It's obvious to me that consumers make purchases based on influencer recommendations. Maybe this will convince the doubters.

I am not surprised.

I’m not surprised — people really do make purchases based explicitly on influencer recommendations:

It's obvious to me that consumers make purchases based on influencer recommendations. Maybe this will convince the doubters.
It’s obvious to me that consumers make purchases based on influencer recommendations. Maybe this will convince the doubters.



Sincerely yours,

#DearMishuDad

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DearMishuDad

N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles.