Related:Continue reading How much should I pay an Instagram Influencer with 476k followers and a 3% engagement rate?
They say that a social media manager of a brand should always be listening. It’s not an easy job to listen on social media – you need various tools, and… time. When you do it, I’m sure you can’t help cracking a smile, imagining that you’re like the CIA or the Mossad, ready to put on your Sherlock Holmes cap…).
Very often, when your brand is mentioned online, is not for what you were hoping for. Instead, you’ll find people cursing your brand, someone who is looking for tech support, someone who wants to sell you something, and who knows what else.
But sometimes – one in a blue moon – you can collect a prize for all your listening, the gold medal for your tiring work – like in this example: a very popular female SMI (social media influencer) is looking for a florist in Durban. Just imagine that you had a shop in Durban that could send those flowers to Mihlali – what would you do?
You would probably answer politely:
Yes, we can do that flower arrangement in Durban. I would love to help! #ReadyToHelpWithFlowers
Or you would answer with “would you like A or B”:
Yes, we can do these arrangements. We can do Big Bright Blue Skies or Rose & Lily Celebration, or fully customized — and today. Just tell us what you need, #WeLoveDurban #LocalBusiness
Or you could answer with an attitude – if that’s who you are:
Yo @Mihlali, we do, at your service, girl!
If chosen, you got attention, awareness and future customers from a community builder/SMI of 500k followers — how awesome is that?!
So, keep listening to the Durban whisperers.
Talk about engagement!
I was taking my BFF Dear Mishu for a walk around Durham, NC, USA the other day and saw these signs… We’re under partial stay-at-home orders and schools are closed and students are stuck at home, scared, worried, and confused about what their normal has become.
This is especially – I know it is with my son anyway – the case with those high schoolers that are graduating this year. No prom, no graduation parties, and no ceremonies. No rite of passage to signify moving on to the next stage of life…. they’re in an endless transition period.Continue reading 2020 Grads Engagement
I’m not surprised — people really do make purchases based explicitly on influencer recommendations:
Some say that influencers don’t do anything for brands. Here is an example where that proves them wrong: Chelsea – a GenZ influencer – made it for Adika on TikTok (and she had just 900k followers at the time, so she was not even a celeb but a Macro-Influencer)!Continue reading Chelsea (GenZ) made it for Adika on TikTok.
Yes of course, any age is ok!!! Have fun…!
As they say…:
Influencer marketing is very strategic
So we all know that Mr. Zuckerberg of FB, Instagram and WhatsApp, as well as the owners of YouTube/TikTok/Twitter/etc. have decided that their social product platform algorithm will bring your social post above the radar IF your post comments area is active (also called “engaged”). The more engaged, the more you have you’re account is above the radar. But how exactly can you that?
Today we’ll talk about what engagement trigger strategies might work for you. Engagement triggers are events that can be converted into social media engagement. Does that topic intrigue you? It definitely intrigues me, because it has to do with fulfilling dreams, so… let’s go:Continue reading How to blow up your Instagram comments, like an influencer (and have fun too!) #CTA #Engagement
I’ve noticed that there are a lot of strange ideas out there about Influencers, starting with the false idea that they are just entitled people who want things for free. On the contrary, in my experience Influencers are hard working people who have used their marketing skills, creativity, time, and effort to build a brand and a community. They have every right to expect to be paid for their talent and effort, just like the rest of us.
However — if you are facing resistance within your organization to working with Influencers, an alternative is to just re-name your plan. No, you’re not looking to hire “Influencers,” you’re hiring:
- Key Opinion Leaders (KOL’s)
- Testimonial Advertisers
- Digital Content Creator
- Influential Experts
- Word-of-Mouth Distributors
- Famous People
- People Channels
- Online Cheerleader
- Digital Creators
- Content Creators
- Influential Content Creators
- SMI (Social Media Influencer) —->My choice!
Here is my Twitter collection, where I collect examples that #InfluencerMarketing works:
Enjoy, and don’t forget to follow me – if you find my content interesting – on Twitter.