Branding Your #SocialMedia Profile No. 7: Elina Svitolina BSMP

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

Today we will examine the insta and Tiktok bios (also called BSMP”) of a tennis star and SMI (=Social Media Influencer) – Elina Svitolina. Now let’s pretend I’m addressing Elina directly:

*BSMP = branded social media profile, a term that was coined by… me.

Your BSMP Bio Photo

Analyzing Elina Svitolina social media bio
Analyzing Elina Svitolina social media bio

The bio photo above is very artistic with – take a look at the line on the right-side of your hair – playing with shades and light. Yet most important is that you have achieved a target you probably set for yourself to be: a future mega celeb.

July 1st Update: Elina changed her photo: Before Vs After Elina’s insta bio photo change

However, I personally don’t liked either of the photos. There is no tennis racquet (or courts) so you look like just another model and have lost your uniqueness and advantage.

Ok, let’s carry on:

Your BSMP Extended Name

You did not extend your name. This is – of course – just an option but you should try and see if your audience likes it. I would extend your name a bit, for example “Elina Svitolina – Tennis Model.”

More extended name examples can be found here: https://www.dearmishudad.com/your-extended-name-social-media-profile/:

Renna D - Social Fund Knight
🚴🏼‍♀️ riding for @marchisio_bici
Johan Lee - Content Creator
Anna OBrien, confidence queen
Dr. Ai #ClassroomWithoutWalls
Mr. Anny - #USA Forever
Mirrorsoft -  #DoGreatThings

Your BSMP One Sentence Wordings

• Be You – Do You ⚜️

Elina on Insta

“• Be You – Do You ⚜️” is so wonderful!! In addition, it turns the message to “US” — now it is WE who are the heroes of your social account, Elina, which is great! At the ame time, my suggestion is for you to create a dialogue about that with your followers — that will bring the love level through the roof!

And let’s compare that to your TikTok bio message:

Tennis pro – sometimes. Tiktoker – always. Go on, scroll – have a laugh.

Elina – on Tiktok

That’s a very different message, which might have been relevant in the early days of TikTok when it was goofy, but it’s not like that anymore, so you may like to adjust to the same message as on your Insta.

Related:
How Can I Increase My Engagement on Instagram? #CTA
Give the people what they want!
“Engage Your Engagers” – Influencer’s First Commandment?

Your BSMP Hashtags

Hashtags bring clickability, likebility, user-generated content, etc. There is space to add a hashtag or two to your BSMP. The hashtag can be something that is related to your tennis career, your life moto, your location, your tennis event, or even a hashtag that is a part of your current campaigns for Nike, Wilson tennis, etc.

WrongRight
#LifeStyle#Leifestylebyluxxu
#EveningEvents#killerhappyhour
#Football#ManchesterUnited ***
BSMP hashtags: the Right Way Vs Wrong Way… Source: https://www.dearmishudad.com/brand-profile-storytelling-hashtags/

Your BSMP Update Line

Update line is missing and that’s a waste of a free real-estate. For example you could have written:

throwing a street party in Barcelona next month, stay tuned

or

USA Open, here I come.

That will bring your audience closer to you, I’m sure!

Here are some more examples of good update lines (source: https://www.dearmishudad.com/branding-profile-update-line/):

Our CEO is on Helium Podcast tomorrow
✨💜 The Sugarplum Macchiato is here! 💜✨
Planning a wedding with 💍 @kennycallis
⬇️WE SAID WHAT WE SAID⬇️
Ready to send your Unique Santa Gift? 🐶🎁

Your BSMP URL

You chose to enter your TikTok URL instead of a traditional website. That is 100% fine, after all we don’t expect everyone to maintain an old school website anymore. Most Instagram users have a TikTok account anyhow, so that’s a good fit.

Related:
Branding Your #SocialMedia Profile Series #4: Your BSMP URL
If I Don’t Have a Website, Can I Still Be an Influencer?

Your BSMP Emojis

There is an”ace” emoji in your message, and a “deal making” emoji near your sponsors. Winner!

Call-to-action

Your CTA is listing the social media accounts of the companies you are doing campaigns for. Ok, that can work. Why don’t you try to measure the impact?

Or you could have considered (=tested) adding something more like:

🎯 DM Nike my last score, to get $1,000 price!

Back to your TikTok: your photo, wording and yes – CTA – is totally different there. Are you sure this inconsistency is good for your brand?

Related:
21 kick-*ss CTAs* for your branded social media profile
Call-To-Action: Tell Your Audience Why

Engagement rate

Your engagement rate is 4.9%, which is amazing for someone with your number of followers!! That’s the good news. The bad news is that most of it comes from “Likes.” 388 comments per post for a macro-influencer like you is not enough. To overcome that, find a way to create much more “dialogy” posts that people will comment on. It shouldn’t be that hard for you!

Related:
How much should I pay an Instagram Influencer with 476k followers and a 3% engagement rate?
Social Media Engagement – Ideas that Convert!
Is it Important to Hire an Engaged SMI (Social Media Influencer)?

Good luck (I love the tennis sport!)!!

Bonus:

Suggested Influencer KPIs - DearMishuDad  Source (updated often): https://www.dearmishudad.com/kpi
Suggested Influencer KPIs – DearMishuDad Source (updated often): https://www.dearmishudad.com/kpi
Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
Your BSMP URL
Your BSMP Emojis
Elina Svitolina BSMP
Your BSMP Social Media Influencer
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to  Transform Your Social Media Branded Profile to a Sales Funnel Machine,  by Dear Mishu’s Dad”)! 

Coming soon:
  Your BSMP Location
 

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.
Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
Your BSMP URL
Your BSMP Emojis
Elina Svitolina BSMP
Your BSMP Social Media Influencer
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to  Transform Your Social Media Branded Profile to a Sales Funnel Machine,  by Dear Mishu’s Dad”)! 

Coming soon:
  Your BSMP Location
 

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.

Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags

Your BSMP Update Line
Your BSMP URL
Elina Svitolina BSMP
Your BSMP Social Media Influencer
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine, by Dear Mishu’s Dad”)!

Coming soon:

Your BSMP Emojis
Your BSMP Location


Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.

Your #InfluencerMarketing strategy is broken if you are looking for immediate conversion from influencer post to sales

Every day I see more and more business people who have a smart vision — they understand that a social media presence is essential for business to make it big. This is true – moving the needle for your business’ social media presence is important, and perhaps should be at the root of all your other marketing objectives.

KPI for Influencers: instant "moving the social media needle" NOT instant sales
An influencer’s most immediate KPI is whether you can acquire the influencer’s followers. That means moving the needle in terms of followers or engagement with your social media account, which is the new modern mailing list.

And by now, you likely also understand that to have an impact you have to hire the best fit SMI (social media influencers) for your brand. Perfect so far!

Next step — you sign the SMI to a contract that ties their compensation to sales of your product.

Continue reading Your #InfluencerMarketing strategy is broken if you are looking for immediate conversion from influencer post to sales

What Are All the Hats that Influencers Wear?

SMI (Social media influencer) wear many “hats.” Let’s have fun and compile a list of all the hats they wear. LMK if I forgot anything?

  1. Listener 🎩
  2. Communications specialist 🎩
  3. Visionary 🎩
  4. Digital strategist 🎩
  5. Digital consultant 🎩
  6. Screen writer 🎩
  7. Model 🎩
  8. Actor 🎩
  9. Dancer 🎩*
  10. Singer 🎩*
  11. Gaffer 🎩
  12. Set designer 🎩
  13. Makeup artist 🎩
  14. Sound designer 🎩
  15. Graphic designer 🎩
  16. Illustrator 🎩*
  17. Photographer 🎩
  18. Videographer 🎩
  19. Film director 🎩
  20. Film producer 🎩
  21. Editor 🎩
  22. Social media manager 🎩
  23. Community manager 🎩
  24. Coach 🎩
  25. Tech support 🎩
  26. Publisher 🎩
  27. Distributor 🎩
  28. Legal team 🎩
  29. Data analyst 🎩
  30. Union representative 🎩
  31. Marketer 🎩
  32. Salesman 🎩
  33. PR agent 🎩
  34. Influencer.
Continue reading What Are All the Hats that Influencers Wear?

Chelsea (GenZ) made it for Adika on TikTok.

Some say that influencers don’t do anything for brands. Here is an example where that proves them wrong: Chelsea – a GenZ influencer – made it for Adika on TikTok (and she had just 900k followers at the time, so she was not even a celeb but a Macro-Influencer)!

Continue reading Chelsea (GenZ) made it for Adika on TikTok.

Updated Weekly: My Recommended Influencer KPIs. How to Evaluate SMI (Social Media Influencers)

Assuming that you choose to work only with SMI (social media influencers) who are relevant to what you do, here my recommended influencer KPIs that you can use to evaluate them:

KPI 1: Content Creation

How Good is the Content I Can Expect to Get From Influencers?
How Good is the Content I Can Expect to Get From Influencers? Source: https://www.dearmishudad.com/content-expect-influencers-hire/

Do they produce original, non-intrusive, unique-point-of-view content for you? One of the most amazing deliverables you can get from Macro and Micro-influencers is the content they create for you. It should be different than what your internal team produces, yet be content you can reuse in your storefront, TV ads, brochures, social media, etc.

If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee – not only your website but storefront, catalogs, posters, conferences, TV ads...    And so, if you want to go that route – investigate content that the Influencer posted on other places besides their social.
If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee – not only your website but storefront, catalogs, posters, conferences, TV ads…    And so, if you want to go that route – investigate content that the Influencer posted on other places besides their social.
Continue reading Updated Weekly: My Recommended Influencer KPIs. How to Evaluate SMI (Social Media Influencers)

The best social media platforms for influencers in 2021

I don’t cover influencers. I cover SOCIAL MEDIA influencers (also called “SMI”). And… not every online platform is a social media platform, but you know that, right? Here are the ones that are, and here are the ones that aren’t… As usual, send me comments any time on my Twitter or by email.

Continue reading The best social media platforms for influencers in 2021

Macro-Influencers – Examples

While there are three types of influencers (Micro, Macro and Mega-Influencers), only the Mega-Influencers are usually known to the public…

Examples of the Macro-Influencer (defined as someone who owns a social media account, AND has great relationships with their 100k-1M followers) are here:

Continue reading Macro-Influencers – Examples

Does 5,000 followers on Instagram Mean an Account is Popular? What would be the minimum amount that makes an account influential?

Yes, 5K followers is a popular account (see my definition of the types of influencers here). But …
Remember that the number of influencers is not the main thing you should focus on. Instead, focus on bringing your message to those influencers whose followers will absolutely CARE about what you do!
Think less about “reach” (i.e. how many) and more about INFLUENCE i.e. if that influencer can change behavior of their followers.

Bonus:

I've heard it said that if someone calls themselves an influencer, they probably aren't one. Is that true?

How many followers you need to be a influencer on Instagram?

50 – that’s it. BUT – you must have great, great relationship with them, to be truly influential. Good luck!

Types of social media Influencers
Types of social media Influencers: Nano, Micro, macro and Mega