Should I become friends with the influencers I hire?

Should I become friends with the influencers I hire?

🥋If you're looking for influencer services from Dear Mishu, click here

No. Influencers can give you their honest opinion because they are NOT your friend.

That’s right, connect with Influencers to get honest feedback on your products. Here are examples, for pet products (source: https://www.dearmishudad.com/interviews-dog-brands-work-with-influencers/):

💁‍♂️ Pets SMI are valuable in giving feedback on products, and the sooner, the better.
💁‍♂️ Pets SMI are valuable in giving feedback on products, and the sooner, the better. Source: https://www.dearmishudad.com/interviews-dog-brands-work-with-influencers/

And here is another tip for us all:

SMI (social media #Influencer) can be very valuable in giving feedback about branding, logo, product, software bugs, packing, what not. If you are interested in that, start early and use SMI to crowd source new features and directions. If not – don’t worry abt it... #DearMishuDad
SMI (social media #Influencer) can be very valuable in giving feedback about branding, logo, product, software bugs, packing, what not. If you are interested in that, start early and use SMI to crowd source new features and directions. If not – don’t worry abt it… #DearMishuDad

Bonus:

Which Influencers NOT to Hire, no Matter What (and The Power of ♥)
Which Influencers NOT to Hire, no Matter What (and The Power of ♥)


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Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.