In the last BSMP* series article I explained how you can do YOUR** story-telling through your profile photos, extended name, update line, profile description, hashtags, URL, and influencers. Today I will show you another one, a minimalist, fun way to tell your story: emojis and special characters! First, look how beautiful telling your story via … Continue reading Telling your Story via Emojis on your Profile
Today we will examine the insta and Tiktok bios (also called BSMP”) of a tennis star and SMI (=Social Media Influencer) – Elina Svitolina. Now let’s pretend I’m addressing Elina directly: Your BSMP Bio Photo The bio photo above is very artistic with – take a look at the line on the right-side of your … Continue reading Branding Your #SocialMedia Profile No. 7: Elina Svitolina BSMP
I think the following KPI, as well as its CTA execution, is PERFECT: Here is why: Social media platforms such as Instagram and YouTube were not built for instant sales (not even for eCommerce, although the platforms are fixing that now). They were built from the bottom up for community building, where the community building … Continue reading Fantastic, suitable social media KPI example is here!
In past articles in the BSMP* series I explained how you can optimize YOUR story-telling through your profile photos, extended name, update line, profile description, hashtags, CTA, URL and Influencers. Today we will discuss a case study, this time over your YouTube account’s “About.” Ok so the other day – while I was looking for … Continue reading “I have a cute dog… :-)” in your YouTube About…?
When it comes to my private coaching sessions, the most popular question is: “which tools do you recommend for SMI (social media influencers)”? My answer so far has been: Generic apps from the platforms themselves (e.g. YouTube app to create/post Shorts), because they are fully optimized for each platform. Adobe Spark or Canva for post … Continue reading Best Design and Publishing tools for Influencers
Social Media influencers work hard – very hard. They need any edge they can get, and they need tools that can save them time, and can help them with faster, smarter and yet super sophisticated, customized deliveries. Here are a list of the 11 best Google Chrome extensions that I use for my Mishu.Underdog : … Continue reading Best Free Google Chrome Extensions for Social Media Influencers
Hire niche SMI* with the sole objective of getting feedback for samples received from the factory before placing a minimum quantity order with your manufacturer, and definitely before sending a new product to the Amazon (or Walmart) warehouse. I have been there. I was an Amazon Vendor and really enjoyed it. What a journey it … Continue reading Feedback Influencers for Walmart.com and Amazon Vendors
From time to time brands launch media PR campaigns to complain that the influencers they hired “were fake.” For example, the following was promoted and mentioned on Google 255,000 times (that’s a quarter million!). And Casper – the mattress company – stated in their S-1 filing, under “risk factors” that one of Casper’s disclosed risks … Continue reading Brands, your media war against fake influencers may not work if you don’t do these 5 things.
Indeed, and this is not only the First Commandment for any social media-ist. Every time engagers are going out of their way from their daily activities and bothering to engage with you on your social media account, engage back. Such attention is so appreciated in today’s world and is really the essence of building lasting … Continue reading “Engage Your Engagers” – Influencer’s First Commandment?
Don’t use some version of “I have a cool product” on your BSMP unless the community you’ve built is about brands that say “cool” about their products…