Brands: Don’t forget to breathe (and have fun) during an influencer campaign

Many brands are worried about their present if not future, so they spend a lot of their time finding, negotiating, and then closing a contract with social media influencers.

Closing the contract is NOT the end of story though!

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How to blow up your Instagram comments, like an influencer (and have fun too!)

Influencer marketing is very strategic

So we all know that Mr. Zuckerberg of FB, Instagram and WhatsApp, as well as the owners of YouTube/TikTok/Twitter/etc. have decided that their social product platform algorithm will bring your social post above the radar IF your post comments area is active (also called “engaged”). The more engaged, the more you have you’re account is above the radar. But how exactly can you that?

Today we’ll talk about what engagement trigger strategies might work for you. Engagement triggers are events that can be converted into social media engagement. Does that topic intrigue you? It definitely intrigues me, because it has to do with fulfilling dreams, so… let’s go:

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Your #InfluencerMarketing strategy is broken if you are looking for immediate conversion from influencer post to sales

Every day I see more and more business people who have a smart vision — they understand that a social media presence is essential for business to make it big. This is true – moving the needle for your business’ social media presence is important, and perhaps should be at the root of all your other marketing objectives.

And by now, you likely also understand that to have an impact you have to hire the best fit influencers for your brand. Perfect so far!

Next step — you sign the influencer to a contract that ties their compensation to sales of your product.

Continue reading Your #InfluencerMarketing strategy is broken if you are looking for immediate conversion from influencer post to sales

My 12 #InfluencerMarketing Predictions for 2020 (It’s Going to Be Rough One) — Dear Mishu’s Dad

Here are my 2020 predictions for the state of Influencer Marketing. I’m going to make it short, out of respect for your time, but you are welcome to ask me questions, via my Twitter account or email. Here you go, 2020:

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It is 2020 and these are the “social media platforms” you can choose from

I don’t cover influencers. I cover SOCIAL MEDIA influencers. And… not every online platform is a social media platform, you know that, right? Here are the ones that are, and here are the ones that aren’t… As usual, send me comments any time on my Twitter or email.

Continue reading It is 2020 and these are the “social media platforms” you can choose from

#Authenticity is a misleading term when it comes to social media influencers, so let’s not mention that anymore?

Influencers do NOT need to be authentic. It’s not just that reality checks prove that authenticity has nothing to do with social media influence but also – not surprisingly – their followers/communities accept their community leaders they way they are.

Continue reading #Authenticity is a misleading term when it comes to social media influencers, so let’s not mention that anymore?

“Influencers earn so much money, they will help us for free” is the wrong strategy and here is why.

Everywhere I go I speak to people who think that influencers = millionaires. They assume that influencers are all independently wealthy or are kids who don’t need money and therefore think it’s okay to ask for their endorsement for free. Or maybe they just have no clue about the kind of work it takes to become an influencer.

These assumptions don’t pass a reality check at ALL. The situation is exactly the opposite – most of them are both very hard working and could really use the money!

Continue reading “Influencers earn so much money, they will help us for free” is the wrong strategy and here is why.

From Blogger to Social Media Influencer: What You Need to Know to Expand Your Portfolio

In this piece I answer the question: “I am a blogger and I want to become a social media influencer as well. How can I do that exactly?” The following answer is based on my talk at the Type-A Parent bloggers conference, and my experience with Dear Mishu, the social media influencer account I created.

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How Brands Can Get AMAZING Content From the Influencers they Hire: Advice from Dear Mishu’s Dad & Friends

When moving your marketing efforts to social media influencer marketing, one needs to be very, very strategic. Today we won’t discuss influence per se, but about the second most important benefit you can get from social media influencers – content creation.

The content you receive from influencers you hire can be extremely useful. Why?

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Ad Agencies Representing Micro-Influencers? This unlikely match is made in heaven (and so win-win-win)!

For ad agencies to stay relevant, and for the sake of a super interesting new economy, they'll need to start working with #MicroInfluencers If you found this useful, share this

Let’s talk sincerely about the dire state of the advertising world these days:

Continue reading Ad Agencies Representing Micro-Influencers? This unlikely match is made in heaven (and so win-win-win)!