You’ve got to be very strategic and plan well when it comes to influencer marketing, so all moving parts, as well as objectives, will work. Drafting a well-written and updated influencer contract or SMI* contract) is a great tool to achieve exactly that.
Why Should You Sign an Influencer Contract?
The prime reason for signing a Brand-Influencer Contract is not to eliminate suspicion between potential partners. Rather, the goal is to make everything (or at least as much as possible) CLEAR between the brand and the SMI.
The contract will also help you with influencer campaign planning and execution. Most steps and moves for the campaign should be included. Using a contract template, all you need to do is to associate people and dates to the various action items and goals.
A blogger writes a blog, usually on a website. Bloggers can be Influencers if they… influence! Influencers can be non-bloggers. For example, someone who works on Instagram only and doesn’t have a website.
No, the website you list on your bio doesn’t need to be yours! You can enter your Amazon affiliate (or store) page, your linktr.ee (eg linktr.ee/dopecandi), your YouTube/Tiktok URL, GoodRead, or even your IMDB page (eg imdb.me/christicawley).
And btw do you know that you can also enter a website address (such as a website of an org you support, such as RedCross), in two places on your Instagram bio, see the example below:
So you’ve found your Pinterest audience, you’ve built high quality Pinterest boards (such as my influencer boards 😊?), you’ve often added content to those awesome boards (rich pins too, whatever it takes), and as for regular pins – you’ve made sure they are very thoughtful, resonate with your audience, are visual, and vertical in a perfect way — just perfect for your audience. Your Pinterest audience grew, and they re-pinned, and they saved, some of them even commented, and you even got Google traffic.
And yet your business still makes no money 💁🏽!!.
Perhaps this is the time for you to look into adding Instagram to your business assets, and get some money from brand deals, so you can bring more bread from your side hustle? Many do that, many even make a living (and some even get very wealthy) from doing brand deals on Instagram.
First, you should note that pet bloggers are not SMI* (at least not all of them). But working with pet bloggers and pet SMI can be a great idea because animals are cute, non-political, and non-judgmental.
If you are looking for a pet blogger only, then do a Google search – something like: “greyhound pet blogger” and “dog blog” or “cat blog” …. and see which bloggers come up on top. Do the same research on AdWords.
But really the best method is to ask your customers which bloggers they like the most!
Then ask each blogger (via email) if they do sponsorship, what is their fee, and why.
If you are looking for pet SMI on Instagram or Twitter or Facebook, then follow my tips for finding bloggers on those platforms.
I don’t cover influencers. I cover SOCIAL MEDIA influencers (also called “SMI”). And… not every online platform is a social media platform, but you know that, right? Here are the ones that are, and here are the ones that aren’t… As usual, send me comments any time on my Twitter or by email.