Branding Your #SocialMedia Profile Series #6: Your Update Line

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

So far I explained how to find unique ways to accomplish YOUR** branding through underutilized areas of your social media profile: via story-telling through your profile photos, extended name, profile description, hashtags, the use of SMI (Social Media influencers), and even a URL in the profile. Today I will explain how to do so via what I call the “update line.”

1. Update Line?

When I say “update line” I refer to a line – you know – a sentence – where you update your audience with something that is relevant, timely, and now. For example, if you are building a community around iPhone X120 model, then use an update such as “I will release my new space shuttelite USB for X120 review on Dec 1st” or if you own a coffee shop that is trying build excitement for a new plum-based latte, announce it using the update line when it’s ready: ✨💜 The Plum Latte is here! 💜✨

Here are some more examples:

"Our CEO is on Helium Podcast tomorrow"
✨💜 The Sugarplum Macchiato is here! 💜✨
"Planning a wedding with 💍 @kennycallis"
⬇️WE SAID WHAT WE SAID⬇️
Ready to send your Unique Santa Gift? 🐶🎁

Got the picture?

PS/Do this only as long as it’s “YOU”**

Continue reading Branding Your #SocialMedia Profile Series #6: Your Update Line

How many posts should I hire an influencer to create for me?

At least 2 if not 3 posts per year because… like all marketing, Influencer Marketing is not a switch you flip on or off when it suits. If an influencer has nothing to say about your brand 364 days a year and then suddenly starts singing your praises… would you trust that? It’s best to find ways to work with an influencer year-round to support your branding and have them post frequently on your behalf (all that should be included in the contract).

Bonus:

Which Influencers NOT to Hire, no Matter What (and The Power of ♥)
Which Influencers NOT to Hire, no Matter What (and The Power of ♥)

I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract

Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11
Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11

Branding Your #SocialMedia Profile Series #8: Doing your profile the wrong way

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

So far we have proposed ideas for leveraging YOUR** unique branding using underutilized real estate on your social media profile: your profile photos, extended name, profile description, hashtags, update line, the use of SMI (Social Media influencers), and even a URL in the profile. Now it’s time for me to show you how NOT to do it right…

1. Merchants – Two in the Wrong

Let me show you two examples of doing BSMP* the wrong way, this time from the merchant retail industry. I’m talking about The Vitamin Shoppe and its (somehow) competitor Walgreens.

*BSMP = branded social media profile, a term that was coined by… me.

The Vitamin Shoppe - an example of doing BSMP (i.e. branded social media profile) the wrong way...
The Vitamin Shoppe – an example of doing BSMP (i.e. branded social media profile) the wrong way…


Continue reading Branding Your #SocialMedia Profile Series #8: Doing your profile the wrong way

How much should I pay an Instagram Influencer with 476k followers and a 3% engagement rate?

3% is a REALLY good engagement rate for a large account. But payment also depends on what amazing content they’ll create for you and whether you can re-use it. Also, is that your target audience?

Related:

Continue reading How much should I pay an Instagram Influencer with 476k followers and a 3% engagement rate?

Branding Your #SocialMedia Profile Series #4: Your BSMP URL

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In the last BSMP* series article I explained how you can do YOUR** story-telling through your profile photos, extended name, update line, and profile description. Today I will show you another creative, original, under-utilized and fun way to tell your story: your BSMP URL!

BSMP URL is here.
BSMP URL is here.

*BSMP = branded social media profile, a term that was coined by… me.

1 – Traditional BSMP URL

First, see how your BSMP URL looks in a “traditional” way:

Continue reading Branding Your #SocialMedia Profile Series #4: Your BSMP URL

How to optimize your “Branded Social Media Profile” area

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

By Dear Mishu’s Dad, Guest Writer

american-influencer-council-optimizing-bios-dear-mishus-dad-guest-blog

We have all been there before many times – our Twitter or Instagram or LinkedIn account doesn’t bring the results we want, and not enough engagement on our posts. “How come?!,” we ask ourselves again and again. Sometimes, some of us – we give up. For those of you who don’t want to give up quite yet, consider this under-used, free approach: optimizing your branded social media profile (BSMP) area. In other words, your bio area!

Continue reading How to optimize your “Branded Social Media Profile” area

A hack to brand how to bring IGC (Influencer Generated Content)

Here is a good example (see above) of how a brand brings a lot of Nano/MicroInfluencer-generated content (also called IGC) to its social media assets.

Here is a good example of how a brand brings a lot of Nano/MicroInfluencer-generated IGC content to its social media assets.
Here is a good example of how a brand brings a lot of Nano/MicroInfluencer-generated IGC content to its social media assets.

Related: What is “IGC”?

How to Brand Your Social Media Profile in 6 Ways with Storytelling Hashtags – Branding Your #SocialMedia Profile Series #5

This article on using Story-telling Hashtags is the fourth in our Branded Social Media Profile series.

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In the last article in the BSMP* series I explained how you can share YOUR** story: story-telling through profile photos, extended name, profile description, URL, and URL. So, today I will share with you a minimalist, yet clear, and effective way to tell your story: your BSMP story-telling hashtags.

*BSMP = branded social media profile, a term that was coined by… me.

See below and have a look at these examples, because they demonstrate that it’s very possible to tell your** story, via … one hashtag:

#WholeLottaChoppasRemix
#killerhappyhour
#BLMme
#DoGreatThings
#Leifestylebyluxxu
Continue reading How to Brand Your Social Media Profile in 6 Ways with Storytelling Hashtags – Branding Your #SocialMedia Profile Series #5

Attitude is often what is expected from you if you are known to…have an attitude. #Branding

Attitude is often what is expected from you** if you are known to…have an attitude. As long as it’s you**, test it and see if your followers connect with you over that kind of approach. If so, it’s here to stay!

What Do We Mean by YOU**

**YOU= Since it’s your name, it has to be…you. What I mean is that – yes, you can add attitude, special characters, emojis, a unique photo, wording, crazy URL, whatever, as long as it comes from you, and as long as it reflects your brand, who you are, and where you want to be. You should revisit this constantly, persistently, and methodically. If you need 1:1 personalized consulting on how to do this and what makes sense for your brand, you can sign up now.

Related:

  • Here are some things I’ve seen influencers do to pay their bills. Source: https://www.dearmishudad.com/how-influencers-make-lots-money/
  • MR Beast is launching a resturant chain via ghost kitchens, AND his App is #1 on AppStore...
  • RapidSongs makes audio and video edits on TikTok for a living
  • Influencer selling her book via instagram bio - an example
  • Dan Frommer - $20/mo paid newsletter membership for marketing execs, investors, and tech news junkies
  • Dixie (left) and Charli D'Amelio are two of TikTok's biggest stars—with nearly a collective 130 million followers—and have now launched a podcast, "2 Chix." (Photo by Getty Images/Getty Images for EIF & XQ) Getty Images for EIF & XQ
  • Idea to make a living as a social media influencer: get sponsors that are related to what you do.
  • of Saski
  • Influencers can make money from follower donations
  • Jiffpom - a dog influencer - find me at Walmart
  • Twitch already has a tipping and subscribing feature
  • Huda Beauty is by Huda Kattan, an influencer
  • Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11

Should I coin a new business term? #StoryTelling

When you tell a story (preferable your own) you should be precise, accurate, and original. So… YES, you should coin new terms through your story telling, and if yours is a clever one that gets attention, it can be good for branding too. For example, I coined the term SMI, for “social media influencers” because:
b. “Influencer” is not always accurate, and I never liked that term
a. I focus on #socialmedia

And you, what term will YOU coin?

PS/I also coined the term BSMP (Branded Social Media Profile)

Continue reading Should I coin a new business term? #StoryTelling