We – the SMI (social-media influencer) teachers – I admit – were wrong. It is not true that the mega-influencers lost their influence. It is not true that micro-influencers took over. Or it’s not the whole story at least. Let me explain:
No, the website you list on your bio doesn’t need to be yours! You can enter your Amazon affiliate (or store) page, your linktr.ee (eg linktr.ee/dopecandi), your YouTube/Tiktok URL, GoodRead, or even your IMDB page (eg imdb.me/christicawley).
And btw do you know that you can also enter a website address (such as a website of an org you support, such as RedCross), in two places on your Instagram bio, see the example below:
Working with SMI* on social media cannot be too transactional. Social media software and UX were simply not built for it, and we cannot get around that basic fact. So instead, focus on getting leads and acquiring SMI followers.
Yes, it’s all about leads and acquiring SMI followers.
True, top software platform strategists and architects of platforms such as Instagram and Twitter are now trying to change that – they are trying to re-engineer their system flows to promote and execute product buying, as if you’re interacting with a TV or eCommerce website. They are working on it.
So you’ve found your Pinterest audience, you’ve built high quality Pinterest boards (such as my influencer boards 😊?), you’ve often added content to those awesome boards (rich pins too, whatever it takes), and as for regular pins – you’ve made sure they are very thoughtful, resonate with your audience, are visual, and vertical in a perfect way — just perfect for your audience. Your Pinterest audience grew, and they re-pinned, and they saved, some of them even commented, and you even got Google traffic.
And yet your business still makes no money 💁🏽!!.
Perhaps this is the time for you to look into adding Instagram to your business assets, and get some money from brand deals, so you can bring more bread from your side hustle? Many do that, many even make a living (and some even get very wealthy) from doing brand deals on Instagram.
By now we know – social media algorithms change often and by doing so the platforms make us confused, baffled, and worried about our social media success.
However, there is something we can always double down on, and will never change – our Instagram/Tiktok/etc. posts will always be more likely to be shown on followers’ feeds (and in search) if they generate comments and engagement. Now you might not have great engagement, and you might already be doing great and wondering “how can I maintain my high engagement?”– either way, read on — this article is for you!
Bringing engagement is a science in and of itself though. By popular demand, I’m going to share some tried and true ideas and methods to bring social media engagement.
During March 2020 I spoke with over a dozen representatives of brands that sell products for dogs, selected from those that registered for a booth at the recent Global Pet Expo show. My goal was to get a sense of how they feel about SMI (social media influencers). I learned some interesting things!
TL;DR. Instagram and Facebook, unpaid Ambassadors micro-Influencers, no KPIs, giveaway, contests and feedback giving wins.
Because Influencer Marketing leads to Word-of-Mouth marketing, which is the holy grail for any marketer.
Also, some influencers create such amazing original content that brands value influencers as suppliers of creative that can be re-used not only on social media but on their websites, storefronts, ads, etc.