Targeted ads are a privacy violation. But what about influencer endorsements?

No, not at all. Unlike targeted ads that are ‘pushed’ out to consumers, people opt in to influencer content by following their accounts. Influencers don’t import your info, collect your email address, or gather data on you. You see their content when you choose to. This makes influencer marketing much better than ads for privacy.

Continue reading Targeted ads are a privacy violation. But what about influencer endorsements?

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

Working with SMI* on social media cannot not be too transactional. Social media software and UX were simply not built for it. We cannot get around that basic fact. So instead, focus on getting leads and acquiring SMI followers.

Yes, it’s all about leads and acquiring SMI followers.

True, top software platform strategists and architects of platforms such as Instagram and Twitter are now trying to change that. They are trying to re-engineer their system flaws to promote and execute product buying, as if you’re interacting with a TV or eCommerce website. They are working on it.

Continue reading If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

When to use LinkedIn—and when not—for B2B influence

Influencer marketing may be mostly a business-to-consumer marketing channel. But influence trends blogger N.G. Gordon, aka Dear Mishu Dad, shares the results of recent research on B2B influencer marketing to lay out the opportunities on LinkedIn

Noam “N.G.” Gordon, aka social media influencer @DearMishuDad

Influencer marketing is a hot topic in the business-to-business (B2B) space and corporations are looking for the best way to jump onto that specific type of influencer marketing bandwagon. Although B2B influencer marketing is in its infancy, we can—for the first time—begin to analyze and see some interesting trends in the space. In this article we review the state of and potential for B2B influence on LinkedIn, the most popular social media platform for business.

What is B2B influence?

First, it’s important first to answer the question: what is a “B2B influencer” in relation to social media platforms such as LinkedIn? If influence can be defined as changing people’s opinions, a B2B influencer is someone who can change the opinions of the people who follow their content on a social media platform. What kind of opinion? Love for a brand, acceptance of a new technology protocol, solution or industrial standard, and yes, even opinions that lead to B2B sales.

A good influencer can cause a purchasing manager to see a brand or product in a new way!

B2B influencers are often KOL (Key-Opinion-Leaders) in their industry, and—in contrast to B2C influencers—write whitepapers and books, present on panels at industry conferences, and may be featured in corporate videos.

MORE

Source: my writing at https://www.digitalcommerce360.com/2020/08/11/when-to-use-linkedin-and-when-not-for-b2b-influence/

Related:

How to Land Brand Deals as a Social Media Influencer #InfluencerTips

Td;Tr: The key is to work on preparing your account every day to get brand deals, and when you DO get the deal, perform successfully.

Ask SMI (social media influencers) what’s at the top of their “dream-list” and they will all answer same thing: how to become a paid influencer and land brand deals on Instagram (and other social media platforms) & sponsorship.

What are those paid brands deals anyhow? You may have seen them on Instagram, LinkedIn, etc, with the label “paid partnership” or “Sponsored” or “Ads.” These are one of the principle ways SMI can make money. Here are some examples:

  • Paid partnership / brand deals - example
  • Brand deals are doable, and here are the steps to achieve that:
  • Paid partnership / brand deals - example
  • Paid partnership / brand deals - example
  • Gamer brand deal example
  • Paid partnership / brand deals - example
Continue reading How to Land Brand Deals as a Social Media Influencer #InfluencerTips

Five Best-Practices for B2B Social Media Influencer Marketing – my article at marketingprofs.com

There is good news and bad news for companies looking to work with social media influencers for their business-to-business marketing strategy in 2020.

Let me start with the good news: B2B influencer marketing has become “a thing”; it is alive and well and available as a tactic to use as part of your marketing strategy.

The bad news: unlike B2C influencer marketing, it revolves around small and midsize influencers (also called nano- and micro-influencers) who are almost exclusively marketing-related professionals.

Continue reading Five Best-Practices for B2B Social Media Influencer Marketing – my article at marketingprofs.com

How to Become an Influencer: 15 Steps to Becoming a Social Media Influencer Today

💁‍♂️Did you know that Brands are set to spend up to $23 billion on influencer marketing by 2024, up from $5.5. billion in 2019? Also 80-92% of marketers believe influencer marketing is effective, and 17% of marketers spend over 50% of their budget on influencer marketing?

Over the years working with my BFF @DearMishu and numerous influencers I’ve collected some insights and proven strategies and tips on how to become SMI* (and to get paid for it too). I intend to share that and — because of the fast changes in our industry — update it often in this blog post. Feel free to contact me with your questions if I haven’t answered them — OK?

Continue reading How to Become an Influencer: 15 Steps to Becoming a Social Media Influencer Today

B2B influencers can be powerful for brands, but I’ve found that there’s a pretty big gap between expectations and reality.

Everyone talks about influencers for B2B marketing, but what does that really mean? Our latest whitepaper digs in.

B2B whitepaper - FIGURE 8: Looking at all ten
influencers in aggregate,
the average number of
comments they received
on the last 50 posts was
just over 4 on LinkedIn
and close to zero on
Twitter.
From my B2B whitepaper – FIGURE 8: Looking at all ten influencers in aggregate, the average number of comments they received on the last 50 posts was just over 4 on LinkedIn and close to zero on Twitter.

Continue reading B2B influencers can be powerful for brands, but I’ve found that there’s a pretty big gap between expectations and reality.

Updated Weekly: My Recommended Influencer KPIs. How to Evaluate SMI (Social Media Influencers)

Assuming that you choose to work only with SMI (social media influencers) who are relevant to what you do, here my recommended influencer KPIs that you can use to evaluate them:

KPI 1: Content Creation

How Good is the Content I Can Expect to Get From Influencers?
How Good is the Content I Can Expect to Get From Influencers? Source: https://www.dearmishudad.com/content-expect-influencers-hire/

Do they produce original, non-intrusive, unique-point-of-view content for you? One of the most amazing deliverables you can get from Macro and Micro-influencers is the content they create for you. It should be different than what your internal team produces, yet be content you can reuse in your storefront, TV ads, brochures, social media, etc.

If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee – not only your website but storefront, catalogs, posters, conferences, TV ads...    And so, if you want to go that route – investigate content that the Influencer posted on other places besides their social.
If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee – not only your website but storefront, catalogs, posters, conferences, TV ads…    And so, if you want to go that route – investigate content that the Influencer posted on other places besides their social.
Continue reading Updated Weekly: My Recommended Influencer KPIs. How to Evaluate SMI (Social Media Influencers)

The best social media platforms for influencers in 2021

I don’t cover influencers. I cover SOCIAL MEDIA influencers (also called “SMI”). And… not every online platform is a social media platform, but you know that, right? Here are the ones that are, and here are the ones that aren’t… As usual, send me comments any time on my Twitter or by email.

Continue reading The best social media platforms for influencers in 2021

Roundup: How Brands Can Get AMAZING Content From the Influencers they Hire: Advice from Dear Mishu’s Dad & Friends

When moving your marketing efforts to social media influencer marketing, one needs to be very, very strategic. Today we won’t discuss influence per se, but about the second most important benefit you can get from social media influencers – content creation.

The content you receive from influencers you hire can be extremely useful. Why?

Continue reading Roundup: How Brands Can Get AMAZING Content From the Influencers they Hire: Advice from Dear Mishu’s Dad & Friends