I'm sorry Virgin Mary, I'm sorry NPR person, I'm sorry Analyst, I'm sorry bloggers, I'm sorry podcasters, you are not automatically an influencer today

I’m sorry Virgin Mary, I’m sorry NPR person, I’m sorry Analyst, I’m sorry bloggers, I’m sorry podcasters, you are not automatically an influencer today

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I just met a senior marketer at a party. He claimed – like many do these days – that “there’s nothing new about today’s Influencers.  It’s just the same as old times.” His example? Someone “from NPR” who traveled (30 years ago) to companies nationally, to “influence them to buy their services.”    

The Pope made a similar statement recently…

I hear this claim a lot – that those that influence in the past are just the same as those who we call Influencers, and I want to make it clear that — mmmmm… sorry, what that person might or might now have done in the past is not what we call an Influencer *today*.

[bctt tweet=”The world has changed: being an #Influencer today requires a totally different skill sets than in the last century.” username=”DearMishudad”]  

Bloggers, podcasters, analysts, authors, even prime ministers, are not influencers either.

A goat, a cat or a dog – though – CAN be an Influencer 🙂    

The world has changed (not always for the best, I know!).  Being an Influencer today requires a totally different skill set.

Today, the term “Influencer” – the way I see it, based on my experience working in this field with my DearMishu,– an Influencer, is:  

1) someone who owns at least one social media asset*, with at least 50 followers, in a the community that THEY created (Influencers are community builders).

* on IG, Twitter, Linkedin, TikTok, Twitch, YouTube, Whatsapp, WeChat, Spotify, FlipBoard, etc.

And – very important too –

2) has great – no, amazing – relationships with those followers

Being an Influencer – in the modern definition – therefore, requires one to be a digital native who spends a lot of time in building their OWN community on Twitter/IG/etc.

And an Influencer needs to have an amazing talent for developing content that makes community members want to engage with them. That’s a LOT of online activity.

Now if the NPR person, or the podcaster, or the analyst, or the blgger, has those skill-sets, and works to have influence using a social media account — then and only then are they what we call Influencers TODAY.  You can do it!


If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers