Brands: DM is the new ‘phone number’ for social media!

Brands: So we know by now that not having a presence on social media is like you… do not exist, since that’s where your audience is. Your social media account is your business card, your face, your talking point, your front-line, your border, your mom and pop, your puppy too.

Once you choose the right social media platform for the audience you want to reach, and you activate it, it’s…YOU. Make sure that from then on it reflects … YOU indeed.

Your communication with your audience should now be via social media. And so – for example – if someone sends you a DM instead of calling your phone, it means that they want a response via DM (= direct messages) and they most definitely do not want to call you. So make sure you address that.

Brand, create Instagram account only if you can handle it.
Brands: create an Instagram account only if you can handle it – use direct messaging as your new phone.

Or alternatively:

Continue reading Brands: DM is the new ‘phone number’ for social media!

Vet customers first. Never get in bed with bad people. #InfluencerMarketing

https://youtu.be/VlUZcGTPGcI
Vet first…

That’s right, if you’re a brand, choose your SMI* candidate carefully (e.g. evaluate their engagement in their post comments, their language, and make sure to answer questions such as of use whether they will they sign a clear contract with milestones, whether they will influence or just bring a large audience of uninterested people, etc. In short, vet them just like you’re supposed to do with any other partner.

If you’re an SMI, choose the brand you want to work with carefully (e.g. is their value aligned with yours, are they respectful to your community, do other SMI enjoy partnering with them, will they pay you on time, etc.).

Continue reading Vet customers first. Never get in bed with bad people. #InfluencerMarketing

How do you go about asking a brand to pay you when you’re the one reaching out first? Is this even a thing? #InfluencerTips

I do understand you, it’s tough to wear so many 🎩 – you need to be the content strategist, set designer, makeup artist, graphic design, editor, social media manager, community manager, tech support, brand coach… – every day – and yet we also need also to be full-time marketers, to hunt brands deals, it’s not easy!

My experience says: Pitch to brands once a week (not on Mondays!). TEST a few approaches to sending DMs to brands, and see which one converts best.

Continue reading How do you go about asking a brand to pay you when you’re the one reaching out first? Is this even a thing? #InfluencerTips

What Are All the Hats that Influencers Wear?

SMI (Social media influencer) wear many “hats.” Let’s have fun and compile a list of all the hats they wear. LMK if I forgot anything?

  1. Listener 🎩
  2. Communications specialist 🎩
  3. Visionary 🎩
  4. Digital strategist 🎩
  5. Digital consultant 🎩
  6. Screen writer 🎩
  7. Model 🎩
  8. Actor 🎩
  9. Dancer 🎩*
  10. Singer 🎩*
  11. Gaffer 🎩
  12. Set designer 🎩
  13. Makeup artist 🎩
  14. Sound designer 🎩
  15. Graphic designer 🎩
  16. Illustrator 🎩*
  17. Photographer 🎩
  18. Videographer 🎩
  19. Film director 🎩
  20. Film producer 🎩
  21. Editor 🎩
  22. Social media manager 🎩
  23. Community manager 🎩
  24. Coach 🎩
  25. Tech support 🎩
  26. Publisher 🎩
  27. Distributor 🎩
  28. Legal team 🎩
  29. Data analyst 🎩
  30. Union representative 🎩
  31. Marketer 🎩
  32. Salesman 🎩
  33. PR agent 🎩
  34. Influencer.
Continue reading What Are All the Hats that Influencers Wear?

How to Land Brand Deals as a Social Media Influencer #InfluencerTips

Td;Tr: The key is to work on preparing your account every day to get brand deals, and when you DO get the deal, perform successfully.

Ask SMI (social media influencers) what’s at the top of their “dream-list” and they will all answer same thing: how to become a paid influencer and land brand deals on Instagram (and other social media platforms) & sponsorship.

What are those paid brands deals anyhow? You may have seen them on Instagram, LinkedIn, etc, with the label “paid partnership” or “Sponsored” or “Ads.” These are one of the principle ways SMI can make money. Here are some examples:

  • Paid partnership / brand deals - example
  • Brand deals are doable, and here are the steps to achieve that:
  • Paid partnership / brand deals - example
  • Paid partnership / brand deals - example
  • Gamer brand deal example
  • Paid partnership / brand deals - example
Continue reading How to Land Brand Deals as a Social Media Influencer #InfluencerTips

How hard is it to become an influencer on Instagram? #InfluencerTips

I must tell you the truth – it’s very hard – it can be very demanding and require many many hours of work (not only writing and publishing but communicating with hundreds if not thousand of people and…pets), every day, 6 days a week…

BUT, if you write about something you are CRAZY about, you may enjoy that profession. Good luck!

Continue reading How hard is it to become an influencer on Instagram? #InfluencerTips

My Dec 20 Guest Post to Carusale of North Carolina: There are four types of brands that do business with Influencers, and they are all adorable!

I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract

Should I work hard to become best friends with influencers?

NO. Don’t. Just HIRE the ones that are best for you. Build professional relationships, not friendships

Ad Agencies Representing Micro-Influencers? This unlikely match is made in heaven (and so win-win-win)!

For ad agencies to stay relevant, and for the sake of a super interesting new economy, they’ll need to start working with #MicroInfluencers”

Let’s talk sincerely about the dire state of the advertising world these days:

Continue reading Ad Agencies Representing Micro-Influencers? This unlikely match is made in heaven (and so win-win-win)!

Influencer Agreement: Don’t forget to indicate whether the brand can reuse the content the Influencer has created, or not.

When you’re signing a contract between a brand and an influencer, don’t forget to indicate whether the brand can reuse the content the Influencer has created, or not.

Related:

If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee – not only your website but storefront, catalogs, posters, conferences, TV ads...    And so, if you want to go that route – investigate content that the Influencer posted on other places besides their social.
If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee – not only your website but storefront, catalogs, posters, conferences, TV ads…    And so, if you want to go that route – investigate content that the Influencer posted on other places besides their social.

Related:

Signing a Brand-Influencer Agreement as Part of Your Influencer Marketing Strategy