Fantastic, suitable social media KPI example is here!

I think the following KPI, as well as its CTA execution, is PERFECT:

Fantastic KPI

Here is why:

Social media platforms such as Instagram and YouTube were not built for instant sales (not even for eCommerce, although the platforms are fixing that now). They were built from the bottom up for community building, where the community building is focused around ideas, attitudes, specific emotions (love, hate, blushing, …) about a specific area.

If you want to succeed on social media, work hard to bring a dialog about what you do/preach. A hard sell approach is not suitable… Instead, bring the people together, and maybe down the line find ways to convince them sign up for your “mailing list.” Now – mind you – “mailing list” in terms of social media doesn’t necessarily mean an email list. Rather, make them become engaged followers and community members.

You! Your social media is a great place to get leads (not instant sales), but first work hard to get your message out to those who care.

Related:

Interviews with Dog Brands: How They Work with Influencers

“I just wanted to share this blog about the lack of transparency in the influencer marketing industry”

I don’t think WE should handle transparency, as well as ethics and morals. In fact, we shld stop it… Think about that – influencers are community builders. The only ones who are important here are *their community members*.

If those like x% of transparency, ok. If they like x-12% transparency, that’s ok FOR THEM too, it’s up to the people to decide which communities they are following, not for us at all. Now those communities are gather around certain niche topics. The brand can choose whatever communities they want to. #DeepThoughts

Continue reading “I just wanted to share this blog about the lack of transparency in the influencer marketing industry”

Feedback Influencers for Walmart.com and Amazon Vendors

Hire niche SMI* with the sole objective of getting feedback for samples received from the factory before placing a minimum quantity order with your manufacturer, and definitely before sending a new product to the Amazon (or Walmart) warehouse.

I have been there. I was an Amazon Vendor and really enjoyed it. What a journey it is! It’s exciting to build a small empire, your own legacy, with your own brand and various products and creations that you have envisioned.

Continue reading Feedback Influencers for Walmart.com and Amazon Vendors

Updated: Turn Influencer Content into an Ad – Example

Some of you have asked me what I mean when I say that brands should consider taking the content an SMI* create for them and convert it into an ad.

Here is a clear example. PetFriendlyCandles (the vendor) is recycling a post by Chutney on Instagram, an SMI, and turning it into an ad:

Turn Influencer content into ad - example
Turn Influencer content into ad – example
Continue reading Updated: Turn Influencer Content into an Ad – Example

What’s the Biggest Flaw with Influencer Marketing and Tools?

That it’s success can’t be measured scientifically — yet.

If you do a web search for “tools” & “influencers” you’ll find thousands (if not millions) of tools.

Bing: 208m search results for influencer tools....
Bing: 208m search results for influencer tools….

Those tools are built by wonderful, sometimes idealistic people, all over the world. However, most of the tools are too general, somehow immature, and worse – inaccurate because they don’t calculate the real KPIs we need to evaluate SMI*… And the reason for that is that platforms such as Instagram, Twitter, TikTok, etc. cannot share the necessary data about their users without being blamed for violating user privacy.

The solution to assessing influencers is – therefore – a lot of manual investigation work, in addition (or instead of) using the tools.

Continue reading What’s the Biggest Flaw with Influencer Marketing and Tools?

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

Working with SMI* on social media cannot not be too transactional. Social media software and UX were simply not built for it. We cannot get around that basic fact. So instead, focus on getting leads and acquiring SMI followers.

Yes, it’s all about leads and acquiring SMI followers.

True, top software platform strategists and architects of platforms such as Instagram and Twitter are now trying to change that. They are trying to re-engineer their system flaws to promote and execute product buying, as if you’re interacting with a TV or eCommerce website. They are working on it.

Continue reading If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

Give the people what they want!

If you engage with your community, and listen to them, and give them what they want…. you’ll strengthen your community!

If you engage with your community, and listen to them, and give them what they want....  you'll strengthen your community!
An example for giving them what they want – your favorite pets food in this case.
Continue reading Give the people what they want!

Which Influencers NOT to Hire, no Matter What #VettingInfluencers

I compiled major rules for when NOT to hire an SMI*, no matter what. Some of those rules were written in blood, after some really bad, devastating experiences some members of the community had. So take these into account when engaging with SMI:

Continue reading Which Influencers NOT to Hire, no Matter What #VettingInfluencers

What Are All the Hats that Influencers Wear?

SMI (Social media influencer) wear many “hats.” Let’s have fun and compile a list of all the hats they wear. LMK if I forgot anything?

  1. Listener 🎩
  2. Communications specialist 🎩
  3. Visionary 🎩
  4. Digital strategist 🎩
  5. Digital consultant 🎩
  6. Screen writer 🎩
  7. Model 🎩
  8. Actor 🎩
  9. Dancer 🎩*
  10. Singer 🎩*
  11. Gaffer 🎩
  12. Set designer 🎩
  13. Makeup artist 🎩
  14. Sound designer 🎩
  15. Graphic designer 🎩
  16. Illustrator 🎩*
  17. Photographer 🎩
  18. Videographer 🎩
  19. Film director 🎩
  20. Film producer 🎩
  21. Editor 🎩
  22. Social media manager 🎩
  23. Community manager 🎩
  24. Coach 🎩
  25. Tech support 🎩
  26. Publisher 🎩
  27. Distributor 🎩
  28. Legal team 🎩
  29. Data analyst 🎩
  30. Union representative 🎩
  31. Marketer 🎩
  32. Salesman 🎩
  33. PR agent 🎩
  34. Influencer.
Continue reading What Are All the Hats that Influencers Wear?

Do you recommend that the Influencer include my website in her post or in the Bio?

In the bio if possible, because it’s clickable, while on post a link is static and hard to go from there to external place.

You may consider asking the Influencer to add your Instagram/Twitter/etc handle to the post, as well as tagging you, as this way their followers stay within the app but can follow you.