Disclosure of a paid influencer marketing relationship should be obvious, that’s the main rule…
…A disclosure must clearly indicate the commercial arrangement between influencer and brand without requiring a click-through for more info
…Receiving free product instead of money does not exempt the influencer from disclosure requirements
…Use hashtags such as #ad, #advertisement, #advertising or #sponsored
…Descriptions such as “Thanks to [brand xxy] for making this possible” or tagging a brand is not enough.
My dog (@mishu.underdog on Insta) is following the rules, how about yours?
I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract
SMI* = Social Media Influencers