Mishu & I share Influencer marketing and branding tips for businesses
Tag: Amazon FBA
How can vendors who sell on Amazon FBA benefit from influencer marketing? Because influencer marketing is the new SEO. It can help an Amazon brand gain visibility and attention for its products on social media. Rather than investing in SEO for Google search, consider investing in visibility on the social platforms where your customers spend time.
Hire niche SMI* with the sole objective of getting feedback for samples received from the factory before placing a minimum quantity order with your manufacturer, and definitely before sending a new product to the Amazon (or Walmart) warehouse.
I have been there. I was an Amazon Vendor and really enjoyed it. What a journey it is! It’s exciting to build a small empire, your own legacy, with your own brand and various products and creations that you have envisioned.
Brands: So we know by now that not having a presence on social media is like you… do not exist, since that’s where your audience is. Your social media account is your business card, your face, your talking point, your front-line, your border, your mom and pop, your puppy too.
Once you choose the right social media platform for the audience you want to reach, and you activate it, it’s…YOU. Make sure that from then on it reflects … YOU indeed.
Your communication with your audience should now be via social media. And so – for example – if someone sends you a DM instead of calling your phone, it means that they want a response via DM (= direct messages) and they most definitely do not want to call you. So make sure you address that.
I analyze the trends in Influencer Marketing and the return on investment it brings daily. Based on that, and my experience as an Amazon vendor, here is my advice for my fellow Amazon vendors about how to take advantage of this new marketing tool.
I recommend that you hire an influencer with a community that is very RELATED to what you do. However, I don’t recommend that you focus only on those who share the same audience. There are new audiences for you to explore through the influencers you work with, and that’s so exciting. See my Orange Influencers example for more.
Now! (Or rather, yesterday). Create a community on social media around what you WANT to do even before you do it. Build the community and make them your BFF… Take them on your journey with you and they will give you feedback on your product, website and logo, drawings/mockups, features, bugs, packaging design, what not. They’ll be invested, and a good group of early adopters.
Micro-influencers can bring you original content (in which you can reuse everyyyywhere), can influence people to listen to you, and of course – can move the social media needle for you, which brings social engagement, which drives everything (PR, image, even sales!) these days. Good luck!
Yes! Usually Influencers influence only for brands they are in LOVE with (otherwise it shows)!
Because if Influencers don’t like the brand they influence about, the influence won’t come across as truthful… Everyone will be able to tell and it will create a negative experience rather than credible social proof.
In my experience, the whole Influencer marketing campaign should stay on the social media (e.g. Instagram) platform/app itself, rather than on a separate website. So — HIRE a best-fit Influencer, and make it your objective to reroute new followers. The focus – over time – on converting those followers to sales prospects.