Only work with Influencers who are crazy about your brand. Work with them to build a tribe, and to start a conversation about your (awesome) brand!
Yes, that’s right. Work only with Influencers who are crazy about what you do and are ready to give their heart to it. Otherwise, it will show: their influence won’t be sincere, their followers will take note, and the return on your investment might be a disaster.
When you find them, work with them to grow your community, and not in one day, but over time. It’s like growing a beautiful ????????????
SMI* = Social Media Influencers