Should I become friends with the influencers I hire?

Should I become friends with the influencers I hire?

🥋If you're looking for influencer services from Dear Mishu, click here

No. Influencers can give you their honest opinion because they are NOT your friend.

That’s right, connect with Influencers to get honest feedback on your products. Here are examples, for pet products (source: https://www.dearmishudad.com/interviews-dog-brands-work-with-influencers/):

💁‍♂️ Pets SMI are valuable in giving feedback on products, and the sooner, the better.
💁‍♂️ Pets SMI are valuable in giving feedback on products, and the sooner, the better. Source: https://www.dearmishudad.com/interviews-dog-brands-work-with-influencers/

And here is another tip for us all:

SMI (social media #Influencer) can be very valuable in giving feedback about branding, logo, product, software bugs, packing, what not. If you are interested in that, start early and use SMI to crowd source new features and directions. If not – don’t worry abt it... #DearMishuDad
SMI (social media #Influencer) can be very valuable in giving feedback about branding, logo, product, software bugs, packing, what not. If you are interested in that, start early and use SMI to crowd source new features and directions. If not – don’t worry abt it… #DearMishuDad

Bonus:

Which Influencers NOT to Hire, no Matter What (and The Power of ♥)
Which Influencers NOT to Hire, no Matter What (and The Power of ♥)



Sincerely yours,

#DearMishuDad

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DearMishuDad

N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles.