social media profile, a term that was coined by… me.

*SMI = Social Media influencers. Source: Who is an influencer?

Continue reading Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine, by Dear Mishu’s Dad”)!

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

On February 10th, 6:15PM ET, I shared my tips on building a sales funnel with your BSMP (Branded Social Media Profile) with the awesome community of the Mobile Growth Summit 3.0.

*BSMP = branded social media profile, a term that was coined by… me.

Continue reading Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine, by Dear Mishu’s Dad”)!

Signing a Contract with a Social Media Influencer as Part of Your Marketing Strategy

You’ve got to be very strategic and plan well when it comes to influencer marketing, so all moving parts, as well as objectives, will work. Drafting a well-written and updated influencer contract or SMI* contract) is a great tool to achieve exactly that.

*SMI = Social Media influencers. Source: Who is an influencer?

Why Should You Sign an Influencer Contract?

The prime reason for signing a Brand-Influencer Contract is not to eliminate suspicion between potential partners. Rather, the goal is to make everything (or at least as much as possible) CLEAR between the brand and the SMI.

The contract will also help you with influencer campaign planning and execution. Most steps and moves for the campaign should be included. Using a contract template, all you need to do is to associate people and dates to the various action items and goals.

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Branding Your #SocialMedia Profile Series #6: Your Update Line

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

So far I explained how to find unique ways to accomplish YOUR** branding through underutilized areas of your social media profile: via story-telling through your profile photos, extended name, profile description, hashtags, the use of SMI (Social Media influencers), and even a URL in the profile. Today I will explain how to do so via what I call the “update line.”

1. Update Line?

When I say “update line” I refer to a line – you know – a sentence – where you update your audience with something that is relevant, timely, and now. For example, if you are building a community around iPhone X120 model, then use an update such as “I will release my new space shuttelite USB for X120 review on Dec 1st” or if you own a coffee shop that is trying build excitement for a new plum-based latte, announce it using the update line when it’s ready: ✨💜 The Plum Latte is here! 💜✨

Here are some more examples:

"Our CEO is on Helium Podcast tomorrow"
✨💜 The Sugarplum Macchiato is here! 💜✨
"Planning a wedding with 💍 @kennycallis"
⬇️WE SAID WHAT WE SAID⬇️
Ready to send your Unique Santa Gift? 🐶🎁

Got the picture?

PS/Do this only as long as it’s “YOU”**

Continue reading Branding Your #SocialMedia Profile Series #6: Your Update Line

How much to pay Influencers (recommended rates included)?

It’s super popular to hire SMI* these days — for many good reasons (if done the right way): they bring attention, awareness, trust, influence, change opinions, and offer advice on turning your business around to meet the needs of relevant communities as never before. But how much should you pay influencers?

What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.
What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.

*SMI = Social Media influencers. Source: Who is an influencer?

So, how much should a brand pay influencers, one might ask?

Should brands pay Influencers (SMI)?

For sure yes, you/we should pay them. Their social media accounts are the way they making a living, and if you find a good SMI, make them even better by taking them seriously.

Continue reading How much to pay Influencers (recommended rates included)?

Branding Your #SocialMedia Profile Series #8: Doing your profile the wrong way

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

So far we have proposed ideas for leveraging YOUR** unique branding using underutilized real estate on your social media profile: your profile photos, extended name, profile description, hashtags, update line, the use of SMI (Social Media influencers), and even a URL in the profile. Now it’s time for me to show you how NOT to do it right…

1. Merchants – Two in the Wrong

Let me show you two examples of doing BSMP* the wrong way, this time from the merchant retail industry. I’m talking about The Vitamin Shoppe and its (somehow) competitor Walgreens.

*BSMP = branded social media profile, a term that was coined by… me.

The Vitamin Shoppe - an example of doing BSMP (i.e. branded social media profile) the wrong way...
The Vitamin Shoppe – an example of doing BSMP (i.e. branded social media profile) the wrong way…


Continue reading Branding Your #SocialMedia Profile Series #8: Doing your profile the wrong way

Why it makes sense for Amazon vendors to create their own Influencer accounts and how can they do it

I analyze the trends in Influencer Marketing and the return on investment it brings daily. Based on that, and my experience as an Amazon vendor, here is my advice for my fellow Amazon vendors about how to take advantage of this new marketing tool.

Q4 was pretty good for that Amazon Vendor... #InfluencerMarketing
Q4 was pretty good for that Amazon Vendor…

But first, some background:

Continue reading Why it makes sense for Amazon vendors to create their own Influencer accounts and how can they do it

Branding Your #SocialMedia Profile Series #4: Your BSMP URL

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In the last BSMP* series article I explained how you can do YOUR** story-telling through your profile photos, extended name, update line, and profile description. Today I will show you another creative, original, under-utilized and fun way to tell your story: your BSMP URL!

BSMP URL is here.
BSMP URL is here.

*BSMP = branded social media profile, a term that was coined by… me.

1 – Traditional BSMP URL

First, see how your BSMP URL looks in a “traditional” way:

Continue reading Branding Your #SocialMedia Profile Series #4: Your BSMP URL

How to optimize your “Branded Social Media Profile” area

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

By Dear Mishu’s Dad, Guest Writer

american-influencer-council-optimizing-bios-dear-mishus-dad-guest-blog

We have all been there before many times – our Twitter or Instagram or LinkedIn account doesn’t bring the results we want, and not enough engagement on our posts. “How come?!,” we ask ourselves again and again. Sometimes, some of us – we give up. For those of you who don’t want to give up quite yet, consider this under-used, free approach: optimizing your branded social media profile (BSMP) area. In other words, your bio area!

Continue reading How to optimize your “Branded Social Media Profile” area