What are the rules for paid influencer marketing?

What are the rules for paid influencer marketing?

Disclosure of a paid influencer marketing relationship should be obvious, that’s the main rule…

…A disclosure must clearly indicate the commercial arrangement between influencer and brand without requiring a click-through for more info

…Receiving free product instead of money does not exempt the influencer from disclosure requirements

…Use hashtags such as #ad, #advertisement, #advertising or #sponsored

…Descriptions such as “Thanks to [brand xxy] for making this possible” or tagging a brand is not enough.

My dog (https://twitter.com/DearMishu) is following the rules, how about yours?

You can use my influencer agreement template to make sure that both parties understand the obligation.

Sincerely yours,


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N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles.