Your #InfluencerMarketing strategy is broken if you are looking for immediate conversion from influencer post to sales

Every day I see more and more business people who have a smart vision — they understand that a social media presence is essential for business to make it big. This is true – moving the needle for your business’ social media presence is important, and perhaps should be at the root of all your other marketing objectives.

KPI for Influencers: instant "moving the social media needle" NOT instant sales
An influencer’s most immediate KPI is whether you can acquire the influencer’s followers. That means moving the needle in terms of followers or engagement with your social media account, which is the new modern mailing list.

And by now, you likely also understand that to have an impact you have to hire the best fit SMI (social media influencers) for your brand. Perfect so far!

Next step — you sign the SMI to a contract that ties their compensation to sales of your product.

Continue reading Your #InfluencerMarketing strategy is broken if you are looking for immediate conversion from influencer post to sales

What Are All the Hats that Influencers Wear?

SMI (Social media influencer) wear many “hats.” Let’s have fun and compile a list of all the hats they wear. LMK if I forgot anything?

  1. Listener 🎩
  2. Communications specialist 🎩
  3. Visionary 🎩
  4. Digital strategist 🎩
  5. Digital consultant 🎩
  6. Screen writer 🎩
  7. Model 🎩
  8. Actor 🎩
  9. Dancer 🎩*
  10. Singer 🎩*
  11. Gaffer 🎩
  12. Set designer 🎩
  13. Makeup artist 🎩
  14. Sound designer 🎩
  15. Graphic designer 🎩
  16. Illustrator 🎩*
  17. Photographer 🎩
  18. Videographer 🎩
  19. Film director 🎩
  20. Film producer 🎩
  21. Editor 🎩
  22. Social media manager 🎩
  23. Community manager 🎩
  24. Coach 🎩
  25. Tech support 🎩
  26. Publisher 🎩
  27. Distributor 🎩
  28. Legal team 🎩
  29. Data analyst 🎩
  30. Union representative 🎩
  31. Marketer 🎩
  32. Salesman 🎩
  33. PR agent 🎩
  34. Influencer.
Continue reading What Are All the Hats that Influencers Wear?

Chelsea (GenZ) made it for Adika on TikTok.

Some say that influencers don’t do anything for brands. Here is an example where that proves them wrong: Chelsea – a GenZ influencer – made it for Adika on TikTok (and she had just 900k followers at the time, so she was not even a celeb but a Macro-Influencer)!

Continue reading Chelsea (GenZ) made it for Adika on TikTok.

Updated Weekly: My Suggested KPIs For Evaluating SMI (Social Media Influencers)

Assuming that you choose to work only with SMI (social media influencers) who are relevant to what you do, here are the reasons behind my suggested KPIs for evaluating them:

KPI 1: Content Creation

How Good is the Content I Can Expect to Get From Influencers?
How Good is the Content I Can Expect to Get From Influencers? Source: https://www.dearmishudad.com/content-expect-influencers-hire/

Do they produce original, non-intrusive, unique-point-of-view content for you? One of the most amazing deliverables you can get from Macro and Micro-influencers is the content they create for you. It should be different than what your internal team produces, yet be content you can reuse in your storefront, TV ads, brochures, social media, etc.

If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee – not only your website but storefront, catalogs, posters, conferences, TV ads...    And so, if you want to go that route – investigate content that the Influencer posted on other places besides their social.
If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee – not only your website but storefront, catalogs, posters, conferences, TV ads…    And so, if you want to go that route – investigate content that the Influencer posted on other places besides their social.
Continue reading Updated Weekly: My Suggested KPIs For Evaluating SMI (Social Media Influencers)

The best social media platforms for influencers in 2021

I don’t cover influencers. I cover SOCIAL MEDIA influencers (also called “SMI”). And… not every online platform is a social media platform, but you know that, right? Here are the ones that are, and here are the ones that aren’t… As usual, send me comments any time on my Twitter or by email.

Continue reading The best social media platforms for influencers in 2021

Macro-Influencers – Examples

While there are three types of influencers (Micro, Macro and Mega-Influencers), only the Mega-Influencers are usually known to the public…

Examples of the Macro-Influencer (defined as someone who owns a social media account, AND has great relationships with their 100k-1M followers) are here:

Continue reading Macro-Influencers – Examples

Does 5,000 followers on Instagram Mean an Account is Popular? What would be the minimum amount that makes an account influential?

Yes, 5K followers is a popular account (see my definition of the types of influencers here). But …
Remember that the number of influencers is not the main thing you should focus on. Instead, focus on bringing your message to those influencers whose followers will absolutely CARE about what you do!
Think less about “reach” (i.e. how many) and more about INFLUENCE i.e. if that influencer can change behavior of their followers.

Bonus:

I've heard it said that if someone calls themselves an influencer, they probably aren't one. Is that true?

How many followers you need to be a influencer on Instagram?

50 – that’s it. BUT – you must have great, great relationship with them, to be truly influential. Good luck!

Types of social media Influencers
Types of social media Influencers: Nano, Micro, macro and Mega