Only work with people who are crazy about your brand.

Only work with Influencers who are crazy about your brand.

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Only work with Influencers who are crazy about your brand. Work with them to build a tribe, and to start a conversation about your (awesome) brand!

Yes, that’s right. Work only with Influencers who are crazy about what you do and are ready to give their heart to it. Otherwise, it will show: their influence won’t be sincere, their followers will take note, and the return on your investment might be a disaster. 

When you find them, work with them to grow your community, and not in one day, but over time.  It’s like growing a beautiful ????????????


If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.