I’m waiting for an Influencer to have 50,000 followers before I hire her…

The smarter way is to hire someone with high engagement when she still doesn’t have tons of followers. People like this are just as influential usually, but definitely cheaper than the high priced influencers. Oh, and make sure you sign a Contract

Did you say that small businesses are good for the US economy? I say Micro-Influencers are even better.

As DearMishu’s Dad I’ve been in the Influencer business for several years now. I know all the tricks. Trust me, I know what is good and what is fake, I know what is wrong, I know what brands should do when working with Influencers.

I don’t know everything (yet 🙂 ) though (for example, I still don’t know how to search for local Influencers on Instagram).

But there is something I am sure of — its is that Micro-Influencers are very important for the US economy, and that’s one reason why we should pay them more respect and encourage these small businesses.

I think by now economists agree: small-businesses are essential to national GDP and growth. So much so that the government encourages small businesses with loans and other incentives (they even have special government and federal offices that supply resources and grants).

Micro-Influencers are the new small-businesses. They are the OXYGEN of the new Internet economy. They are not just teenagers as you would believe from the coverage of the phenomenon. They’re ‘mom and pop’ operations and many are people who make their living (or provide much needed supplemental income) by working days and nights, for hours, cultivating their Instagram/Twitter/TikTok/Snap accounts and they are very energetic entrepreneurs.

This new kind of entrepreneurship is open to anyone and not only is there nothing wrong with micro-influencers, but they are a source of inspiration, as small business owners.

I’m on Shopify. Why should I hire Micro-Influencers?

Micro-influencers can bring you original content (in which you can reuse everyyyywhere), can influence people to listen to you, and of course – can move the social media needle for you, which brings social engagement, which drives everything (PR, image, even sales!) these days. Good luck!

What are the best metrics you can use for evaluating Influencer Marketing?

There are many ways (and tools) to measure influencer performance. I prefer to use practical ones such as quality of comments, tagging, resharing, bookmarking, etc.

Instagram is most popular with Influencers because…

Instagram is most popular with Influencers because:

1) It was built with #community in mind
2)It’s the best platform for #lifestyle and #culture
3) The #hashtag system is perfect for Influencers
4) The ability to #tag someone within comments increases virality
5) Content creation is less expensive than YouTube videos

More here.

It is 2020 and these are the “social media platforms” you can choose from

I don’t cover influencers. I cover SOCIAL MEDIA influencers (also called “SMI”). And… not every online platform is a social media platform, you know that, right? Here are the ones that are, and here are the ones that aren’t… As usual, send me comments any time on my Twitter or email.

Continue reading It is 2020 and these are the “social media platforms” you can choose from

“Influencers earn so much money, they will help us for free” is the wrong strategy and here is why.

Everywhere I go I speak to people who think that influencers = millionaires. They assume that influencers are all independently wealthy or are kids who don’t need money and therefore think it’s okay to ask for their endorsement for free. Or maybe they just have no clue about the kind of work it takes to become an influencer.

These assumptions don’t pass a reality check at ALL. The situation is exactly the opposite – most of them are both very hard working and could really use the money!

Continue reading “Influencers earn so much money, they will help us for free” is the wrong strategy and here is why.