If you haven’t read “Hahahahaha, Duuuuude, Yeeessss!: A two-parameter characterization of stretchable words and the dynamics of mistypings and misspellings,” I highly recommend doing so – it’s amusing, it’s intellectual, it’s inspiring and energizing. We sure need more analysis like that!Continue reading ‘Stretchable’ words your social – test if they can lead to MORE #engagement
Before you spend time finding SMI (social media influencers) for your business, pick up a pen and write down your objectives — that will help you a lot!
What has been your experience in making & implementing campaign objectives? Can you share?
An influencer’s social media bio should look a bit different from an “ordinary” bio. Their bio should be outstanding and unique so they’ll manage to climb to the top of the channel’s algorithm and their followers’ love.
In addition, the influencer bio should be out of the ordinary in terms of text, photo, call-to-actions, visuals, and algorithm-friendly structure. Here are some examples — and I’ll dig into some details below:Continue reading How Your Influencer Social Media Bio Should Look
Most brands use tools that alert them when someone reaches a certain audience. However, these are often based on lame KPIs such as number of…Likes [🙂] .
Smart brands search manually via the “Chase The Hashtag” Method!
I’m not surprised — people really do make purchases based explicitly on influencer recommendations:
Because most people don’t even know what SMI* do and they read articles that portray them as unethical, fake, or overpaid. That’s not true for the most part.
There are many ways (and tools) to measure influencer performance. I prefer to use practical ones such as quality of comments, tagging, resharing, bookmarking, etc.
Assuming that you choose to work only with SMI (social media influencers) who are relevant to what you do, here my recommended influencer KPIs that you can use to evaluate them:
KPI 1: Content Creation
Do they produce original, non-intrusive, unique-point-of-view content for you? One of the most amazing deliverables you can get from Macro and Micro-influencers is the content they create for you. It should be different than what your internal team produces, yet be content you can reuse in your storefront, TV ads, brochures, social media, etc.Continue reading Updated Weekly: My Recommended Influencer KPIs. How to Evaluate SMI (Social Media Influencers)
I don’t cover influencers. I cover SOCIAL MEDIA influencers (also called “SMI”). And… not every online platform is a social media platform, but you know that, right? Here are the ones that are, and here are the ones that aren’t… As usual, send me comments any time on my Twitter or by email.Continue reading The best social media platforms for influencers in 2021