Amazon sellers - how to succeed with influencer marketing

Are Influencers and Brands Pirates?

Many good marketers were and are pirates. Brands and social media influencers are no different. They “pirate” by introducing various ideas to relevant their audience and see what bites.

As you must know by now, I’m a big favor of testing until perfecting, and testing the story-telling of your brand in particular. Some go to the extreme of pirating, and that’s (sometimes) ok too:

The Amazon Pirating Way

How about Amazon as an example of a pirate? Are they successful enough by now to use as an authoritative example 🙂 ?

Brands: DM is the new ‘phone number’ for social media!

Brands: So we know by now that not having a presence on social media is like you… do not exist, since that’s where your audience is. Your social media account is your business card, your face, your talking point, your front-line, your border, your mom and pop, your puppy too.

Once you choose the right social media platform for the audience you want to reach, and you activate it, it’s…YOU. Make sure that from then on it reflects … YOU indeed.

Your communication with your audience should now be via social media. And so – for example – if someone sends you a DM instead of calling your phone, it means that they want a response via DM (= direct messages) and they most definitely do not want to call you. So make sure you address that.

Brands: create an Instagram account only if you can handle it – use direct messaging as your new phone.

Or alternatively:

Why it makes sense for Amazon vendors to create their own Influencer accounts and how can they do it

I analyze the trends in Influencer Marketing and the return on investment it brings daily. Based on that, and my experience as an Amazon vendor, here is my advice for my fellow Amazon vendors about how to take advantage of this new marketing tool.

Q4 was pretty good for that Amazon Vendor…

But first, some background:

Do I have to make sure the influencer’s audience is similar to mine?

I recommend that you hire an influencer with a community that is very RELATED to what you do. However, I don’t recommend that you focus only on those who share the same audience. There are new audiences for you to explore through the influencers you work with, and that’s so exciting. See my Orange Influencers example for more.

When do you recommend building my new startups’ social media presence?

Now! (Or rather, yesterday). Create a community on social media around what you WANT to do even before you do it. Build the community and make them your BFF… Take them on your journey with you and they will give you feedback on your product, website and logo, drawings/mockups, features, bugs, packaging design, what not. They’ll be invested, and a good group of early adopters.

Good luck, you can do it!!

I’m on Shopify. Why should I hire Micro-Influencers?

Micro-influencers can bring you original content (in which you can reuse everyyyywhere), can influence people to listen to you, and of course – can move the social media needle for you, which brings social engagement, which drives everything (PR, image, even sales!) these days. Good luck!
Related: How Good is the Content I Can Expect to Get From Influencers?

People are LISTENNING to good social media influencers.

“im not an influencer! i don’t wanna be an influencer! everyone: ok but what make up products do you use?? what about skincare?? i love those boots! where did you get them??”

Should I contact Sleazy Influencers?

No. Contact the ugly, the handsome, the smart, the stupid, whatever — but not the sleazy ones!

Are influencers passionate about the brands they influence on behalf of?

Yes! Usually Influencers influence only for brands they are in LOVE with (otherwise it shows)!

Because if Influencers don’t like the brand they influence about, the influence won’t come across as truthful… Everyone will be able to tell and it will create a negative experience rather than credible social proof.

How Good is the Content I Can Expect to Get From Influencers?

How do I execute Influencer Marketing on Shopify effectively?

In my experience, the whole Influencer marketing campaign should stay on the social media (e.g. Instagram) platform/app itself, rather than on a separate website. So — HIRE a best-fit Influencer, and make it your objective to reroute new followers. The focus – over time – on converting those followers to sales prospects.

Will Influencers promote my product or business for free?

Serious Influencers work on their Influencer business and their accounts full time. That means they have to charge, to make a living. Those that don’t charge are not serious Influencers, and most chances they won’t put their heart and knowledge into your project, and are not as committed to your success.
In my opinion, paying an Influencer even more that they ask for, results in more of a desire on their part for your campaign to succeed!

Should I pay SMI (Social Media Influencer)?
Source: https://www.dearmishudad.com/pay-smi-social-media-influencer/