Flashcards - Influencer Marketing

All Your Questions on Social Media & Influencers Answered in One Place #Pinterest

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For the past few years, every time I get a question from a follower, client, or at a talk about social media influencers, I created one of these slides to share. Well, here they all are, collected in one place in this Pinterest board, so you never have to look for them again:

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.