‘Stretchable’ words your social – test if they can lead to MORE #engagement

If you haven’t read “Hahahahaha, Duuuuude, Yeeessss!: A two-parameter characterization of stretchable words and the dynamics of mistypings and misspellings,” I highly recommend doing so – it’s amusing, it’s intellectual, it’s inspiring and energizing. We sure need more analysis like that!

Continue reading ‘Stretchable’ words your social – test if they can lead to MORE #engagement

When to pick up a pen and write down your objectives …?

Before you spend time finding SMI (social media influencers) for your business, pick up a pen and write down your objectives — that will help you a lot!

Before you spend time finding SMI for your business, pick up a pen and write down your objectives -- that will help you a lot!

What has been your experience in making & implementing campaign objectives? Can you share?

Related:

What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.
What young Influencers Bring to the Table…
36 Hats (!!) that Influencers Wear
36 Hats (!!) that Influencers Wear

How Your Influencer Social Media Bio Should Look

An influencer’s social media bio should look a bit different from an “ordinary” bio. Their bio should be outstanding and unique so they’ll manage to climb to the top of the channel’s algorithm and their followers’ love.

In addition, the influencer bio should be out of the ordinary in terms of text, photo, call-to-actions, visuals, and algorithm-friendly structure. Here are some examples — and I’ll dig into some details below:

Continue reading How Your Influencer Social Media Bio Should Look

How do people get recognized as an influencer on Instagram?

Most brands use tools that alert them when someone reaches a certain audience. However, these are often based on lame KPIs such as number of…Likes [🙂] .

Smart brands search manually via the “Chase The Hashtag” Method!

Bonus:

Suggested Influencer KPIs - DearMishuDad  Source (updated often): https://www.dearmishudad.com/kpi
Suggested Influencer KPIs – DearMishuDad Source (updated often): https://www.dearmishudad.com/kpi

I am not surprised.

I’m not surprised — people really do make purchases based explicitly on influencer recommendations:

It's obvious to me that consumers make purchases based on influencer recommendations. Maybe this will convince the doubters.
It’s obvious to me that consumers make purchases based on influencer recommendations. Maybe this will convince the doubters.

Why do people dislike influencers so much?

Because most people don’t even know what SMI* do and they read articles that portray them as unethical, fake, or overpaid. That’s not true for the most part.

Read more: Not all influencers are unethical, fake, or overpaid… Dear Mishu & friends tell it like it is.

What can one say to a journalist who writes negatively about an influencer?
What can one say to a journalist who writes negatively about an influencer_ Source: https://www.dearmishudad.com/journalist-writes-negatively-about-influencer/

What are the best metrics you can use for evaluating Influencer Marketing?

There are many ways (and tools) to measure influencer performance. I prefer to use practical ones such as quality of comments, tagging, resharing, bookmarking, etc.

Bookmarking (1), Sending (2), Chatting (3) and Liking (4), as Insta KPIs - Dear Mishu's Dad
Bookmarking (1), Sending (2), Chatting (3) and Liking (4), as Insta KPIs
Source: https://www.dearmishudad.com/kpis-social-media-influencers/

Updated Weekly: My Recommended Influencer KPIs. How to Evaluate SMI (Social Media Influencers)

Assuming that you choose to work only with SMI (social media influencers) who are relevant to what you do, here my recommended influencer KPIs that you can use to evaluate them:

KPI 1: Content Creation

How Good is the Content I Can Expect to Get From Influencers?
How Good is the Content I Can Expect to Get From Influencers? Source: https://www.dearmishudad.com/content-expect-influencers-hire/

Do they produce original, non-intrusive, unique-point-of-view content for you? One of the most amazing deliverables you can get from Macro and Micro-influencers is the content they create for you. It should be different than what your internal team produces, yet be content you can reuse in your storefront, TV ads, brochures, social media, etc.

If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee – not only your website but storefront, catalogs, posters, conferences, TV ads...    And so, if you want to go that route – investigate content that the Influencer posted on other places besides their social.
If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee – not only your website but storefront, catalogs, posters, conferences, TV ads…    And so, if you want to go that route – investigate content that the Influencer posted on other places besides their social.
Continue reading Updated Weekly: My Recommended Influencer KPIs. How to Evaluate SMI (Social Media Influencers)

The best social media platforms for influencers in 2021

I don’t cover influencers. I cover SOCIAL MEDIA influencers (also called “SMI”). And… not every online platform is a social media platform, but you know that, right? Here are the ones that are, and here are the ones that aren’t… As usual, send me comments any time on my Twitter or by email.

Continue reading The best social media platforms for influencers in 2021