There is no “outreach” to an Influencer, there is hiring. Think hiring instead of outreach
There’s a lot of misunderstanding about how to communicate with SMI
For some reason, people think they need to do outreach influencer hiring …. To woo or charm an SMI (social media influencer). I think they hope that if you compliment an Influencer on their writing and fame, and make them think you are helping them, that will grab their attention, and then they’ll endorse your amazing product for free… That’s a myth and is is a fundamental misunderstanding about SMI. There is no outreach — there is “hiring.”
The SMI are BUSY, they get dozens if not hundreds of emails that try to do “outreach” to them. You can avoid all of that by treating them like professionals. Just like you’d do with graphic designers, SEO specialists, and software developers, send the SMI a short, to the point message and state that you want to HIRE them …and then do exactly that!
Exchange of Products? It may not be the best way of hiring an influencer!
When you are clear and straightforward, they know that you don’t expect them to work for free.
And you shouldn’t. It doesn’t make sense to ask SMI to spend their time creating content for free, or in exchange for a sample of your product. It’s disrespectful. Most SMI have their own financial obligations, and are professionals. They work hard to create content and build their following. They value their time. You should too.
When a brand reaches out to Mishu, what I DO want is to get to know them and their goals and understand their product and their key selling points and marketing strategy. I also want to get down to business pretty quickly. Are they interested in hiring our services? If so, then we need to understand their goals and build a relationship. If not, there isn’t really a point. What I DON’T want to do is have a lot of back and forth that ends up going nowhere. It’s just not a good use of anybody’s time.
‘Dear Mishu’ is a social media account that I created. Mishu is a character — based on my dog — who provides inspiration and advice through Instagram posts. That includes: advice to humans about dogs, advice to dogs about humans, and advice to humans about friendship, dating, career, living in the moment and being true to yourself.
As an “advice” focused account, Dear Mishu is perfectly situated to recommend a wide variety of brands and products, including:
– products for dogs
– lifestyle brands
– fitness and outdoors
Dear Mishu has ~80k followers on Instagram, Twitter, and Facebook and regularly receives hundreds of likes and comments on posts. Please contact us if you would like to discuss sponsorship or to review our media kit.
SMI* = Social Media Influencers