DearMishuDad: There is no "outreach" to Influencers, there is "hiring". Think "hiring" instead of "outreach"

Hiring Influencers: Moving Beyond “Outreach”

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There is no “outreach” to an Influencer, there is hiring. Think hiring instead of outreach

There’s a lot of misunderstanding about how to communicate with SMI

For some reason, people think they need to do outreach influencer hiring …. To woo or charm an SMI (social media influencer). I think they hope that if you compliment an Influencer on their writing and fame, and make them think you are helping them, that will grab their attention, and then they’ll endorse your amazing product for free… That’s a myth and is is a fundamental misunderstanding about SMI. There is no outreach — there is “hiring.”

There is a lot of misunderstanding about how to communicate with Influencers. For some reason, people think they need to do “outreach”…. To woo or charm an Influencer. I think they hope that if you compliment an Influencer on their writing and fame, and make them think you are helping them, that will grab their attention, and then they’ll endorse your amazing product for free… That’s a myth, this is a fundamental misunderstanding about Influencers. **There is no outreach -- there is “hiring.” ** The Influencers are BUSY, they get dozens if not hundreds of emails that try to “outreach” to them. You can avoid all of that by treating them like professionals. Just like you'd do with graphic designers, SEO specialists, and software developers, send the Influencer a short, to the point message and state that you want to HIRE them ...and then do exactly that!

The SMI are BUSY, they get dozens if not hundreds of emails that try to do “outreach” to them. You can avoid all of that by treating them like professionals. Just like you’d do with graphic designers, SEO specialists, and software developers, send the SMI a short, to the point message and state that you want to HIRE them …and then do exactly that!

DON'T spam the influencer
DON’T spam!
"If your brand reaches out to an influencer, do NOT automatically add that person's email to your marketing list. Getting spammed with emails I never opted into immediately makes me dislike your brand. Respect others' digital spaces."

Exchange of Products? It may not be the best way of hiring an influencer!

When you are clear and straightforward, they know that you don’t expect them to work for free.

And you shouldn’t. It doesn’t make sense to ask SMI to spend their time creating content for free, or in exchange for a sample of your product. It’s disrespectful. Most SMI have their own financial obligations, and are professionals. They work hard to create content and build their following. They value their time. You should too.

Related:

Should I pay SMI (Social Media Influencer)?
Should I pay SMI (Social Media Influencer)? Source: https://www.dearmishudad.com/pay-smi-social-media-influencer/
"Instagram influencer money is paying mortgages"
Instagram influencer money is paying mortgages. FYI.

The above is my 2c from my 6 years of experience as a brand working with online SMI, and as the creator of DearMishu, a Micro-Influencer.

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When a brand reaches out to Mishu, what I DO want is to get to know them and their goals and understand their product and their key selling points and marketing strategy. I also want to get down to business pretty quickly. Are they interested in hiring our services? If so, then we need to understand their goals and build a relationship. If not, there isn’t really a point. What I DON’T want to do is have a lot of back and forth that ends up going nowhere. It’s just not a good use of anybody’s time.

‘Dear Mishu’ is a social media account that I created. Mishu is a character — based on my dog — who provides inspiration and advice through Instagram posts. That includes: advice to humans about dogs, advice to dogs about humans, and advice to humans about friendship, dating, career, living in the moment and being true to yourself.

As an “advice” focused account, Dear Mishu is perfectly situated to recommend a wide variety of brands and products, including:
products for dogs
lifestyle brands
apps
travel
– fitness and outdoors
Dear Mishu has ~80k followers on Instagram, Twitter, and Facebook and regularly receives hundreds of likes and comments on posts. Please contact us if you would like to discuss sponsorship or to review our media kit.





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.