No, not at all. Unlike targeted ads that are ‘pushed’ out to consumers, people opt in to influencer content by following their accounts. Influencers don’t import your info, collect your email address, or gather data on you. You see their content when you choose to. This makes influencer marketing much better than ads for privacy.
I always argue that SMI* (as well as anyone, btw) should not “sell,” and definitely not be aggressive about it. People don’t want to be sold to (“Hi, I’m a brand, buy my product, buy it now” – this will disappear soon). They want to be talked to, they want to be in a dialogue with a brand, and they definitely see ads as interruption.
I love these #influencer’s works. An ad that feels natural and non-intrusive: