It's obvious to me that consumers make purchases based on influencer recommendations. Maybe this will convince the doubters.

I am not surprised.

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I’m not surprised — people really do make purchases based explicitly on influencer recommendations:

It's obvious to me that consumers make purchases based on influencer recommendations. Maybe this will convince the doubters.
It’s obvious to me that consumers make purchases based on influencer recommendations. Maybe this will convince the doubters.





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.