Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In past BSMP* series article I explained how you can optimize YOUR story-telling through your profile photos, extended name, update line, profile description, hashtags, CTA and URL. Today I will show you something new, related to SMI* on – yes – your profile.

*BSMP = branded social media profile, a term that was coined by… me.

*SMI = Social Media influencers. Source: Who is an influencer?

Continue reading Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

Updated: Turn Influencer Content into an Ad – Example

Some of you have asked me what I mean when I say that brands should consider taking the content an SMI* create for them and convert it into an ad.

*SMI = Social Media influencers. Source: Who is an influencer?

Here is a clear example. PetFriendlyCandles (the vendor) is recycling a post by Chutney on Instagram, an SMI, and turning it into an ad:

Turn Influencer content into ad - example
Turn Influencer content into ad – example

Because SMI spend hours a day, almost every day, with your community, they know what content to create. And they know what content will ignite a fire. They also know whether it is a certain color, certain lights, attitude, face expression, a sentence, a question, etc. that has impact. Finally, they know how to create dialog, generate awareness, draw attention. Social media influencers know how to stand out from 4 billion other social media accounts. Converting such a great content into an ad may make sense and will bring unexpected benefits.

Related:

  • sibylline_m's profile picture sibylline_m But what if the Sword chooses a Queen? ⚔️ Illustration for @Netflix's new show "@Cursed"
  • nicole | petite style & travel on Instagram: “Yes or no: Working from home is more fun from bed. 🛌 If you're WFH, what's your setup like? Office? Sofa? Bed? Kitchen counter? 👩🏼‍💻 [ad]…”
  • I don't know if these are 'authentic' or not, but they're adorable the way they're posing and I can't imagine the love they're showing isn't real.
  • Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book
  • Alexa N - Great #macroinfluencer!
  • Great mom micro-influencer!
  • Social media influencers find original ways to engage their audiences - an example.
  • Social media influencers find original ways to engage their audiences - an example.
  • Dear Mishu Micro-Influencer Services - Work Examples

https://www.dearmishudad.com/engage-your-engagers-influencer-first-command/

Why Are Influencers Great at Content?

Social Media Influencers (SMI) are known as great content creators. As people who spend hours and hours on social media, they learn what feels fresh, what are the new techniques, and how to stand out. They are also often creative people at heart. And they practice with their photography techniques, writing, and even use of emojis.

In addition, social media influencers are constantly testing to see what works and what doesn’t. They’ll test for time of day and day of week. They’ll test for length of caption. And they’ll test posts with words and posts that are only photos, photos taken indoors an photos taken outdoors. They’ll also test a few hashtags or many hashtags (and which ones). Really, whatever is possible to test, SMI will do it.

When you combine natural creativity, a laser focus on results, and hours of exposure to a site, influencers bring something special to a brand. What they bring is hard to duplicate in-house from a marketing team that engages with social media as only one part of their jobs.

Branding Your #SocialMedia Profile Series #6: Your Update Line

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

So far I explained how to find unique ways to accomplish YOUR** branding through underutilized areas of your social media profile: via story-telling through your profile photos, extended name, profile description, hashtags, the use of SMI (Social Media influencers), and even a URL in the profile. Today I will explain how to do so via what I call the “update line.”

1. Update Line?

When I say “update line” I refer to a line – you know – a sentence – where you update your audience with something that is relevant, timely, and now. For example, if you are building a community around iPhone X120 model, then use an update such as “I will release my new space shuttelite USB for X120 review on Dec 1st” or if you own a coffee shop that is trying build excitement for a new plum-based latte, announce it using the update line when it’s ready: ✨💜 The Plum Latte is here! 💜✨

Here are some more examples:

"Our CEO is on Helium Podcast tomorrow"
✨💜 The Sugarplum Macchiato is here! 💜✨
"Planning a wedding with 💍 @kennycallis"
⬇️WE SAID WHAT WE SAID⬇️
Ready to send your Unique Santa Gift? 🐶🎁

Got the picture?

PS/Do this only as long as it’s “YOU”**

Continue reading Branding Your #SocialMedia Profile Series #6: Your Update Line

How many posts should I hire an influencer to create for me?

At least 2 if not 3 posts per year because… like all marketing, Influencer Marketing is not a switch you flip on or off when it suits. If an influencer has nothing to say about your brand 364 days a year and then suddenly starts singing your praises… would you trust that? It’s best to find ways to work with an influencer year-round to support your branding and have them post frequently on your behalf (all that should be included in the contract).

Bonus:

Which Influencers NOT to Hire, no Matter What (and The Power of ♥)
Which Influencers NOT to Hire, no Matter What (and The Power of ♥)

I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract

https://www.dearmishudad.com/engage-your-engagers-influencer-first-command/

Branding Your #SocialMedia Profile Series #8: Doing your profile the wrong way

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

So far we have proposed ideas for leveraging YOUR** unique branding using underutilized real estate on your social media profile: your profile photos, extended name, profile description, hashtags, update line, the use of SMI (Social Media influencers), and even a URL in the profile. Now it’s time for me to show you how NOT to do it right…

1. Merchants – Two in the Wrong

Let me show you two examples of doing BSMP* the wrong way, this time from the merchant retail industry. I’m talking about The Vitamin Shoppe and its (somehow) competitor Walgreens.

*BSMP = branded social media profile, a term that was coined by… me.

The Vitamin Shoppe - an example of doing BSMP (i.e. branded social media profile) the wrong way...
The Vitamin Shoppe – an example of doing BSMP (i.e. branded social media profile) the wrong way…


Continue reading Branding Your #SocialMedia Profile Series #8: Doing your profile the wrong way

How much should I pay an Instagram Influencer with 476k followers and a 3% engagement rate?

3% is a REALLY good engagement rate for a large account. But payment also depends on what amazing content they’ll create for you and whether you can re-use it. Also, is that your target audience?

Related:

Continue reading How much should I pay an Instagram Influencer with 476k followers and a 3% engagement rate?

Branding Your #SocialMedia Profile Series #4: Your BSMP URL

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In the last BSMP* series article I explained how you can do YOUR** story-telling through your profile photos, extended name, update line, and profile description. Today I will show you another creative, original, under-utilized and fun way to tell your story: your BSMP URL!

BSMP URL is here.
BSMP URL is here.

*BSMP = branded social media profile, a term that was coined by… me.

1 – Traditional BSMP URL

First, see how your BSMP URL looks in a “traditional” way:

Continue reading Branding Your #SocialMedia Profile Series #4: Your BSMP URL

How to optimize your “Branded Social Media Profile” area

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

By Dear Mishu’s Dad, Guest Writer

american-influencer-council-optimizing-bios-dear-mishus-dad-guest-blog

We have all been there before many times – our Twitter or Instagram or LinkedIn account doesn’t bring the results we want, and not enough engagement on our posts. “How come?!,” we ask ourselves again and again. Sometimes, some of us – we give up. For those of you who don’t want to give up quite yet, consider this under-used, free approach: optimizing your branded social media profile (BSMP) area. In other words, your bio area!

Continue reading How to optimize your “Branded Social Media Profile” area

A hack to brand how to bring IGC (Influencer Generated Content)

Here is a good example (see above) of how a brand brings a lot of Nano/MicroInfluencer-generated content (also called IGC) to its social media assets.

Here is a good example of how a brand brings a lot of Nano/MicroInfluencer-generated IGC content to its social media assets.
Here is a good example of how a brand brings a lot of Nano/MicroInfluencer-generated IGC content to its social media assets.

Related: What is “IGC”?

How to Brand Your Social Media Profile in 6 Ways with Storytelling Hashtags – Branding Your #SocialMedia Profile Series #5

This article on using Story-telling Hashtags is the fourth in our Branded Social Media Profile series.

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In the last article in the BSMP* series I explained how you can share YOUR** story: story-telling through profile photos, extended name, profile description, URL, and URL. So, today I will share with you a minimalist, yet clear, and effective way to tell your story: your BSMP story-telling hashtags.

*BSMP = branded social media profile, a term that was coined by… me.

See below and have a look at these examples, because they demonstrate that it’s very possible to tell your** story, via … one hashtag:

#WholeLottaChoppasRemix
#killerhappyhour
#BLMme
#DoGreatThings
#Leifestylebyluxxu
Continue reading How to Brand Your Social Media Profile in 6 Ways with Storytelling Hashtags – Branding Your #SocialMedia Profile Series #5