Influencer marketing is very strategic
So we all know that Mr. Zuckerberg of FB, Instagram and WhatsApp, as well as the owners of YouTube/TikTok/Twitter/etc. have decided that their social product platform algorithm will bring your social post above the radar IF your post comments area is active (also called “engaged”). The more engaged, the more you have you’re account is above the radar. But how exactly can you that?
Today we’ll talk about what engagement trigger strategies might work for you. Engagement triggers are events that can be converted into social media engagement. Does that topic intrigue you? It definitely intrigues me, because it has to do with fulfilling dreams, so… let’s go:
There are no universal engagement triggers
As much as we want to, there is no one universal trigger that can be used to get people to leave comments, but it is generally agreed that an emotional connection does bring results.
Still, we’re all influenced in different ways, by different topics, by different personalities and on different time tables. The secret – therefore – is… to… test…test…test.. until one of the tests brings great results.
Engagement triggers to test
Test everything you can: all kind of tactics (go crazy!), such as
- all kinds of photography
- -“- emojis (eg ✌️, 🔏, 🐶, )
- -“- videos
- -“- sounds
- -“- colors
- various paragraph lengths (btw Instagram post text limit is a whole 1,200 characters)
- hashtags: new ones, different numbers of hashtag, putting them in the caption or as a separate comment, leaving them out, etc.
- language: emotional, not emotional, religion, politics, sex, PC, non-PC/absolutism/whatever you choose.
- certain days of the week (no need to pay attention to the platform stats at this stage, as those stats are based on other variables)
- dates: beginning of week, mid-week, and holidays
- world events: e.g. Family/Elections/Adopt a Dog Day
- time of day: e.g. 10am, 3pm, 10pm, and noon
- mood: sadness, vulgarity, happiness, hilariousness
- attitude: especially ones that bring an emotional connection, such as humor, love, humiliation, humility, cursing, crashing, etc.
- CTA (call-to-actions): text-based or visuals (eg. ➡️, ⤵️, ⏭ )
Monday 7am: Gross food comments in blue, with [arrow 2] on CTW
Tuesday 10pm: Political video comments (delete if not working?)
Friday noon: Funny cat running post for the weekend mood uplifting
And so on…
until you’ll see what makes your comments area explode. When that happens, you’ll know you’ve hit bingo with the community you are building. Congratulate yourself and use the successful approaches on all your posts!
My own examples of engagement trigger testing
Here are some examples that I’ve experimented with my Dear Mishu account (a character I developed on social media — an Advice Columnist for humans based on my dog):
[bctt tweet=”Changing the ‘tweet this’ text as a call-to-action on your blog can bring a huge number of tweets to influence on social media #Engagement” prompt=”I THINK YOU CAN CLICK TO TWEET THIS”]
Other interesting examples of engagement triggers
Mr. Parnell managed to get a lot of engagement with this visual display of data on the video game industry:
Make it fun, this is the time to test your dreams!
Many of us forget that social media is supposed to be fun and enjoyable. Do the fun thing – go “crazy,” get creative, fulfill your dreams of self-expression — this is the right time to do that. Once you test your dream via various posts, and once one of them catches on in the comments area, you’ve done it!
Now it’s up to you. What will YOU test on YOUR community, you influencer marketing hero?
Bonus – engagement ideas on my Pinterest Board:
SMI* = Social Media Influencers