Signing a Contract with a Social Media Influencer as Part of Your Marketing Strategy

You’ve got to be very strategic and plan well when it comes to influencer marketing, so all moving parts, as well as objectives, will work. Drafting a well-written and updated influencer contract or SMI* contract) is a great tool to achieve exactly that.

Why Should You Sign an Influencer Contract?

The prime reason for signing a Brand-Influencer Contract is not to eliminate suspicion between potential partners. Rather, the goal is to make everything (or at least as much as possible) CLEAR between the brand and the SMI.

The contract will also help you with influencer campaign planning and execution. Most steps and moves for the campaign should be included. Using a contract template, all you need to do is to associate people and dates to the various action items and goals.

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Is there any difference between a blogger & an Influencer?

A blogger writes a blog, usually on a website. Bloggers can be Influencers if they… influence! Influencers can be non-bloggers. For example, someone who works on Instagram only and doesn’t have a website.

https://www.dearmishudad.com/engage-your-engagers-influencer-first-command/

Does the Website on my Insta Bio Need to Be Mine?

No, the website you list on your bio doesn’t need to be yours! You can enter your Amazon affiliate (or store) page, your linktr.ee (eg linktr.ee/dopecandi), your YouTube/Tiktok URL, GoodRead, or even your IMDB page (eg imdb.me/christicawley).

Bio - IMDB instead of a "website"
Bio – IMDB instead of a “website”

And btw do you know that you can also enter a website address (such as a website of an org you support, such as RedCross), in two places on your Instagram bio, see the example below:

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Turn your Pinterest success into Instagram brand deals

So you’ve found your Pinterest audience, you’ve built high quality Pinterest boards (such as my influencer boards 😊?), you’ve often added content to those awesome boards (rich pins too, whatever it takes), and as for regular pins – you’ve made sure they are very thoughtful, resonate with your audience, are visual, and vertical in a perfect way — just perfect for your audience. Your Pinterest audience grew, and they re-pinned, and they saved, some of them even commented, and you even got Google traffic.

And yet your business still makes no money 💁🏽!!.

Perhaps this is the time for you to look into adding Instagram to your business assets, and get some money from brand deals, so you can bring more bread from your side hustle? Many do that, many even make a living (and some even get very wealthy) from doing brand deals on Instagram.

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How can I do to outreach pet bloggers?

First, you should note that pet bloggers are not SMI* (at least not all of them). But working with pet bloggers and pet SMI can be a great idea because animals are cute, non-political, and non-judgmental.

If you are looking for a pet blogger only, then do a Google search – something like: “greyhound pet blogger” and “dog blog” or “cat blog” …. and see which bloggers come up on top. Do the same research on AdWords.

But really the best method is to ask your customers which bloggers they like the most!

Then ask each blogger (via email) if they do sponsorship, what is their fee, and why.

If you are looking for pet SMI on Instagram or Twitter or Facebook, then follow my tips for finding bloggers on those platforms.

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How does one move from being a blogger to a Social Media Influencer?

1) Think of #SocialMedia posts as a billboard — one that will expire shortly and that you can charge for!

2) Eat.Sleep.ENGAGE — social engagement drives everything!

3) Don’t be sale-sy. Instead, build original, non-intrusive, impactful posts.

4) Sign a Brand-Influencer Contract:

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Emojis intruding on your website

I got this idea from none other than Wired magazine – look below. By adding emojis to a webpage, you bring a “social media essence” to the page.

It’s seamlessly integrated and is the perfect inspiration to encourage people to click through to your Instagram/Facebook/etc:

Emojis intruding on your website
Source: Wired blog

Related: Should I coin a new business term? #StoryTelling

https://www.dearmishudad.com/engage-your-engagers-influencer-first-command/

The best social media platforms for influencers in 2021

I don’t cover influencers. I cover SOCIAL MEDIA influencers (also called “SMI”). And… not every online platform is a social media platform, but you know that, right? Here are the ones that are, and here are the ones that aren’t… As usual, send me comments any time on my Twitter or by email.

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I’m a blogger, which platform should I choose, to grow my social media influence?

Many ask me which social media platform to choose and which to focus on in order to be treated as someone who is influential on social media.

My answer is as follows:

Continue reading I’m a blogger, which platform should I choose, to grow my social media influence?