Engagement – in simple English – is meaningful connection with another human being.
In social media engagement is another word for metrics that track how actively involved your audience is with your content. It is mainly evaluated by
the “likes”, re-tweets, and high quality dialog in the “comments” area .
Now back to the SMI (social media influencers)… Serious SMI have great engagement on their accounts…and they engage a lot. Why?
Because SMI are community leaders. They build a community around a topic they are crazy about.
As such, they are supposed to create conversations in their communities.
If they don’t, there might be a problem there, and the endorsement for your brand may not have the results you expect.
What kind of a engagement, you ask? Strong, relevant, solid, meaningful engagements on their posts.
SMI* = Social Media Influencers