Brands: So we know by now that not having a presence on social media is like you… do not exist, since that’s where your audience is. Your social media account is your business card, your face, your talking point, your front-line, your border, your mom and pop, your puppy too.
Once you choose the right social media platform for the audience you want to reach, and you activate it, it’s…YOU. Make sure that from then on it reflects … YOU indeed.
Your communication with your audience should now be via social media. And so – for example – if someone sends you a DM instead of calling your phone, it means that they want a response via DM (= direct messages) and they most definitely do not want to call you. So make sure you address that.
That’s right, if you’re a brand, choose your SMI* candidate carefully (e.g. evaluate their engagement in their post comments, their language, and make sure to answer questions such as of use whether they will they sign a clear contract with milestones, whether they will influence or just bring a large audience of uninterested people, etc. In short, vet them just like you’re supposed to do with any other partner.
If you’re an SMI, choose the brand you want to work with carefully (e.g. is their value aligned with yours, are they respectful to your community, do other SMI enjoy partnering with them, will they pay you on time, etc.).
I do understand you, it’s tough to wear so many 🎩 – you need to be the content strategist, set designer, makeup artist, graphic design, editor, social media manager, community manager, tech support, brand coach… – every day – and yet we also need also to be full-time marketers, to hunt brands deals, it’s not easy!
My experience says: Pitch to brands once a week (not on Mondays!). TEST a few approaches to sending DMs to brands, and see which one converts best.
Td;Tr: The key is to work on preparing your account every day to get brand deals, and when you DO get the deal, perform successfully.
Ask SMI (social media influencers) what’s at the top of their “dream-list” and they will all answer same thing: how to become a paid influencer and land brand deals on Instagram (and other social media platforms) & sponsorship.
What are those paid brands deals anyhow? You may have seen them on Instagram, LinkedIn, etc, with the label “paid partnership” or “Sponsored” or “Ads.” These are one of the principle ways SMI can make money. Here are some examples:
I must tell you the truth – it’s very hard – it can be very demanding and require many many hours of work (not only writing and publishing but communicating with hundreds if not thousand of people and…pets), every day, 6 days a week…