I compiled major rules for when NOT to hire an SMI*, no matter what. Some of those rules were written in blood, after some really bad, devastating experiences some members of the community had. So take these into account when engaging with SMI:
- Those with unrelated or potentially unrelated* audiences
- The ones that use language that is not suitable for your brand **
- Those that don’t have more than 3 comments on each of their last 4 posts
- The ones that haven’t convinced you that they are in ♥ with what you do
- The ones that ♥ to prolong the negotiation time with you indefinitely
- The one that does not ♥ to sign a Brand-Influencer Contract that clarifies all steps that each party will do***
- The ones that ♥’d your competitors just last week
- Those that have “achieved” a crazy ad ratio****
- The one that ♥ any product, any brand, anytime… *****
- The ones that mostly post on a social media platform that your audience doesn’t ♥
- Those that are in ♥ with fake followers.
- The one who refuses to share something as simple as a screenshot of their social media Analytics with you.
* Some might look like their audience is unrelated to what you do, but you might be able to find a connection. See this article on targeting orange lovers.
** For e.g. if your audience is Christian and the SMI is consistently writing -anti Christian content/speeches.
*** preview and post publishing delivery date, number of posts, how long the endorsement post will stay up, which hashtags to include, social media accounts to include, etc.
****e.g. more ads than non-ad posts
***** We call them “the universal influencer“
Do you have a question about the above” when not to hire” rules? Is there another rule I’ve forgotten to add? LMK.
I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract
SMI* = Social Media Influencers