What are the rules for paid influencer marketing?

What are the rules for paid influencer marketing?

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Disclosure of a paid influencer marketing relationship should be obvious, that’s the main rule…

…A disclosure must clearly indicate the commercial arrangement between influencer and brand without requiring a click-through for more info

…Receiving free product instead of money does not exempt the influencer from disclosure requirements

…Use hashtags such as #ad, #advertisement, #advertising or #sponsored

…Descriptions such as “Thanks to [brand xxy] for making this possible” or tagging a brand is not enough.


Should I pay SMI (Social Media Influencer)?
Should I pay SMI (Social Media Influencer)?

My dog (@mishu.underdog on Insta) is following the rules, how about yours?

I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.