Are Influencers and Brands Pirates?

Many good marketers were and are pirates. Brands and social media influencers are no different. They “pirate” by introducing various ideas to relevant their audience and see what bites.

As you must know by now, I’m a big favor of testing until perfecting, and testing the story-telling of your brand in particular. Some go to the extreme of pirating, and that’s (sometimes) ok too:

The Amazon Pirating Way

How about Amazon as an example of a pirate? Are they successful enough by now to use as an authoritative example 🙂 ?

Continue reading Are Influencers and Brands Pirates?

Targeted ads are a privacy violation. But what about influencer endorsements?

No, not at all. Unlike targeted ads that are ‘pushed’ out to consumers, people opt in to influencer content by following their accounts. Influencers don’t import your info, collect your email address, or gather data on you. You see their content when you choose to. This makes influencer marketing much better than ads for privacy.

Continue reading Targeted ads are a privacy violation. But what about influencer endorsements?

What are the rules for paid influencer marketing?

Disclosure of a paid influencer marketing relationship should be obvious, that’s the main rule…

…A disclosure must clearly indicate the commercial arrangement between influencer and brand without requiring a click-through for more info

…Receiving free product instead of money does not exempt the influencer from disclosure requirements


…Use hashtags such as #ad, #advertisement, #advertising or #sponsored

…Descriptions such as “Thanks to [brand xxy] for making this possible” or tagging a brand is not enough.

Related:

Should I pay SMI (Social Media Influencer)?
Should I pay SMI (Social Media Influencer)?

My dog (@mishu.underdog on Insta) is following the rules, how about yours?

I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract

I love these influencer’s advertisements!

I always argue that SMI* (as well as anyone, btw) should not “sell,” and definitely not be aggressive about it. People don’t want to be sold to (“Hi, I’m a brand, buy my product, buy it now” – this will disappear soon). They want to be talked to, they want to be in a dialogue with a brand, and they definitely see ads as interruption.

I love these #influencer’s works. An ad that feels natural and non-intrusive:

Continue reading I love these influencer’s advertisements!

Ad Agencies Representing Micro-Influencers? This unlikely match is made in heaven (and so win-win-win)!

For ad agencies to stay relevant, and for the sake of a super interesting new economy, they’ll need to start working with #MicroInfluencers”

Let’s talk sincerely about the dire state of the advertising world these days:

Continue reading Ad Agencies Representing Micro-Influencers? This unlikely match is made in heaven (and so win-win-win)!

If you still want to try the advertisement route with GenZ, try the … route

GenZ don’t respond well to traditional ads, but if you still want to try that route, use ORIGINAL beautiful content created by influencers, and turn it into ads using Instagram’s new feature.

brands can turn instangram influencers content post into ad
B2C and B2B Brands can turn Instagram influencers content post into ad, if contract allowed:
Turn Influencer content into ad - example
Turn Influencer content into ad – example

Related:

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?