How much should I pay an Instagram Influencer with 476k followers and a 3% engagement rate?

3% is a REALLY good engagement rate for a large account. But payment also depends on what amazing content they’ll create for you and whether you can re-use it. Also, is that your target audience?

Related:

Continue reading How much should I pay an Instagram Influencer with 476k followers and a 3% engagement rate?

Give the people what they want!

If you engage with your community, and listen to them, and give them what they want…. you’ll strengthen your community!

If you engage with your community, and listen to them, and give them what they want....  you'll strengthen your community!
An example for giving them what they want – your favorite pets food in this case.
Continue reading Give the people what they want!

Instagram Hack for Brands: If You’re a Florist in Durban…

They say that a social media manager of a brand should always be listening. It’s not an easy job to listen on social media – you need various tools, and… time. When you do it, I’m sure you can’t help cracking a smile, imagining that you’re like the CIA or the Mossad, ready to put on your Sherlock Holmes cap…).

Very often, when your brand is mentioned online, is not for what you were hoping for. Instead, you’ll find people cursing your brand, someone who is looking for tech support, someone who wants to sell you something, and who knows what else.

But sometimes – one in a blue moon – you can collect a prize for all your listening, the gold medal for your tiring work – like in this example: a very popular female SMI (social media influencer) is looking for a florist in Durban. Just imagine that you had a shop in Durban that could send those flowers to Mihlali – what would you do?

You would probably answer politely:

Yes, we can do that flower arrangement in Durban. I would love to help! #ReadyToHelpWithFlowers

Continue reading Instagram Hack for Brands: If You’re a Florist in Durban…

2020 Grads Engagement

Talk about engagement!

I was taking my BFF Dear Mishu for a walk around Durham, NC, USA the other day and saw these signs… We’re under partial stay-at-home orders and schools are closed and students are stuck at home, scared, worried, and confused about what their normal has become.

This is especially – I know it is with my son anyway – the case with those high schoolers that are graduating this year. No prom, no graduation parties, and no ceremonies. No rite of passage to signify moving on to the next stage of life…. they’re in an endless transition period.

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I am not surprised.

I’m not surprised — people really do make purchases based explicitly on influencer recommendations:

It's obvious to me that consumers make purchases based on influencer recommendations. Maybe this will convince the doubters.
It’s obvious to me that consumers make purchases based on influencer recommendations. Maybe this will convince the doubters.

Chelsea (GenZ) made it for Adika on TikTok.

Some say that influencers don’t do anything for brands. Here is an example where that proves them wrong: Chelsea – a GenZ influencer – made it for Adika on TikTok (and she had just 900k followers at the time, so she was not even a celeb but a Macro-Influencer)!

Continue reading Chelsea (GenZ) made it for Adika on TikTok.

Is it possible to become a social media “influencer” if you are over fifty?

Yes of course, any age is ok!!! Have fun…!

As they say…:

Age doesn’t matter in influencer, even if you’re cheese…
Should I coin a new business term? #StoryTelling
Should I coin a new business term? #StoryTelling Source: https://www.dearmishudad.com/coin-new-business-term-storytelling/

Attitude is often what is expected from you if you are known to...have an attitude. As long as it's you, test it and see if your followers connect with you over that kind of approach. If so, it's here to stay! #DearMishuDad #InfluencerMarketing #Attitude #Branding
Pro tip: Attitude is often what is expected from you if you are known to…have an attitude. As long as it’s you, test it and see if your followers connect with you over that kind of approach. If so, it’s here to stay!
https://www.dearmishudad.com/engage-your-engagers-influencer-first-command/

How to blow up your Instagram comments, like an influencer (and have fun too!) #CTA #Engagement

Influencer marketing is very strategic

So we all know that Mr. Zuckerberg of FB, Instagram and WhatsApp, as well as the owners of YouTube/TikTok/Twitter/etc. have decided that their social product platform algorithm will bring your social post above the radar IF your post comments area is active (also called “engaged”). The more engaged, the more you have you’re account is above the radar. But how exactly can you that?

Today we’ll talk about what engagement trigger strategies might work for you. Engagement triggers are events that can be converted into social media engagement. Does that topic intrigue you? It definitely intrigues me, because it has to do with fulfilling dreams, so… let’s go:

Continue reading How to blow up your Instagram comments, like an influencer (and have fun too!) #CTA #Engagement

Because Influencers are…. not Entitled??

I’ve noticed that there are a lot of strange ideas out there about Influencers, starting with the false idea that they are just entitled people who want things for free. On the contrary, in my experience Influencers are hard working people who have used their marketing skills, creativity, time, and effort to build a brand and a community. They have every right to expect to be paid for their talent and effort, just like the rest of us.

However —  if you are facing resistance within your organization to working with Influencers, an alternative is to just re-name your plan. No, you’re not looking to hire “Influencers,” you’re hiring:

  1. Key Opinion Leaders (KOL’s)
  2. Testimonial Advertisers
  3. Digital Content Creator
  4. Influential Experts
  5. Word-of-Mouth Distributors
  6. Famous People
  7. People Channels
  8. Online Cheerleader
  9. Digital Creators
  10. Content Creators
  11. Influential Content Creators
  12. SMI (Social Media Influencer) —->My choice!
  13. Etc…
37 (!!) Alternative Names for the (hated) Word “Influencer”
37 (!!) Alternative Names for the (hated) Word “Influencer”

Get it?

More tips for Influencers.