How to blow up your Instagram comments, like an influencer (and have fun too!)

How to blow up your Instagram comments, like an influencer (and have fun too!) #CTA #Engagement

🥋If you're looking for influencer services from Dear Mishu, click here

Influencer marketing is very strategic

So we all know that Mr. Zuckerberg of FB, Instagram and WhatsApp, as well as the owners of YouTube/TikTok/Twitter/etc. have decided that their social product platform algorithm will bring your social post above the radar IF your post comments area is active (also called “engaged”). The more engaged, the more you have you’re account is above the radar. But how exactly can you that?

Today we’ll talk about what engagement trigger strategies might work for you. Engagement triggers are events that can be converted into social media engagement. Does that topic intrigue you? It definitely intrigues me, because it has to do with fulfilling dreams, so… let’s go:

‘engagement triggers’ can blow up your Insta, YouTube, Tiktok, etc. comment areas. Here are some proven engagement triggers! #Engagement

There are no universal engagement triggers

As much as we want to, there is no one universal trigger that can be used to get people to leave comments, but it is generally agreed that an emotional connection does bring results.

Still, we’re all influenced in different ways, by different topics, by different personalities and on different time tables. The secret – therefore – is… to… test…test…test.. until one of the tests brings great results.

test 1, test 2, test 3
Test 1, test 2, test 3…

Engagement triggers to test

Test everything you can: all kind of tactics (go crazy!), such as

  • all kinds of photography
  • -“- emojis (eg ✌️, 🔏, 🐶, )
  • -“- videos
  • -“- sounds
  • -“- colors
  • various paragraph lengths (btw Instagram post text limit is a whole 1,200 characters)
  • hashtags: new ones, different numbers of hashtag, putting them in the caption or as a separate comment, leaving them out, etc.
  • language: emotional, not emotional, religion, politics, sex, PC, non-PC/absolutism/whatever you choose.
  • certain days of the week (no need to pay attention to the platform stats at this stage, as those stats are based on other variables)
  • dates: beginning of week, mid-week, and holidays
  • world events: e.g. Family/Elections/Adopt a Dog Day
  • time of day: e.g. 10am, 3pm, 10pm, and noon
  • mood: sadness, vulgarity, happiness, hilariousness
  • attitude: especially ones that bring an emotional connection, such as humor, love, humiliation, humility, cursing, crashing, etc.
  • CTA (call-to-actions): text-based or visuals (eg. ➡️, ⤵️, ⏭ )
RELATED  Brands, your media war against fake influencers may not work if you don't do these 5 things.

For example:

Monday 7am: Gross food comments in blue, with [arrow 2] on CTW
Tuesday 10pm: Political video comments (delete if not working?)
Friday noon: Funny cat running post for the weekend mood uplifting

And so on…

until you’ll see what makes your comments area explode. When that happens, you’ll know you’ve hit bingo with the community you are building. Congratulate yourself and use the successful approaches on all your posts!

My own examples of engagement trigger testing

Here are some examples that I’ve experimented with my Dear Mishu account (a character I developed on social media — an Advice Columnist for humans based on my dog):

example of engagement testing
Testing “Ask me” on the picture itself as a CTA: my community responded and did ask questions and leave comments.
testing hashtags and asking frontal q.
Testing new hashtags and asking in-your-face questions, with the use of “❤️” to get people to answer in the captions. That worked pretty well but did not bring about a huge breakthrough. Source: https://www.instagram.com/mishu.underdog/
testing CTA: asking Waldo
Testing “where is Waldo” kind of game, as the assumption is that all will answer one way or another, which will bring more comments. Indeed, results were fantastic, we decided to go with this new type of post more often! Source: https://www.instagram.com/mishu.underdog/
testing CTA: get dirty
Testing CTA for inspiring my community to get dirty, literally. Results were much higher than average. It seems like the interesting photo and the caption encouraged our community members to get wild!
Source: https://www.instagram.com/mishu.underdog/
testing CTA: A or B
Testing goofy CTA: A or B that is fun to answer – huge undeniable success! Source: https://www.instagram.com/mishu.underdog/
trigger: asking instead of "Like" to leave a comment
Here I asked those that did “Like” to my post to engage too, to say something, i.e. to comment on the post. That worked well as it was obviously for the community sake! Source: https://www.instagram.com/mishu.underdog/
Various bcct CTA
Testing various call-to-cation of “tweet this” – what works, what doesn’t

[bctt tweet=”Changing the ‘tweet this’ text as a call-to-action on your blog can bring a huge number of tweets to influence on social media #Engagement” prompt=”I THINK YOU CAN CLICK TO TWEET THIS”]

Other interesting examples of engagement triggers

Mr. Parnell managed to get a lot of engagement with this visual display of data on the video game industry:

great example of using visual presentation of data to spark engagement. #Influence
Great example of using visual presentation of data to spark engagement.
*For* Tony Robinson... - engagement trigger example
Pay attention: it was not send FROM but *FOR* Tony Robinson… – engagement trigger example
engagement CTA: What’s a moment that’s etched in your memory forever? Relive it below! 👇🏼
Jenna’s CTA: “What’s a moment that’s etched in your memory forever? Relive it below! 👇🏼”
Sometimes you just need to ask people to reshare your content. That's it. Your audience will do it for you, because they care about the community you built, and they love to help. #InfluencerTip
Bonus: Sometimes you just need to ask people to reshare your content. That’s it. Your audience will do it for you, because they care about the community you built, and they love to help. #InfluencerTip
"Proud" often bring "Congrats"
“Proud” often bring “Congrats”.

Make it fun, this is the time to test your dreams!

Many of us forget that social media is supposed to be fun and enjoyable. Do the fun thing – go “crazy,” get creative, fulfill your dreams of self-expression — this is the right time to do that. Once you test your dream via various posts, and once one of them catches on in the comments area, you’ve done it!

More here:

Now it’s up to you. What will YOU test on YOUR community, you influencer marketing hero?

RELATED  Telling your Story via URL on your Profile

Bonus – engagement ideas on my Pinterest Board:

Related:

Learn About the Best Tools and Chrome Extensions for Hashtags





Sincerely yours,

Dear Mishu's Dad

Get Updates from Dear Mishu's Dad:




SMI* = Social Media Influencers


Published by

DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.