I've heard it said that if someone calls themselves an influencer, they probably aren't one. Is that true

I’ve heard it said that if someone calls themselves an influencer, they probably aren’t one. Is that true?

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Of course not. It doesn’t matter how they look, what they do, and what they call themselves. It’s how much their followers like and engage with them that makes an influencer!





Sincerely yours,

Dear Mishu's Dad

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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.