Branding Your #SocialMedia Profile No. 7: Elina Svitolina BSMP

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

Today we will examine the insta and Tiktok bios (also called BSMP”) of a tennis star and SMI (=Social Media Influencer) – Elina Svitolina. Now let’s pretend I’m addressing Elina directly:

*BSMP = branded social media profile, a term that was coined by… me.

Your BSMP Bio Photo

Analyzing Elina Svitolina social media bio
Analyzing Elina Svitolina social media bio

The bio photo above is very artistic with – take a look at the line on the right-side of your hair – playing with shades and light. Yet most important is that you have achieved a target you probably set for yourself to be: a future mega celeb.

July 1st Update: Elina changed her photo: Before Vs After Elina’s insta bio photo change

However, I personally don’t liked either of the photos. There is no tennis racquet (or courts) so you look like just another model and have lost your uniqueness and advantage.

Ok, let’s carry on:

Your BSMP Extended Name

You did not extend your name. This is – of course – just an option but you should try and see if your audience likes it. I would extend your name a bit, for example “Elina Svitolina – Tennis Model.”

More extended name examples can be found here: https://www.dearmishudad.com/your-extended-name-social-media-profile/:

Renna D - Social Fund Knight
🚴🏼‍♀️ riding for @marchisio_bici
Johan Lee - Content Creator
Anna OBrien, confidence queen
Dr. Ai #ClassroomWithoutWalls
Mr. Anny - #USA Forever
Mirrorsoft -  #DoGreatThings

Your BSMP One Sentence Wordings

• Be You – Do You ⚜️

Elina on Insta

“• Be You – Do You ⚜️” is so wonderful!! In addition, it turns the message to “US” — now it is WE who are the heroes of your social account, Elina, which is great! At the ame time, my suggestion is for you to create a dialogue about that with your followers — that will bring the love level through the roof!

And let’s compare that to your TikTok bio message:

Tennis pro – sometimes. Tiktoker – always. Go on, scroll – have a laugh.

Elina – on Tiktok

That’s a very different message, which might have been relevant in the early days of TikTok when it was goofy, but it’s not like that anymore, so you may like to adjust to the same message as on your Insta.

Related:
How Can I Increase My Engagement on Instagram? #CTA
Give the people what they want!
“Engage Your Engagers” – Influencer’s First Commandment?

Your BSMP Hashtags

Hashtags bring clickability, likebility, user-generated content, etc. There is space to add a hashtag or two to your BSMP. The hashtag can be something that is related to your tennis career, your life moto, your location, your tennis event, or even a hashtag that is a part of your current campaigns for Nike, Wilson tennis, etc.

WrongRight
#LifeStyle#Leifestylebyluxxu
#EveningEvents#killerhappyhour
#Football#ManchesterUnited ***
BSMP hashtags: the Right Way Vs Wrong Way… Source: https://www.dearmishudad.com/brand-profile-storytelling-hashtags/

Your BSMP Update Line

Update line is missing and that’s a waste of a free real-estate. For example you could have written:

throwing a street party in Barcelona next month, stay tuned

or

USA Open, here I come.

That will bring your audience closer to you, I’m sure!

Here are some more examples of good update lines (source: https://www.dearmishudad.com/branding-profile-update-line/):

Our CEO is on Helium Podcast tomorrow
✨💜 The Sugarplum Macchiato is here! 💜✨
Planning a wedding with 💍 @kennycallis
⬇️WE SAID WHAT WE SAID⬇️
Ready to send your Unique Santa Gift? 🐶🎁

Your BSMP URL

You chose to enter your TikTok URL instead of a traditional website. That is 100% fine, after all we don’t expect everyone to maintain an old school website anymore. Most Instagram users have a TikTok account anyhow, so that’s a good fit.

Related:
Branding Your #SocialMedia Profile Series #4: Your BSMP URL
If I Don’t Have a Website, Can I Still Be an Influencer?

Your BSMP Emojis

There is an”ace” emoji in your message, and a “deal making” emoji near your sponsors. Winner!

Call-to-action

Your CTA is listing the social media accounts of the companies you are doing campaigns for. Ok, that can work. Why don’t you try to measure the impact?

Or you could have considered (=tested) adding something more like:

🎯 DM Nike my last score, to get $1,000 price!

Back to your TikTok: your photo, wording and yes – CTA – is totally different there. Are you sure this inconsistency is good for your brand?

Related:
21 kick-*ss CTAs* for your branded social media profile
Call-To-Action: Tell Your Audience Why

Engagement rate

Your engagement rate is 4.9%, which is amazing for someone with your number of followers!! That’s the good news. The bad news is that most of it comes from “Likes.” 388 comments per post for a macro-influencer like you is not enough. To overcome that, find a way to create much more “dialogy” posts that people will comment on. It shouldn’t be that hard for you!

Related:
How much should I pay an Instagram Influencer with 476k followers and a 3% engagement rate?
Social Media Engagement – Ideas that Convert!
Is it Important to Hire an Engaged SMI (Social Media Influencer)?

Good luck (I love the tennis sport!)!!

Bonus:

Suggested Influencer KPIs - DearMishuDad  Source (updated often): https://www.dearmishudad.com/kpi
Suggested Influencer KPIs – DearMishuDad Source (updated often): https://www.dearmishudad.com/kpi
Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
Your BSMP URL
Elina Svitolina BSMP
Your BSMP Social Media Influencer
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to  Transform Your Social Media Branded Profile to a Sales Funnel Machine,  by Dear Mishu’s Dad”)! 

Coming soon:
  Your BSMP Emojis
  Your BSMP Location
 

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.
Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
Your BSMP URL
Elina Svitolina BSMP
Your BSMP Social Media Influencer
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to  Transform Your Social Media Branded Profile to a Sales Funnel Machine,  by Dear Mishu’s Dad”)! 

Coming soon:
  Your BSMP Emojis
  Your BSMP Location
 

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.

Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags

Your BSMP Update Line
Your BSMP URL
Elina Svitolina BSMP
Your BSMP Social Media Influencer
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine, by Dear Mishu’s Dad”)!

Coming soon:

Your BSMP Emojis
Your BSMP Location


Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.

Brands: DM is the new ‘phone number’ for social media!

Brands: So we know by now that not having a presence on social media is like you… do not exist, since that’s where your audience is. Your social media account is your business card, your face, your talking point, your front-line, your border, your mom and pop, your puppy too.

Once you choose the right social media platform for the audience you want to reach, and you activate it, it’s…YOU. Make sure that from then on it reflects … YOU indeed.

Your communication with your audience should now be via social media. And so – for example – if someone sends you a DM instead of calling your phone, it means that they want a response via DM (= direct messages) and they most definitely do not want to call you. So make sure you address that.

Brand, create Instagram account only if you can handle it.
Brands: create an Instagram account only if you can handle it – use direct messaging as your new phone.

Or alternatively:

Continue reading Brands: DM is the new ‘phone number’ for social media!

Vet customers first. Never get in bed with bad people. #InfluencerMarketing

https://youtu.be/VlUZcGTPGcI
Vet first…

That’s right, if you’re a brand, choose your SMI* candidate carefully (e.g. evaluate their engagement in their post comments, their language, and make sure to answer questions such as of use whether they will they sign a clear contract with milestones, whether they will influence or just bring a large audience of uninterested people, etc. In short, vet them just like you’re supposed to do with any other partner.

If you’re an SMI, choose the brand you want to work with carefully (e.g. is their value aligned with yours, are they respectful to your community, do other SMI enjoy partnering with them, will they pay you on time, etc.).

Continue reading Vet customers first. Never get in bed with bad people. #InfluencerMarketing

How do you go about asking a brand to pay you when you’re the one reaching out first? Is this even a thing? #InfluencerTips

I do understand you, it’s tough to wear so many 🎩 – you need to be the content strategist, set designer, makeup artist, graphic design, editor, social media manager, community manager, tech support, brand coach… – every day – and yet we also need also to be full-time marketers, to hunt brands deals, it’s not easy!

My experience says: Pitch to brands once a week (not on Mondays!). TEST a few approaches to sending DMs to brands, and see which one converts best.

Continue reading How do you go about asking a brand to pay you when you’re the one reaching out first? Is this even a thing? #InfluencerTips

What Are All the Hats that Influencers Wear?

SMI (Social media influencer) wear many “hats.” Let’s have fun and compile a list of all the hats they wear. LMK if I forgot anything?

  1. Listener 🎩
  2. Communications specialist 🎩
  3. Visionary 🎩
  4. Digital strategist 🎩
  5. Digital consultant 🎩
  6. Screen writer 🎩
  7. Model 🎩
  8. Actor 🎩
  9. Dancer 🎩*
  10. Singer 🎩*
  11. Gaffer 🎩
  12. Set designer 🎩
  13. Makeup artist 🎩
  14. Sound designer 🎩
  15. Graphic designer 🎩
  16. Illustrator 🎩*
  17. Photographer 🎩
  18. Videographer 🎩
  19. Film director 🎩
  20. Film producer 🎩
  21. Editor 🎩
  22. Social media manager 🎩
  23. Community manager 🎩
  24. Coach 🎩
  25. Tech support 🎩
  26. Publisher 🎩
  27. Distributor 🎩
  28. Legal team 🎩
  29. Data analyst 🎩
  30. Union representative 🎩
  31. Marketer 🎩
  32. Salesman 🎩
  33. PR agent 🎩
  34. Influencer.
Continue reading What Are All the Hats that Influencers Wear?

How to Land Brand Deals as a Social Media Influencer #InfluencerTips

Td;Tr: The key is to work on preparing your account every day to get brand deals, and when you DO get the deal, perform successfully.

Ask SMI (social media influencers) what’s at the top of their “dream-list” and they will all answer same thing: how to become a paid influencer and land brand deals on Instagram (and other social media platforms) & sponsorship.

What are those paid brands deals anyhow? You may have seen them on Instagram, LinkedIn, etc, with the label “paid partnership” or “Sponsored” or “Ads.” These are one of the principle ways SMI can make money. Here are some examples:

  • Paid partnership / brand deals - example
  • Brand deals are doable, and here are the steps to achieve that:
  • Paid partnership / brand deals - example
  • Paid partnership / brand deals - example
  • Gamer brand deal example
  • Paid partnership / brand deals - example
Continue reading How to Land Brand Deals as a Social Media Influencer #InfluencerTips

How hard is it to become an influencer on Instagram? #InfluencerTips

I must tell you the truth – it’s very hard – it can be very demanding and require many many hours of work (not only writing and publishing but communicating with hundreds if not thousand of people and…pets), every day, 6 days a week…

BUT, if you write about something you are CRAZY about, you may enjoy that profession. Good luck!

Continue reading How hard is it to become an influencer on Instagram? #InfluencerTips

My Dec 20 Guest Post to Carusale of North Carolina: There are four types of brands that do business with Influencers, and they are all adorable!

I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract

Should I work hard to become best friends with influencers?

NO. Don’t. Just HIRE the ones that are best for you. Build professional relationships, not friendships

Ad Agencies Representing Micro-Influencers? This unlikely match is made in heaven (and so win-win-win)!

For ad agencies to stay relevant, and for the sake of a super interesting new economy, they’ll need to start working with #MicroInfluencers”

Let’s talk sincerely about the dire state of the advertising world these days:

Continue reading Ad Agencies Representing Micro-Influencers? This unlikely match is made in heaven (and so win-win-win)!